Head of Growth Marketing - Europe

Job Description

Established in 2017, Storyblok has rapidly ascended to the forefront of the global headless CMS landscape. Our vision is to “pioneer the future of content management, removing barriers between developer and marketing teams by offering an intuitive, scalable, and intelligent platform to deliver digital experiences from idea to success”.

Our team is made up of smart, passionate individuals who excel in their work. People who are comfortable taking on big ideas and figuring out the details along the way. With a dynamic team of over 220+ passionate individuals spanning 45+ countries, we're not just breaking boundaries; we're redefining them!

Our recent $80m Series C funding round, secured in June 2024, marked a crucial milestone for us. It has fueled our remarkable growth in the US market and accelerated our ongoing expansion and advancements across EMEA.

We're proud recipients of numerous awards, including recognition in G2's 2024 Best Software Awards. As a remote-first company, we have been officially recognized as one of the top 100 most flexible places to work, ranking #3 in the scale-up category as per Flexa Careers.

WHAT IS IN IT FOR YOU

You will be joining a growing company where you can contribute to many “firsts”. Plus these benefits:

• Monthly remote work stipend (home internet costs, electricity). Home office equipment package right at the start (laptop, keyboard, monitor…)
• Home office equipment upgrade (furniture, ear plugs …) or membership to a local co-working space after your onboarding
• Sick leave benefit, parental leave and 25 days of annual leave plus your local national holidays
• Personal development fund for courses, books, conferences, and material
• VSOP (Virtual Stock Option Plan)
• The annual international team-building trip, quarterly and monthly online get-togethers
• As a fully remote company, with work-life balance at its core, you’ll enjoy flexible schedules
• An international team that loves to have fun at work and works hard together to accomplish shared goals

Storyblok is seeking a dynamic Head of Growth Marketing to drive our company's growth and brand awareness. As a strategic leader, you will oversee a team responsible for digital marketing, global events, content marketing, and campaigns. Your focus will be on developing and executing innovative strategies to increase customer acquisition, engagement, and retention. You will also play a key role in building and maintaining our brand identity and reputation.

ESSENTIAL JOB FUNCTIONS

• Develop and execute a comprehensive growth marketing strategy aligned with company objectives, sets pipeline goals and establishes clear OKRs to reach objectives.
• Lead and inspire a high-performing team of marketing professionals, fostering a collaborative culture with sales and other cross-functional teams.
• Collaborate closely with the GTM organization to develop and execute a campaign hierarchy that aligns with and supports sales plays.
• Foster a data-driven culture and utilize analytics to inform decision-making, measuring the impact of marketing efforts on sales pipeline and revenue.
• Oversee digital marketing efforts, including SEO, SEM, social media, email marketing, and website optimization, ensuring alignment with our campaign hierarchy.
• Develop and execute targeted digital campaigns that contribute to the agreed marketing attribution goals and measure their impact on revenue.
• Optimize digital marketing efforts based on GTM feedback and performance data.
• Plan and execute global events, conferences, and webinars that align with our GTM strategies.
• Manage event budgets and logistics, ensuring a market leadership and memorable experience for attendees. Measure event effectiveness and generate post-event reports to inform future marketing efforts.
• Develop and implement a content marketing strategy that supports our campaign hierarchy and sales plays, addressing buyer pain points. Measure content performance and optimize content strategy based on GTM feedback and analytics.
• Develop and execute targeted campaigns that align with sales plays and address specific buyer pain points. Measure campaign effectiveness and optimize campaigns based on GTM feedback and performance data.
• Ensure consistent brand messaging across all channels, supporting sales efforts and building brand awareness.
• Recruit, hire, and develop a talented marketing team that is aligned with the company's strategic goals. Foster a positive and collaborative team culture that supports the company's overall growth strategy.
• Manage team performance and budgets, ensuring efficient resource allocation and meeting marketing objectives.

EDUCATION AND EXPERIENCE

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Certifications in digital marketing, marketing automation, or sales enablement are a plus.
• Proven experience in B2B growth marketing, with a focus on driving customer acquisition, engagement, and retention.
• Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
• Experience developing and executing marketing campaigns that align with sales strategies.
• Knowledge of marketing automation tools and platforms.
• Ability to analyze marketing data and optimize campaigns based on performance metrics.
• Experience working in a Forrester (SiriusDecisions) campaign-centric marketing model is a plus.
• Strong leadership skills and ability to manage a high-performing marketing team.
• Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.
• Experience building and maintaining strong brand identity and reputation.
• Familiarity with industry best practices and emerging trends in marketing.

QUALIFICATIONS

• Hands-on mentality
• Passionate about analyzing data and optimizing funnels

MENTAL, PHYSICAL AND ENVIRONMENTAL REQUIREMENTS

Remote (home) work opportunity or funded by Storyblok co-working space

GENERAL TERMS

Storyblok has a commitment to diversity and inclusion. We strive to create a hiring environment in which all people feel they are equally respected and valued, irrespective of gender identity or expression, sexual orientation, ethnicity, age, religion, citizenship or any other characteristic. You can find more information about our privacy policy here.

All communications regarding job opportunities at Storyblok will come from an official Storyblok employee with an email address ending in @storyblok.com. We will never redirect you to another portal or another site that is unrelated to our domain (storyblok.com).

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