Field Marketing Manager

Job Description

Established in 2017, Storyblok has rapidly ascended to the forefront of the global headless CMS landscape. Our vision is to “pioneer the future of content management, removing barriers between developer and marketing teams by offering an intuitive, scalable, and intelligent platform to deliver digital experiences from idea to success”.

Our team is made up of smart, passionate individuals who excel in their work. People who are comfortable taking on big ideas and figuring out the details along the way. With a dynamic team of over 220+ passionate individuals spanning 45+ countries, we're not just breaking boundaries; we're redefining them!

Our recent $80m Series C funding round, secured in June 2024, marked a crucial milestone for us. It has fueled our remarkable growth in the US market and accelerated our ongoing expansion and advancements across EMEA.

We're proud recipients of numerous awards, including recognition in G2's 2024 Best Software Awards. As a remote-first company, we have been officially recognized as one of the top 100 most flexible places to work, ranking #3 in the scale-up category as per Flexa Careers.

WHAT IS IN IT FOR YOU

You will be joining a growing company where you can contribute to many “firsts”. Plus these benefits:

• Monthly remote work stipend (home internet costs, electricity). Home office equipment package right at the start (laptop, keyboard, monitor…)
• Home office equipment upgrade (furniture, ear plugs …) or membership to a local co-working space after your onboarding
• Sick leave benefit, parental leave and 25 days of annual leave plus your local national holidays
• Personal development fund for courses, books, conferences, and material
• VSOP (Virtual Stock Option Plan)
• The annual international team-building trip, quarterly and monthly online get-togethers
• As a fully remote company, with work-life balance at its core, you’ll enjoy flexible schedules
• An international team that loves to have fun at work and works hard together to accomplish shared goals

JOB SUMMARY

Storyblok is seeking a highly skilled Field Marketing Manager to drive growth in our high-propensity accounts across the German, Austrian, and Nordic markets. As an individual contributor, you will leverage your expertise in scalable account-centric marketing to develop and execute targeted campaigns that support our sales efforts. Your ability to collaborate effectively with cross-functional teams, analyze data, and optimize marketing programs will be essential for success in this role.

ESSENTIAL JOB FUNCTIONS

Regional Marketing Planning: Develop a quarterly rolling 6-month plan that focuses primarily on new logo growth from acquisition to close. Your plan should position Storyblok as a category leader and enable prospects in medium and large enterprises to transition from legacy DXP platforms. It should focus on efficiency and impact by specifically addressing our target accounts. It should be measurable for demand, spend and ROI.

Account-Centric Marketing: Identify and prioritize high-propensity accounts in the German, Austrian, and Nordic markets. Develop and execute targeted marketing programs tailored to the specific needs of each account. Leverage tools like 6sense to identify and engage with target accounts.

Campaign Execution: Collaborate with global campaigns teams to adopt and optimize campaigns for the German, Austrian, and Nordic markets. Provide feedback on the suitability of global campaigns for enterprise demand and demand progression. Measure campaign performance and identify opportunities for improvement.

Event Management: Plan and execute field marketing events, including webinars, workshops, and user conferences. Manage event logistics and budgets. Measure event effectiveness and optimize future events based on data.

Performance Analysis and Optimization: Track and analyze field activity performance to measure ROI and identify trends. Use data insights to optimize marketing strategies and tactics, making data-driven recommendations for improvements. Prepare regular reports on field marketing activities and results, highlighting key performance indicators and achievements.

Collaboration and Communication: Collaborate closely with sales teams to identify the most impactful activities for new logo acquisition and support sales opportunity progression. Work effectively with cross-functional teams, including marketing, product, and sales. Communicate effectively with stakeholders at all levels, providing clear and concise updates on marketing activities and results.

EDUCATION AND EXPERIENCE

• Bachelor's degree in Marketing, Business Administration, or a related field
• Certifications in marketing, sales enablement, or digital marketing are a plus
• 7+ years of experience in field marketing, with a focus on B2B technology or software
• Prior Partner/Channel Marketing leverage in your activities
• Experience working in the German, Austrian, and ideally Nordic markets
• Strong understanding of account-based marketing (ABM-at scale) strategies and tactics
• Knowledge of marketing automation tools and platforms
• Experience planning and executing field marketing events, such as webinars, workshops, and user conferences
• Ability to distribute targeted content, including case studies, whitepapers, and blog posts
• Proficiency in using data analytics tools to measure and analyze marketing performance
• Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams
• Being based in and fluent in German is essential
• Ability to adapt marketing strategies to regional preferences and cultural nuances
• Experience working with CRM systems and sales enablement tools
• Knowledge of digital marketing channels, including social media, email marketing, and content marketing
• Ability to prioritize tasks and manage multiple projects simultaneously
• Strong problem-solving and analytical skills
• A passion for marketing and a desire to drive business growth

MENTAL, PHYSICAL AND ENVIRONMENTAL REQUIREMENTS

Remote (home) work opportunity or funded by Storyblok co-working space

GENERAL TERMS

Storyblok has a commitment to diversity and inclusion. We strive to create a hiring environment in which all people feel they are equally respected and valued, irrespective of gender identity or expression, sexual orientation, ethnicity, age, religion, citizenship or any other characteristic. You can find more information about our privacy policy here.

All communications regarding job opportunities at Storyblok will come from an official Storyblok employee with an email address ending in @storyblok.com. We will never redirect you to another portal or another site that is unrelated to our domain (storyblok.com).

Here is a sneak peek of Storyblok’s Visual Editor

If you need an accommodation for any part of the application process, please email talent.acquisition@storyblok.com