Audience Relations Expert for Executive Communications of our Chief People Officer (f/m/d)

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

YOUR FUTURE ROLE

We are looking for a senior communications professional (f/m/d) to support the Executive Communications team of our Chief People Officer (CHRO) and Executive Board Member. You will be working in a highly motivated and engaging Board area communications team driving activities for internal and external stakeholders (e.g., employees, customers, media, analysts). Within this team and across the various units and functions, you will work on all executive communication activities related to our CHRO. You will drive your own projects and will oversee research, planning, execution, and reporting around it. We are looking forward to your application!

In your Executive Communications role, you will take on ownership and accountability for the following responsibilities and tasks, including (but not limited to):

• Acting as a strategic advisor to the CHRO, providing communications counsel on sensitive, high-impact topics (e.g. organizational change, culture transformation, etc.).
• Crafting and evolving a distinctive, people-centric executive voice for the CHRO across speeches, panels, blogs, podcasts, and social media.
• Identifying key global trends (e.g. Business transformation, skills transformation, AI & HR, etc.) and building POVs that position the CHRO as a future-of-work thought leader.
• Developing and maintaining a communications strategy and calendar that aligns with both SAP and industry agendas.
• Collaborating cross-functionally to ensure message consistency and business alignment.
• Anticipating reputational risks and crafting proactive messaging frameworks that build trust and authenticity.
• Planning and managing executive communications activities (together with internal and external stakeholder groups).
• Leveraging internal communications to bring employee voice and culture narratives into the CHRO’s communications.
• Coordinating with Global Public Relations (GPR) and social teams to amplify content and grow executive digital presence, especially on platforms like LinkedIn, X, WEF, SAP Community.
• Writing inspirational key notes, speeches and creating storylines for various internal and external communication activities.
• Evaluating communications opportunities and their fit for the executive.
• Acting as a quality gate by screening, proof-reading, editing communications collateral as well as involving respective topic owners before it is submitted to the executive.
• Creating communication materials for the executive’s target audiences.
• Preparing briefing documents for the CHRO on various communications activities.
• Writing announcements signed by board members or executives.
• Ensuring consistent messaging among Board members and executives within People & Culture and beyond.
• Supporting all other ad-hoc communications as needed by the team.

YOUR PROFILE

Skills and Experience:

• Minimum of 7-10 years of experience in executive communications, internal communications, thought leadership, public relations, or a related field.
• Proven experience working with executives and developing communication strategies at the board level.
• Deep understanding of global HR, workplace trends, and people-first business transformation would be a plus.
• Exceptional storytelling, speechwriting, and editing skills with a strategic mindset.
• Excellent written and verbal communication skills in English and German is a must.
• Strong project management and organizational skills.
• Experience working with the media and creating media content.
• Deep understanding of digital communication channels and social media.
• Crisis communication experience is a plus.
• Comfort working in a fast-paced environment, strong ability to adapt fast.
• Demonstrated proficiency with MS Office Tools.
• Hands-on mentality and ability to process complex issues in a simplified manner from conception to delivery.
• Master’s degree in communications, public relations, journalism, or a related field.

Personal Attributes:

• Strategic, agile thinker with strong editorial instincts.
• Emotionally intelligent and trusted with executive-level conversations.
• Passion for leadership, culture and the future of work.
• Curious, collaborative, and able to connect the dots across complex topics.

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Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Requisition ID: 423229 | Work Area: Communication | Expected Travel: 0 - 30% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid

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