Marketing Manager

Why does Picnic exist?

Picnic's mission is to create a more user-friendly, ad-funded web. With 70% of people finding digital ads annoying, brands are wasting ad spend on ineffective and potentially damaging ad experiences. We're a fast growing, founder-led start up, passionate about making digital ads work better for everyone.

Next up, we’re looking for a brilliant Marketing Manager to join our team! Someone who is passionate about content creation and crafting deep research-driven marketing, leveraging the latest technologies.

What will you be doing as Marketing Manager at Picnic?

You will play a pivotal role in crafting and implementing content campaigns; reporting into Scarlett, our Head of Marketing. Your focus will encompass industry topics, thought leadership and diverse social content so it’s a real bonus if you’re genuinely interested in digital advertising.

Broad Responsibilities include:

• Content Creation & Strategy: Develop compelling, data-driven content such as white papers, reports, blogs and case studies that position us as thought leaders
• Content Distribution: Beyond creating amazing content, you'll be responsible for ensuring it reaches the right audience. This includes leveraging techniques such as email marketing, LinkedIn content, PR, and founder profiling to maximise visibility and engagement. Your success will be measured on the reach and impact of your content.
• Research & Analysis: Use current technology and data to generate insightful, research-backed marketing materials. An OpenAI/Grok DeepResearch account will be offered with this role.
• Editorial Excellence: Ensure all content is clear, concise and aligns with our brand voice
• Collaboration: Work cross functionally with product and commercial teams to ensure content aligns with broader business goals

Requirements

Who are we looking for?

Our number 1 priority is to find someone who is fired up by creating high quality content. You may have started your career as a generalist Marketer but are now eager to focus on writing insightful, data-led content. Maybe you haven’t worked in Marketing at all but you have relevant experience that makes you think you would be really, really good at this!

You will ideally have:

• Experience in a B2B generalist marketing or content marketing role
• Exceptional copywriting skills, capable of distilling complex concepts and data into clear, concise messaging
• An analytical mindset with a talent for turning data into interesting and relevant content for our readers
• Experience collaborating with design teams and providing clear creative direction, with a keen eye for visual design. Basic proficiency in Adobe Suite is essential.

You will definitely be:

• A strategic and innovative thinker, with demonstrable experience of delivering high-impact, stand out content
• Self-motivated and able to excel in a dynamic environment, comfortable working across teams to find the best outcomes
• Highly organised with acute attention to detail

Benefits

Why will you want to work for Picnic?

We’re a small but highly ambitious start up with an entrepreneurial spirit so this role is ideal for someone who wants to work in an organisation at this stage and is excited by the possibility of having an influence over the direction of Marketing as we grow.

We feel really passionately about:

• Making bold decisions to ensure we continue to grow & scale
• Being open minded to stay innovative, creative & curious
• Working together on challenging projects and products
• Trusting by default; to fail safely but always be learning

What can Picnic offer you?

We’re really proud to have recently been recognised by Culture100 as one of the best small businesses to work for and by Flexa for being one of the most flexible companies in the media space. Our people think we’re pretty great too; check out our Flexa profile to learn more about what it’s like to work at Picnic!

• A flexible, hybrid working environment (we’re usually in the office a few times a week so living within travelling distance to London Bridge is a must)
• 33 days holiday inclusive of Bank Holidays plus some extra paid time off over Christmas
• Picnic Pension Contribution
• Private Medical Insurance
• An inclusive Parental Leave Policy
• And lots of other cool stuff like a great co working space, regular socials & off-sites, monthly ‘Picnic Thursday’ and All Hands, office snacks, Summer Fridays, Work from Roam opportunities, MacBook & access to savings through your salary with The Salary Exchange

£35-48k salary range depending on experience