Papercup • London

Product Marketing Manager

Employment type:  Full time

4 days/week at home

Fully flexible hours

Dog friendly

Job Description

Your mission

We’re on a mission to make the world's videos watchable in any language.

Papercup uses AI to dub videos into other languages using the most human-sounding synthetic voices you've ever heard.

Leaders in entertainment, news, and corporate use Papercup to leap language barriers and engage more deeply with their audiences, while cutting costs and getting their video content out to international markets faster than ever before.

Last year over 300 million people watched videos translated by Papercup, and our customers include Business Insider, Sky News, Discovery, and BuzzFeed.

At Papercup we care about our people - culture matters deeply to us and we are committed to building a company people are proud to work for.

And we're growing fast. That means you can help grow the business from the ground up and maintain a lot of ownership.

Your profile

As a Product Marketing Manager at Papercup, you’ll be part of one of the fastest-growing teams helping to educate the market through intelligent positioning and messaging as part of a company-wide go-to-market plan. You will be helping shape a whole new category in AI-powered media localisation.

At Papercup we’ve invented a solution to help automate large parts of dubbing. As a Product Marketing Manager, you’ll be working hand in hand with our Head of Growth, Amir, our product team, and the sales team to get underneath the skin of our target segments, sub-segments, and specific customer targets. You’ll be presenting the rest of the team with a whole new layer of intelligence to aid our commercial and product development efforts.

You will not just be working with a ground-breaking solution but also an all-star team. Becoming in an expert in our target markets will allow you to become the voice of the customer for every touch point and development we pursue in the coming years.

Your Skills

  • You have held product marketing roles at other early-stage startups, so you’re familiar with the fundamentals
  • Some hard skills which will help you succeed in this role include:
    • You’re a research wiz - Qualitative and Quantitative. You know how to run research campaigns and direct external resources to do so
    • You live by frameworks - applying your learnings to actionable insights and communicating it to other teams is key
  • You have exceptional communications skills, verbal and written. This is key to sharing insights, messaging, and positioning back to the company

What you'll be doing

  • New product launch: A helpful and well-made product isn't made in a vacuum, and it also isn't marketed in one. In the weeks and months before a product launch, product marketers work with the product's developers to test the product both internally and externally through controlled beta environments. No product marketing team is complete without a written launch plan so you’ll work with the rest of the marketing and sales team to build one out.

  • Positioning and Messaging: Products are also brought to market in the form of a story. You’ll be helping shape our value proposition and how we tell our story based on the segments we’re targeting. Working with the product, sales, and marketing to go deep into discovery, identify customer needs and align our solutions as pain relievers and gain providers. You live and breathe JTBD.

  • Product-Focused Content: You’ll take charge and work with the rest of the team to create content that can be used for marketing, sales enablement, and even in reverse for internal consumption of product and machine learning teams - teaching them about feedback from the market.

  • Case studies, customer stories, and customer’s voice: In order to understand our customers, their pains, and gains, you will be putting your reporter hat on and continuously speaking to prospects, customers, and others in the field to become an expert. Then turn that knowledge into valuable content for the rest of the commercial team.

  • Sales Enablement: Alignment with sales is very crucial. Taking all the elements mentioned above and having regular touchpoints with the sales team to get feedback from the frontlines to provide them with stats, insights, tools, and content so they can gather and close more deals will be the ultimate goal.

Why us?

We really care about our people - culture matters deeply to us and we are committed to building a company that people are proud to work for

We're growing fast. That means you can help grow the business from the ground up and maintain a lot of ownership

Apart from all this good stuff, what else do we offer?

  • Competitive salary up to £60,000 - £70,000
  • Unlimited vacation policy
  • Flexible working options, 2-3 WFH
  • Private medical cover or a monthly wellness bonus
  • Options granted to everyone to benefit from the growth and success of the business
  • The opportunity to learn - enroll in courses or conferences or take a reading week to improve your skills
  • Food and fun: free snacks, Tuesday breakfasts, monthly team socials, annual offsites, the best Slack banter you can find

Company benefits

Enhanced paternity leave – 4 months full salary
Unlimited annual leave
Enhanced sick pay
Teambuilding days
Teambuilding holidays
Dog friendly office
Enhanced sick days
Enhanced maternity leave – 4 months full salary
Equity packages
Skilled worker visas
Work from anywhere scheme – 30 days per year

The FlexScore® is the result of a rigorous 2-step verification of a company’s flexibility

First we assess the flexibility options Papercup provides and then we anonymously survey a statistically significant proportion of their employees to make sure Papercup is as flexible as they say they are. Our assessment is based on the six key elements of flexibility: location, hours, autonomy, benefits, role modelling and work-life balance.

We ask the hard questions so you don’t have to.

Working at Papercup

Company employees


Gender diversity (male:female)


Office locations

London - Aldgate

Funding levels

$20m Series A

Hiring Countries

United Kingdom

Awards & Achievements

Most flexible companies

Most flexible companies

Flexa100 2024
2nd – DeepTech, Data & AI

2nd – DeepTech, Data & AI

Industry awards 2023
Most flexible companies

Most flexible companies

Flexa100 2023
1st – AI & VR

1st – AI & VR

Industry awards 2022