Field Marketing Manager

Job Description

What do we do?

Paddle offers SaaS companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we’re a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It’s faster, safer, cheaper, and, above all, way better.

We’re backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 3000 software sellers in 245 territories globally.

The Role:

The Field Marketing Manager position is designed to support the execution and optimization of our company's field marketing initiatives, playing a key role in the logistical and administrative aspects of organizing successful field events. Reporting directly to the Head of Brand, this role is crucial for ensuring that all events are executed smoothly, aligning with our broader marketing and business strategies. The Field Marketing Manager will handle a variety of tasks, from event logistics to managing crucial data within Salesforce, making this position ideal for someone who is detail-oriented, adept at managing multiple projects, and comfortable working in a fast-paced environment. The successful candidate will be instrumental in enhancing our brand's presence and ensuring the effectiveness of our field marketing efforts.

What you'll do:

• Event Planning and Coordination: Manage all aspects of event planning and coordination, including venue selection, vendor management, and logistics to ensure events run smoothly and meet expectations. This includes onsite coordination and execution when required.

• Copy and Content Creation for Event Activities: Develop event/marketing copy and create registration landing pages when applicable to support event goals and brand messaging. This also includes being responsible for coordinating/delegating communication plans, ensuring clear and consistent messaging across all stages of event engagement.

• Salesforce Administration & Management: Oversee the maintenance of our Salesforce database, ensuring all event-related data is accurately captured, managed, and utilized for follow-up and analysis.

• Budget Management: Monitor event budgets, track expenditures, and provide regular financial reports to ensure cost-effectiveness and ROI on event activities.

• Stakeholder Communication: Serve as a primary liaison between the marketing team, sales team, and other stakeholders, ensuring clear communication and alignment of goals and expectations for each event.

• Logistical Support: Handle logistical tasks related to event management, including but not limited to, registration processes, attendee tracking, and the distribution of marketing materials.

• Vendor and Venue Management: Identify, negotiate with, and manage relationships with vendors and venues to secure the best rates and ensure high-quality event execution.

• Data Analysis and Reporting: Utilize Salesforce and other tools to analyze event performance, generating reports that provide insights into attendee engagement, lead generation, and overall success metrics.

• Sales and Marketing Collaboration: Work closely with the sales and marketing teams to ensure that field events are aligned with sales objectives and marketing strategies, maximizing lead generation and engagement.

• ​​Follow-Up Strategy Implementation: Coordinate with sales and marketing teams to develop and implement effective follow-up strategies for event leads. This includes ensuring timely communication, nurturing leads through the sales funnel, and leveraging insights gained from event interactions to personalize follow-up efforts.

• Market Research: Conduct research to identify new opportunities for field events, staying up-to-date with industry trends and competitor activities.

• Project Management: Utilize project management tools and methodologies to ensure timely execution of tasks, clear communication, and effective coordination of resources.

We'd love to hear from you:

• 3-4 years of experience in event planning, coordination, or management

• Demonstrated experience with demand generation and thought leadership events

• Proven track record in managing virtual, hybrid, and in-person event formats

• Strong budget management and tracking capabilities

• Excellence in project management and multi-tasking

• Experience working with cross-functional teams and executive stakeholders

• Superior attention to detail and time management skills

• Willingness and ability to travel for events

• Passionate approach to event planning and execution

Preferred Qualifications:

• Experience in the technology industry or SaaS sector

• Knowledge of event marketing strategies and audience growth tactics

• Data-driven mindset with experience in performance metrics analysis and optimization

• Experience with event marketing platforms and tools

Everyone is welcome at Paddle

At Paddle, we’re committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer, we don’t care if, or where, you studied, what you look like or where you’re from. We’re more interested in your craft, curiosity, passion for learning and what you’ll add to our culture. We encourage you to apply even if you don’t match every part of the job ad, especially if you’re part of an underrepresented group.

Please let us know if there’s anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We’re committed to building a diverse team where everyone feels safe to be their authentic self. Let’s grow together.

Why you’ll love working at Paddle

We are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture.

We live and breathe our values, which are:

Exceptional Together

Execute with impact

Better than Yesterday

We offer a full suite of benefits, including attractive salaries, stock options, retirement plans, private healthcare and well-being initiatives.

We are a ‘digital-first’ company, which means you can work remotely, from one of our stylish hubs, or even a bit of both! We offer all team members unlimited holidays and enhanced parental leave. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.