Content Creator

Job Description

The Role

Are you obsessed about creating captivating content that stands out in the digital landscape? We are seeking a dynamic and innovative Content Creator to join our team at Not On The High Street. In this role, you’ll be responsible for developing, designing, writing and creating engaging content across our owned channels. Your role will primarily focus on social; creating content for platforms including Facebook, Instagram, TikTok, Pinterest and YouTube to bring to life the story of our marketplace and the small brands and their products that we sell on it. From time to time, you may also get involved in content creation for email/CRM, site, app and PR too.

We’re looking for someone who has fantastic experience of getting under the skin of customers/followers and understanding the types of social media they engage with, what trends they are tapped into and how to create conversation and community with them.

You’ll be brimming with creative ideas and capable of taking strategic direction, turning it into a plan of scheduled content and taking it all the way through to execution of conceptual ideas. You’ll have a portfolio of creative content work for a range of similar UK brands which you’re proud to show off. You’ll also have proven experience in analysing and understanding the performance of your content; identifying how it can be optimised for future content and constantly with your eye on data-driven results.

Accountabilities

• Innovative Content Ideation: Develop and pitch creative content ideas that drive engagement and elevate brand storytelling. Experiment with innovative techniques, always with a focus on what works best for each platform’s unique audience.
• Trend Monitoring: Keep a close eye on the latest social media trends, tools, and content formats to ensure our brand remains relevant and competitive. Be open to experimenting with new formats and techniques to keep our content fresh and engaging.
• Content Development & Execution: Create high-quality, engaging social media content that is tailored to the unique demands of each platform, including TikTok, Instagram, Facebook, YouTube, and Pinterest. This role involves everything from planning and capturing captivating photos and videos to producing visually appealing graphics that connect with specific audiences. Occasionally, you may also create content from your own home, utilising a self-set studio setup. We’re also looking for someone who has copywriting abilities too and can craft playful captions, hashtags and copy to maximise their visual content. Adapt content to match the tone, style, and format of each social media platform, ensuring it resonates with diverse audience segments. Experiment with different types of content, from short-form Reels and TikToks to more immersive formats like Instagram Stories and long-form YouTube videos. Ensure that all content is visually cohesive, adheres to brand guidelines, and aligns with the distinct style required by each platform.
• Performance Analysis: Track and analyse the performance of content across all platforms, using insights to inform future strategies and creative content. Provide recommendations for optimization to ensure continuous improvement and maximise engagement and reach.
• Social Media Management: Plan, create, and schedule content across platforms including Pinterest, Meta (Facebook & Instagram), YouTube, and TikTok, ensuring it resonates with target audiences and aligns to wider marketing calendar plans and campaign launches.
• Community management: Light community management across social platforms when content is engaged with to help develop and foster a connection and relationship with our customers and small business community.
• Collaborative Projects: Work closely with the creative and marketing teams to refine and execute content strategies that align with brand goals. Collaborate on cross-functional projects to create cohesive and impactful storytelling that enhances overall marketing efforts. Help wider marketing team channel owners to create content for their channels when needed (email/CRM, site/app, PR).
• Partner Collaboration: Work closely with our partners to maximise their exposure across our social channels. Support the PR & Social Manager in developing content strategies that highlight partnerships and collaborations, ensuring they are seamlessly integrated into our overall brand narrative. Help partners to create compelling and engaging content that we can reuse for our own platforms.

Some key skills and experience you’ll need...

Technical skills:

• A portfolio of work that demonstrates a strong ability to develop compelling, imaginative and innovative creative solutions for campaigns and content
• Ability to capture high-quality images & videos, including knowledge of camera settings, composition, and editing techniques.
• Proficiency in editing software
• Experience in creating platform-specific content, including Stories, Reels, and Youtube videos.
• Ensuring all content adheres to brand guidelines, maintaining a consistent look and feel across all media
• Strong writing skills for crafting engaging captions, posts, and social media content
• Ability to create compelling narratives that resonate with the audience and align with brand messaging
• Experience managing multiple social media accounts, including posting, scheduling, and community engagement
• Proficiency in using analytics tools to track and measure content performance

Human skills:

• Excellent organisation, communication and interpersonal skills
• Creative thinker able to generate innovative ideas and naturally positive
• Agile approach, accepting of changes and thriving on them
• Critical thinker with problem-solving skills
• Great team player, supportive and empathetic
• Naturally motivated to share creativity and brimming with ideas, always there to inspire those around them
• An open collaborator able to fuse together specialists from across the business

Experience:

• 2-5 years experience as a content creator either in-house or in agency.
• A portfolio of creative content work for similar UK brands too.

Don’t meet every single requirement? No problem. Your strengths, passion & fresh perspective could be just what we’re looking for - so we encourage you to apply!

What we offer

Our perksIt's super important to us to make sure everyone feels safe and looked-after, which is why we've got a wide range of benefits in place. From supporting you and your loved ones with healthcare to cheeky 'just because' gifts, we're here for you.

We've got a ton of good stuff for everyone - like private medical insurance, a health cash plan, an electric vehicle scheme, mental health platform access, cycle to work scheme, and a 20% discount on our website. To find out more about what we offer, have a look here. We've also worked very hard to come up with a set of policies to support our people in any situation- like medicalised leave, menstrual leave, and primary carer leave.
Full-time NOTHS-ers get 25 days of holidays each year (plus bank hols!), as well as having the opportunity to work from anywhere for two calendar months a year. Did someone say beach holiday?

How we workHere at NOTHS, we embrace a remote-first approach to work, recognising the value of flexibility and the diverse talents that remote teams bring to the table. Our remote work culture is designed to empower our employees, foster collaboration, and create a community that transcends physical boundaries.

Under this framework, all of us operate remotely, convening as teams at regular intervals that suit each team best. These gatherings serve various purposes, including ideation sessions, hackathons, or simply fostering valuable face-to-face interactions.

Every quarter, we hold a Get Together and the whole company meets for a fun-filled day (with no shortage of food!) with some special guests... our small brand Partners!
Want to find out more? Take a look here.

Diversity, Equity, & InclusionDEI is really important to us and that’s why everyone’s welcome at Not On The High Street – whoever they are, whatever their background.

We are committed to embracing and encouraging our employees’ uniquenesses- whether this is in age, people with disabilities, ethnicity, family structures, gender, LGBTQ+ identity, lower income backgrounds, race, religion, the intersectionality or all/any of these and other aspects making us who we are. We take pride in treating all of our employees fairly and we want our people to feel respected, valued and recognised within the workplace. As part of your application, you’ll be asked to complete an optional demographic survey to help us learn more about who wants to work with us. Responses will only be used to help us figure out how to make our team even more inclusive and attract more brilliant people to join us!

We'll also ask whether you need us to make any reasonable adjustments to the interview process should you need them and you can answer this question should you choose to in the application phase. Apply to join Team NOTHS!Our recruitment processes are fully remote, taking advantage of the wonders of modern-day technology. We’d love to hear more about you, your experience and why you want to join our team. Good luck!