Global CRM Specialist, UK

Job Description

We’re on a mission to create a diverse group of future leaders. We do that through professional apprenticeships because we believe learning on-the-job creates a more equitable and successful path to careers. We find, train and support talented individuals, wherever they are in their career journey, and equip them with the in-demand tech, software engineering, and data skills to transform their careers and deliver a better route to growth for their employers.

We’ve had some big achievements. We hit 10,000 apprentices in our community - and counting. We launched one of the largest data apprenticeship programs in the UK with Jaguar Land Rover, and we’ve partnered with companies like Mars, Verizon and CitiBank. Not to forget becoming a mission-driven EdTech unicorn after our $220m Series D.

But we aren’t stopping here. Join Multiverse and build the future of learning at work.

The Opportunity

The Global CRM Specialist will be responsible for maintaining a scalable communication system across direct digital marketing channels - and ensuring each Multiverse apprentice & their manager receive the right message, at the right time. We are looking for a resourceful, analytical and technical CRM professional who will:

• Ensure apprentices are retained on programme and set up for success in their final assessments

• Empower the line managers of apprentices to utilise their team’s new skills to increase their business impact

• Enhance the productivity of operational teams by increasing automation capabilities

You are a seasoned builder of data integrations and marketing automation workflows. And, you are incredibly motivated to get this right in a role that directly impacts how professionals gain equitable access to incredible opportunities at the world’s best companies. Your previous roles may have included: CRM Manager; Lifecycle Marketing Lead; Marketing Automation Specialist.

Responsibilities:

• Working with our ProdTech and Data & Insights teams to set up new platform integrations that support marketing automation

• Owning the ‘Apprentice Manager’ audience - those who line manage Multiverse apprentices. Defining the CRM strategy and communications journey across key channels, including email and our learner management platform.

• Executing omnichannel campaigns and workflows: owning content selection, copy & creative asset briefing, list set-up, implementation and scheduling

• Conducting regular experiments and reporting, using learnings to guide campaign optimizations & inform other initiatives in the Marketing, Learning and Delivery teams

• Establishing scalable processes and mentoring 4 CRM Managers in communication best practices

• Staying up to date with the latest trends & competitor activity within the further education and CRM spaces

About you:

• 5 years+ experience in CRM/marketing automation

• Proactive mindset and focus on long-term impact

• Deep experience of working within marketing automation platforms (e.g. Iterable, Braze, Twilio, Salesforce) to create detailed workflows with high levels of personalisation and dynamic content

• Previous experience of managing an ESP platform implementation or transition

• Track record of owning an audience’s content and testing strategy, with proven results on engagement & business metrics

• Outstanding stakeholder management, able to communicate persuasively and establish consensus at all organisational levels

• Excellent written communication skills, and an outstanding attention to detail

• Intermediate HTML skills

• Ability to manipulate, analyse and clean datasets in Excel/Google Sheets

• Strong understanding of user data management and regulations in the UK and US

Benefits

• Time off - 27 days holiday, plus 7 additional days off: 1 life event day, 2 volunteer days and 4 company-wide wellbeing days

• Health & Wellness- private medical Insurance with Bupa, a medical cashback scheme, life insurance, gym membership & wellness resources through Gympass and access to Spill - all in one mental health support

• Hybrid & remote work offering - with weekly or monthly visits to the London office and the opportunity to work abroad 45 days a year

• Team fun - weekly socials, company wide events and office snacks!

Our commitment to Diversity, Equity and Inclusion

We’re an equal opportunities employer. And proud of it. Every applicant and employee is afforded the same opportunities regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. This will never change.

Safeguarding

All posts in Multiverse involve some degree of responsibility for safeguarding. Successful applicants are required to complete a Disclosure Form from the Disclosure and Barring Service ("DBS") for the position. Failure to declare any convictions (that are not subject to DBS filtering) may disqualify a candidate for appointment or result in summary dismissal if the discrepancy comes to light subsequently.