Junior Copywriter

Job Description

About Motorway

Motorway is the UK’s fastest-growing used car marketplace – our award-winning, online-only platform connects private car sellers with thousands of verified dealers nationwide, ensuring everyone gets the best deal. Founded in 2017, our technology-led approach has redefined the experience of selling a car, generating thousands of monthly car sales and helping us to grow to a team of more than 400 people across our London and Brighton offices.

About the role

What you’ll be doing:

• Reporting to our Lead Copywriter, you will work in our growing copywriting team, working on a variety of writing styles to match our seller and dealer audiences
• You will flex our brand of tone of voice across multiple communication channels including CRM, ad copy, and onsite content as required
• You’ll receive clear briefs, and respond to them with unique, compelling copy that enhances the experience of our customers, dealers and partners.
• A self-driven, independent worker, you will write copy yourself, and edit and hone copy created by other people across the business.
• Your copy and content will adhere to best practices for CRM and SEO as required.
• Your copy will always be to the highest standards – being accurate, well-researched, and incorporating customer insight. At times, quick turnarounds will be required – so an ability to deliver at pace will be key.
• You’ll take feedback well, and work to build an understanding of the messaging that is central to Motorway’s commercial proposition.
• You will actively continue to build your knowledge of the automotive industry and the used car market, taking advantage of in-house learning opportunities.
• You’ll ensure you have robust customer and competitor awareness, so that Motorway always remains relevant, distinct, and competitive in the market.

Requirements

• Experience creating a range of copy, executed across a variety of marketing channels and touchpoints, with demonstrable evidence of the positive impact your writing has had, e.g. on engagement, or SEO metrics
• Experience of writing in a digitally-native brand voice.
• Strong customer and commercial focus, determined to create value for our customers, brand, and business.
• An understanding of copy trends and best practices, and the ability to write in a variety of styles and tones across different channels – including email campaigns, in-product marketing, SEO content, and more.
• An excellent communicator, and a strong relationship builder, with an ability to simplify complexity and take people with you.
• An ability to respond to short-term requests as well as planned work, prioritising your workload and managing briefs.
• Enthusiasm to join a growing team that collaborates with every department in the company.
• Experience or interest in the car industry and working for a tech company is preferred, but not essential.

Benefits

• A competitive salary
• BUPA health insurance
• Discounted dental through BUPA
• Discounted gym membership through BUPA
• On-Hand volunteering membership and one paid volunteering day per year
• Hybrid working from home (approximately 1-2 days in the office a week)
• Workplace Nursery scheme
• Pension scheme
• Motorway car leasing scheme - lease a zero-emissions electric vehicle at a significant discount
• Enhanced parental leave
• Regular social events
• Cycle to work scheme

Equal Opportunities Statement

Motorway is committed to equality of opportunity for all employees. We work to provide a supportive and inclusive environment where all individuals can maximise their full potential. We believe our workforce should reflect a variety of backgrounds, talents, perspectives and experiences. Our strong commitment to a culture of inclusion is evident through our constant focus on recruiting, developing and advancing individuals based on their skills and talents.

We welcome applications from all individuals regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.