Brand Equity Manager Philadelphia

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

Working with cross-functional and regional teams, you implement a portfolio strategy that is aligned with the brand vision to drive sustainable growth. You support profit and loss management and future business development plans and objectives including new product development and platform opportunities.

How you will contribute

Working with other internal stakeholders, you will support the brand portfolio strategy and priorities to enable consumer-centric brand portfolio growth. You will develop annual plans, setting objectives and allocating resources. In addition, you will offer recommendations for integrated commercial plans, develop and execute marketing plans that deliver on revenue and profit forecasts, and share objectives. Based on your deep consumer insights and brand positioning, you will develop and implement integrated marketing communications and 360 degree campaigns.

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

• Consumer behavior, preferably in the consumer goods sector in matrix environment
• Developing a seamless consumer experience
• Managing business objectives beyond brand and budget
• Analytics and creativity—a balance of commercial and strategic acumen
• Leading and influencing teams
• Communicating effectively, verbally and in writing, and executive presentation skills
• Markets with diverse economic environments a distinct advantage

More about this role

'Philadelphia is the #1 branded player in Europe in cream cheese and #3 biggest brand in MDLZ Europe. Agenda is highly exciting for someone who is passionate and visionary to craft the future of the brand and make a real difference on the market place. You will be working with cross-functional and regional teams, implementing a portfolio strategy that is aligned with the brand vision to drive sustainable growth.

Main Responsibilities:

• Support Philadelphia growth ambition through strong core initiatives (Communication/Digital/Activation/Design/Renovation) across the Region
• Support Communications development building on the brand fundamentals
• Building the Digital Eco-system
• Guide compelling & unified visual identity to be landed across the Region
• Work with local teams, creating a Philadelphia Community for collaboration, sharing & learning.
• Engage with creative, Design and Media Agencies
• Connect and leverage thinking from cross-functional partners

Key requirements:

• Drive for Results
• Interpersonal Savvy
• Business acumen
• Motivating Others
• Creativity

Career Requirements:

• 10+ years marketing experience
• Minimum 5 years FMCG experience
• Experience working with agencies

For more information on this role you can contact either the Hiring Manager – Derya Seyman or Recruiter Romaisa Errajifi in the Talent Acquisition Team.

Before applying, please discuss with your Line Manager to ensure they support your application. Your application should include an updated CV AND a PDF version of your Success Factors Profile. You should apply via the jobs@mdlz page on the intranet. If you can’t access either, please email to romaisa.errajifi@mdlz.com.

Relocation Support Available?

No Relocation support available

Business Unit Summary

We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!

Our people make all the difference in our succes

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Excited to grow your career?

We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!

IF YOU REQUIRE SUPPORT TO COMPLETE YOUR APPLICATION OR DURING THE INTERVIEW PROCESS, PLEASE CONTACT THE RECRUITER

Job Type

Regular

Brand & Portfolio Management

Marketing