Snr Director Global Digital Capabilities

Job Description

Job Description:

Digital Commerce, On Demand Delivery and O2O are set to represent 35% of all CPG Sales in the not too distant future. Super Charged by the Pandemic this high growth tailwind channel represents a significant opportunity across all geographies, with varying levels of penetration and sophistication and a mix of bricks to clicks players, pure players and insurgent on demand delivery providers. Winning the algorithm with consumer and shopper propositions is key to our success.

In order to accelerate the d-comm agenda Mars Wrigley has recognized that we need to staff up the Global Hub and will be creating a Global CoA (Center of Acceleration) who will work closely with the CoAs in the markets and regions, along with cross-functional partners to develop strategies and plans to achieve our clear ambition of >3x our sales by 2030.

The Senior Director Global Digital Capabilities is a member of the Global D-Commerce Leadership Team and will lead the development and execution of the organization's digital capability strategy, drive digital transformation, and optimize digital capabilities across the global business. This individual is responsible for leveraging digital technologies, data analytics, and innovative solutions to enhance consumer engagement, improve operational efficiency, and drive revenue growth. Key responsibilities include leading the Retail Search and Retail Media Strategies and driving complete transformation of our ‘Perfect Digital Store’ strategy and operating model (redefining the strategy, leading a global partner review and building a model to execute change at scale). In addition, the role holder will lead the Enterprise Digital Commerce Maturity reviews with all key markets globally, lead the Operations and Analytics function to ensure key performance D-Commerce data is robust, available and accessible to all key stakeholders and also drive our Learning & Development Agenda through all stakeholder groups globally in Mars Wrigley. The role holder will oversee digital investments, fostering collaboration among cross-functional teams, and ensure seamless integration of digital initiatives with overall business objectives.

Key Responsibilities

• Own and lead the development of the Global Digital Capabilities Strategy and approach, building a vision, strategy and roadmap that seamlessly connects to our broader organization digital transformation and key shifts such as ‘’One Demand’. Ensure strategies are ‘today forward’ and ‘future back’. Identify, develop, and optimize overall global digital capabilities in service of our D-Com ambition.

• Build specific capability strategies for Retail Search (emerging), Perfect Digital Store (full transformation) and Retail Media (nascent). Marshal resources to build organisational assets to drive capability shifts in all key markets globally, along with building a ‘case for change’ for investment in local/regional resources.

• Build and drive a culture of ‘Capability Excellence and Continuous Improvement’ enabled by sophisticated measurement techniques and key performance indicators (KPIs) to measure the success of digital initiatives and drive continuous improvement.

• Build and execute the ‘Organizational Capabilities to win’ strategy including driving fact based reviews of market and regional ‘readiness to win’ and ‘capability maturity’ reviews. Lead the team to unlock the power of our ‘One Demand Data and Analytics’ strategy trough driving expertise in Product Ownership and Operations leadership. Collaborate with Pet and Food Segments, along with Mars university to transform the Learning & Development agenda for D-Com, ensuring seamless connection to other enterprise transformations.

• Vendor and Partner Strategic Approach: Identify, evaluate, and manage relationships with digital technology providers, agencies, and other external partners, ensuring the delivery of high-quality solutions and services. Own the global budget and shape regional deployment of spend on Digital Commerce capabilities.

• Talent Leadership: Attract, retain, and develop top digital talent, fostering a high-performance team capable of driving digital success across the organization. Direct line management of a direct team of 6 associates and ownership to design and develop the resourcing approach as the business evolves and grows. Influence and indirectly lead the global D-Com Customer community through formal and one-to-one engagements. Inspire and influence the customer management community more broadly in building our Digital understanding and capability.

Knowledge & Experience required

• Broad, diverse & significant e-commerce, sales, digital, marketing and customer experience with ability to impact and influence customers of all sizes at all levels of management.

• Leadership experience to include membership of a leadership team and or large scale strategic initiative requiring enterprise accountability and entrepreneurial thinking

• International experience in different geographies, working across cultures, different markets, prior experience in managing different trade development and structures.

• Strong track record of developing and executing visions and strategies with the ability to inspire and led a team/matrix organisation to deliver business results consistently.

• Leading change: experienced leader of change programs.

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.