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Global Growth Capability Development Director
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Job Description
Job Description:
At Mars Petcare, our objective is to transform the experience of the of pet parents (owners). In the last decade we have created an entirely new Mars Petcare business and doubled in size. Today, our service and products offer solutions to over 70% of parent owner needs. Yet our purpose and leadership to take us further.
We call our path forward Engine 50 - an ambitious new growth strategy that takes Petcare to 2030. On this path, we strive to engage 50% of the world's pet parent, generate 50% of our growth through digital channels, and as a result become a $50 billion business.
The newly created Brand & Experience team Is responsible for defining and owning the Growth Model Capabilities to enable this ambitious growth strategy
- Owning and deploying the Growth Model Capabilities for Petcare and providing input into divisional strategies
- Leading Pet Parent Centricity, Insights and Experience strategy
- Defining, evolving and embedding the digital growth capabilities for digital marketing technology and services
- Bringing renewed energy and focus to the role of marketing, the global marketing community and capabilities to grow our brands
The role Global Growth Capability Development Director shapes the design, content development, production and coordination of the capability training and workshops for the Petcare Growth / Digital Growth Upskilling strategy and programs for Marketers across Petcare to bring our ambition to life.
What are we looking for?
The job holder will need to have a unique combination of Marketing and L&D background / expertise to be able to develop Growth capability area across complex Petcare business with different business models that should include:
- Marketing, innovation and digital transformation background
- Learning and development background (creating and executing L&D programs specific to marketing)
- Able to stand alone, influence without authority at all levels of the organization
- Has the impact / gravitas to drive change across the function and across the globe.
It is critical that the job holder has strong business insights – internally and externally, able to navigate through complexity and enable change management with high levels of strategic agility, political savviness and stakeholder management given the role in defining, developing and deploying critical growth capabilities and driving digital growth transformation at segment level.
What will be your key responsibilities?
- Global Growth Capability Development Director will define and manage the creation of the signature learning programs that will enable Petcare marketers across the 4 divisions (Pet Nutrition, Mars Veterinary Health, Royal Canin, & Mars Diagnostics) of the future to deliver organic growth powered by the new Growth model/ flywheel and digital focused on the Pet Parent experience.
- They will shape and operationalize the Petcare Marketing community to ensure the Strategic ambition of Petcare is effectively cascaded and executed through the marketing community learnings, sharing and best practice management.
- Shape the Growth Learning strategy and roadmap – define 70/20/10 and on-line/ digital vs face-face/immersion learning experiences and foster continuous learning culture.
- Create innovative signature programs and drive segment level upskilling for marketers across Petcare focused on upskilling on the New Growth model / flywheel, Brand compass, CRM Training + MarTech Products, Creative & Content Effectiveness, Demand Space and other defined priorities with the focus on Digital. Help embedding it in the organization through required culture shifts.
- Build new Growth programs curricula and roadmap and partner with Mars University, the 4 divisions and external vendors to set it up starting with pilots and scaling up.
- Develop and execute comprehensive growth community engagement strategies outlining the goals, audiences across Petcare, and online and offline initiatives to foster networking, best practice sharing and creating a self-learning organization across Petcare Growth ecosystem & 4 divisions.
- Content Design, Production & Mgt: Developing the numerous vehicles for the training to be deployed which include Live Training, Virtual Training, E-learning, AI learning and the latest L&D mechanisms and capabilities.
- Coordinating the interdependencies across marketing capabilities to ensure we deliver E2E executional excellence that drives Deployment activation of Training (Being Trainers, Trainer Trainers, Facilitators) through physically delivering and tracking the training + co-running priority strategic brand and business issue diagnostic assessment and recommendation sprints / workshops.
- Set up and manage reporting on KPIs for all training initiatives and chart glidepath to success. Drive course correction, where necessary, to influence adoption of initiatives globally.
- Analyzing training approach and make recommendations to improve and scale key initiatives.
- Identify and partner with aligned key strategic relationships with training partners, consultants and industry bodies.
What can you expect from Mars?
- Work with over 140,000 diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
#TBDDT
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
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