PPC Manager (Freelance)

Job Description

Who we are

Hello to you from Kairos - a social creative agency who exist to re-define brands on social.

Our core offering, and why we’re so popular with clients and candidates, is our specialism in social and new forms of advertising. This paired with our abilities in 360-campaigns, PR stunts, influencer marketing, experiential events, and out-of-home campaigns is why we’re one of the largest in the space.

Being at the forefront of social-first campaigns has carved us a beautiful Kairos-shaped wedge in the ever-growing space. We are no longer operating in a niche—now we’re competing with the traditional agencies—who still struggle to navigate a space we’re experts in.

Operating out of our London HQ, with offices in Manchester and New York, we’ve built Kairos Group into a globally influential group of agencies and studios. With clients such as KFC, Facebook, Samsung, Coca-Cola, Pringles, Revolut, Porsche, Epic Games and so much more, we’re the place for ambitious thinkers, creators, makers, and doers.

Come join the party.

The Role

We are looking for a PPC (Pay Per Click) Manager on a freelance basis to run PPC campaigns and monitor paid search budgets across B2B.

In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.

Your goal will be to ensure our online marketing efforts have the highest possible return on investment by testing different ad formats, messaging and audience profiling. Reporting into a marketing director who works closely with our commercial team to generate new opportunities with brands.

Responsibilities

• Participate in forming effective paid search strategies
• Launch and optimize various PPC campaigns
• Oversee accounts on search platforms (e.g. Google AdWords, Linkedin)
• Be involved in keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess performance and pinpoint issues
• Produce reports for management (e.g. dashboards)
• Suggest and develop new campaigns across multiple channels
• Maintain partnerships with PPC ad platforms and vendors
• Find ways to reduce risk of click fraud
• Keep abreast of PPC and SEM trends

Requirements

Requirements and skills

• Proven experience as a PPC Manager with B2B experience
• Experience in data analysis and reporting
• Knowledge of SEO and digital marketing concepts
• Familiarity with multiple platforms and CPA (e.g. Google Search) is preferred
• Desirable experience working with LinkedIn and other B2B related platforms
• Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
• Proficient in MS Office (particularly Excel)
• Excellent communication skills

Freelance FAQ’s

• Rolling Monthly Contract
• 2 days per week
• Hybrid working - office based in Shoreditch