Paid Social Manager

Job Description

Who we are

Hello to you from Kairos - a social creative agency who exist to re-define brands on social.

Our core offering, and why we’re so popular with clients and candidates, is our specialism in social and new forms of advertising. This paired with our abilities in 360-campaigns, PR stunts, influencer marketing, experiential events, and out-of-home campaigns is why we’re one of the largest in the space.

Being at the forefront of social-first campaigns has carved us a beautiful Kairos-shaped wedge in the ever-growing space. We are no longer operating in a niche—now we’re competing with the traditional agencies—who still struggle to navigate a space we’re experts in.

Operating out of our London HQ, with offices in Manchester and New York, we’ve built Kairos Group into a globally influential group of agencies and studios. With clients such as KFC, Facebook, Samsung, Coca-Cola, Pringles, Revolut, Porsche, Epic Games and so much more, we’re the place for ambitious thinkers, creators, makers, and doers.

Come join the party.

The Role in a Nutshell:

You will guide our clients to creating awesome paid social advertising strategies, ensuring they achieve amazing results within their budget. A specialist across our core ad platforms, you will be the expert in Paid Social at Kairos, collaborating with teams across the business.

Responsibilities:

• Guide the strategy of all paid social advertising at Kairos for its clients
• Coordinate with account directors and managers to plan and implement digital campaigns and closely monitor and optimise performance
• Handle a fluid budget and decide how and where that budget should be allocated
• Constantly test and optimise channel and campaign performance beyond CPC/CPA
• Collaborate closely with other internal teams to support integrated campaigns and advise on the most effective use of their channels
• Establish a consistent testing processes across all areas of advertising
• Provide ad hoc analysis as well as regular channel performance reports
• Find and test new platforms to grow our digital footprint
• Manage day-to-day campaign metrics and optimisations across a variety of platforms and publishers
• Own the creation of process and on-boarding of tools to support to management of paid social advertising
• Be a specialist across our core ad platforms: Facebook, Instagram, YouTube, Snapchat, Twitter, TikTok, Google and Spotify.

Requirements

What we are looking for

• 4+ years of Facebook Advertising experience
• 4+ years of using Google Adwords for search and display
• Proven success buying ads on an auction-style platform (Facebook ads manager, Google Adwords, Snapchat, Twitter ads manager etc.)
• A solid understanding of each platform’s advertising formats and features and an avid interest in exploring new formats and ways to engage audiences through paid digital media
• Experience in developing and recommending paid media strategies to clients including audience segmentation, spend allocation between channels and biddable strategy
• A strategic understanding of how to improve digital media campaign performance through optimisation of creative, split (A/B) testing and other techniques.
• Experience with Excel, ideally advanced formulas and vlookups
• Great organisational skills, with the ability to stay on top of multiple projects at any given time Excellent communication skills, with experience in being able to communicate effectively to your colleagues and clients
• Experience in managing a junior member of staff to support you in your work
• Flexible and able to pivot quickly when priorities change
• Can funnel constructive criticism into new ideas
• Consistent execution and strong attention to detail
• A visible pattern of impact and success in whatever you’ve chosen to do in the past

Technical skills

• Knowledge of Facebook Ads Manager and Power Editor
• A solid understanding of digital advertising and building paid media campaign, including placement of pixels on websites, customer data onboarding, custom audience creation and sales tracking, to demonstrate direct campaign ROI
• Experience in creating and managing campaign reporting for clients, including management of dashboards with data on CPC, CPM and CPA metrics. Experience in e-commerce and customer acquisition marketing is preferable
• Experience in super-metrics or similar data management tool
• Ideally some experience of Google Data Studio or similar
• A good understanding and interest in data processing, regulations and the implications of GDPR

Benefits

• 36 days holiday per year, including a 10 day block "reset", Christmas closure and birthday day off.
• Subsidised bespoke benefits package giving you access to benefits you want (Childcare, enhanced pension, healthcare, gym, Netflix, Deliveroo, you name it, it's on there)
• Mental Health partnership with Lifeworks giving you access to therapy and counselling, and your immediate family access to a huge range of resources.
• Access to Vitality healthcare for health insurance support
• Enhanced Maternity & Paternity policy as well as enhanced policies for same-sex and non-binary couples.
• Enhanced compassionate leave so you can truly take the time you need.
• Flexible working hours giving you an earlier start for an earlier finish or later start for a later finish.
• Company away days! (Covid royally screwed this but it will return)
• Community days - we give you time off to go support a cause you believe in!
• Plenty of clubs/societies - and if we don't have something that suits then you can always suggest it.
• Holiday office closure & additional time off for religious holidays