Marketing Measurement & Data Science Executive

Job Description

Impression Digital

Impression is a multi-award winning, high growth digital marketing agency based in Nottingham, London and Manchester.

We are Digital Growth Specialists helping ambitious global brands push boundaries. We define and deliver integrated digital strategies that transform our clients from market players to market leaders. As we embark on another year of accelerated growth we’re looking for a Marketing Effectiveness Specialist to help us lead the charge into offering “media science” via data science, data engineering and data analytics capabilities to our teams and our clients.

Our agency wouldn’t be what it is today without our incredible people. Our diverse team encompasses expertise across the digital landscape which enables us to accelerate change and results, driving business growth faster. Our collaborative, creative and inclusive culture helps build our reputation as a leading digital employer and we are committed to nurturing and developing people to their full potential.

Recognising that we are a part of something much bigger, we’re on a mission to use business as a force for good. We’re actively committed to creating a positive impact for our people, planet and community.

The Role

Do you have experience in multi-variable regression modelling and some experience in Python and R? Are you a self-starter who has a passion to talk about data science and analysis how-to’s and a willingness to apply it to performance marketing through testing and media mix modelling?

If so, this role might be a great fit for you.

We're looking for a Marketing Effectiveness Specialist to join Impression. The role will work closely with our Technology, Media and Commercial teams to deliver impactful analyses across a range of data (performance marketing channel data, forecasting, media mix modelling, etc and more).

Over time, and with the right candidate, this role will have an opportunity to grow in scope.

Responsibilities

As a Marketing Effectiveness Specialist at Impression, you will:

- Run and report back on analyses conducted for teams across the business and our clients

- Conduct Media Mix Modelling marketing evaluation studies using PyMC Marketing among other packages

- Run uplift / incrementality studies for performance media data sets

- Run additional ad-hoc analyses on other data sets as appropriate and as required (i.e. CLV analyses)

- Utilise cloud computing pipelines to automate regular reports

- Share your passion for data science through public speaking and thought leadership/blog writing

- Assist our Solutions team with our ETL management (Adverity; Stitch Data; BigQuery)
Contribute to Impression’s learning and development programme

Who are you?

To be considered for the Marketing Effectiveness Specialist role at Impression, you will need to:

- Likely to have graduate or post graduate qualification covering taught Statistic Modelling, (Mathematics, Economics, Econometrics etc) or equivalent experience

- Experience in building statistics models in Python (or R but we use Python packages - training can be provided for the right candidate)

- Be a team player, capable of building relationships across teams at all levels

- Communicate your passion for data science

- Have demonstrable experience managing multiple, sometimes conflicting, deadlines

- Be a natural when it comes to adopting new software and technologies

- Be open to building your own personal profile, in the form of blogging, public speaking, a strong social media presence, etc

- Be a strong communicator, both written and verbally

- Beneficial - some working experience in statistics/data science

To be considered, you will need to demonstrate:

- Team working & collaboration

- Planning & organising

- Communication

- Proactivity

- Required technical skills

Not ticking all the boxes? Don't worry, here at Impression we promote a culture of learning and development so we'll help you out! There is research to suggest that women and people of colour are less likely to apply for roles in which they don’t meet 100% of the requirements but at Impression we want to ensure everyone is encouraged to apply with us. Equity, diversity and inclusion are integral to Impression’s recruitment process and we are committed to ensuring your experience with us is equal, fair and non-discriminatory.

SALARY: £24,500

Please note, this role is a hybrid role, in line with our flexible working policy. We look to hire candidates who are no more than a 90 minute journey away from our office locations to ensure your personal time is protected and that you're able to travel into the office when necessary.

What makes us different

We are proud to be listed on the “Flexa 100” Most Flexible Companies to work for and to be officially recognised as a Great Place to Work®. Join us on our high-growth journey and be part of a culture that prioritises your health, wellbeing and personal development.

Alongside our amazing culture, here's what else makes us standout as a great employer:

• Flexible, hybrid working options - as per ways of working charter
• 4.5 day working week (Friday afternoons off, all year round)
• Private medical insurance with access to EAP
• Impression funded specialist therapy sessions, up to 6 sessions where Impression funds 50% of the cost
• Enhanced sick pay
• Access to OpenUp, a virtual therapy platform
• Enhanced parental leave
• 28 days annual leave, plus bank holiday
• Life leave – when something unexpected happens in your life and you need some paid leave
• Pregnancy loss and parental bereavement leave
• Compassionate leave
• Eye-care vouchers
• Opportunity to save on and spread the cost of new tech through Techscheme
• Travel to work scheme
• Railcard salary sacrifice scheme
• Budget for books, tools and software
• A full social calendar
• Summer and Christmas party (off-site)
• Chance to attend national and international conferences
• Top Apple equipment to use at work
• Savings on bikes and accessories through Cyclescheme
• Contributory pension scheme
• The usual agency stuff – office dogs, drinks fridge, ping pong and foosball, tea and coffee and office snacks

Diversity, Equity & Inclusion

We're listening and we're learning.

We’re committed to embracing diversity and promoting equal opportunities, both within our teams and through the services we provide. But we know we still have work to do. Improving fairness – in our agency and our industry – is something we’re passionate about, and we’re committed to having the conversations, making the changes and helping other businesses to do the same.

We pledge to promote equal opportunities and, as per the Equality Act 2010, will not tolerate discrimination on the grounds of: gender, gender identity, marital status, sexual orientation, race, colour, nationality, religion, age, disability, caring responsibilities or beliefs. We’ll also make every effort to represent different genders, ethnicities, socio-economic backgrounds and sexualities at the events, panels and discussions we run.

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