Marketing Automation Specialist

Job Description

Impression Digital

Impression is a multi-award winning, high growth digital marketing agency based in Nottingham, London and Manchester.

We are Digital Growth Specialists helping ambitious global brands push boundaries. We define and deliver integrated digital strategies that transform our clients from market players to market leaders. As we embark on another year of accelerated growth we’re looking for a Marketing Effectiveness Specialist to help us lead the charge into offering “media science” via data science, data engineering and data analytics capabilities to our teams and our clients.

Our agency wouldn’t be what it is today without our incredible people. Our diverse team encompasses expertise across the digital landscape which enables us to accelerate change and results, driving business growth faster. Our collaborative, creative and inclusive culture helps build our reputation as a leading digital employer and we are committed to nurturing and developing people to their full potential.

Recognising that we are a part of something much bigger, we’re on a mission to use business as a force for good. We’re actively committed to creating a positive impact for our people, planet and community.

* Please note, due to the Christmas period, we will be reviewing applications week commencing 6th of January.

The Role

Do you have experience in email marketing and marketing automation and want to make a serious impact? Are you a self-starter who has a track record in delivering value to clients? A dab hand at data manipulation and have an eye for design detail?

If so, this role might be a great fit for you.

We're looking for a Marketing Automation Specialist to join Impression. The role will work in our Digital Experience team alongside CRO strategists, UX designers, behavioural researchers and product analytics specialists - closely supported by our Technology and Marketing Analytics teams to introduce and deliver impactful acquisition, retention and loyalty campaigns across a range of our clients.

Responsibilities

As a Marketing Automation Specialist at Impression, you will:

- Create and execute email (occasionally SMS and push) marketing campaigns in-platform to engage and retain customers.

- Create and execute email (occasionally SMS and push) marketing campaigns in-platform to engage and retain customers.

- Collaborate with our clients and our design and development colleagues to develop compelling copy and eye catching creative for campaigns.

- With our technology specialists, brief technical website/data changes into client development teams/partners for increasing data capture and reporting.

- Be confident in managing the customer profile data schema in-platform along with our clients.

- Monitor and analyse campaign and test performance to improve channel ROI.

- Segment customer databases based on custom attributes and event data to personalise campaigns and improve email relevancy.

- Produce and monitor channel performance reporting, frequently reporting back to clients on their investments

- To grow and gain understanding of the latest behavioural science principles and then implement these int campaigns.

- They conduct experimentation across email and websites to help clients increase CVO.

- Support with CRM Marketing initiatives including content generation.

- Support the agency with the growth of the DX Team by aiding in gathering resources for pitching.

Requirements

To be considered for the Marketing Automation Specialist role at Impression, you will need to:

- Demonstrate capabilities in Email Marketing/CRM/Marketing Automation

- Have experience in a leading marketing automation tooling and demonstrate your ability to learn new technologies

- Have some commercial experience (ideally agency-side but in-house, brand-side or research also welcomed)

- Demonstrate some stakeholder management skills

- Be a team player, capable of building relationships across teams at all levels

- Have demonstrable experience managing multiple, sometimes conflicting, deadlines

Person Specification

To be considered, you will need to demonstrate:

- Team working & collaboration

- Planning & organising

- Communication

- Proactivity

- Required technical skills

Not ticking all the boxes? Don't worry, here at Impression we promote a culture of learning and development so we'll help you out! There is research to suggest that women and people of colour are less likely to apply for roles in which they don’t meet 100% of the requirements but at Impression we want to ensure everyone is encouraged to apply with us. Equity, diversity and inclusion are integral to Impression’s recruitment process and we are committed to ensuring your experience with us is equal, fair and non-discriminatory.

SALARY: £28,600


Please note, this role is a hybrid role, in line with our flexible working policy. We look to hire candidates who are no more than a 90 minute journey away from our office locations to ensure your personal time is protected and that you're able to travel into the office when necessary.

What makes us different
We are proud to be listed on the “Flexa 100” Most Flexible Companies to work for and to be officially recognised as a Great Place to Work®. Join us on our high-growth journey and be part of a culture that prioritises your health, wellbeing and personal development.

Alongside our amazing culture, here's what else makes us standout as a great employer:

- Flexible, hybrid working options - as per ways of working charter
- 4.5 day working week (Friday afternoons off, all year round)
- Private medical insurance with access to EAP
- Impression funded specialist therapy sessions, up to 6 sessions where Impression funds 50% of the cost
- Enhanced sick pay
- Access to OpenUp, a virtual therapy platform
- Enhanced parental leave
- 28 days annual leave, plus bank holiday
- Life leave – when something unexpected happens in your life and you need some paid leave
- Pregnancy loss and parental bereavement leave
- Compassionate leave
- Eye-care vouchers
- Opportunity to save on and spread the cost of new tech through Techscheme
- Travel to work scheme
- Railcard salary sacrifice scheme
- Budget for books, tools and software
- A full social calendar
- Summer and Christmas party (off-site)
- Chance to attend national and international conferences
- Top Apple equipment to use at work
- Savings on bikes and accessories through Cyclescheme
- Contributory pension scheme
- The usual agency stuff – office dogs, drinks fridge, ping pong and foosball, tea and coffee and office snacks


Diversity, Equity & Inclusion
We're listening and we're learning.

We’re committed to embracing diversity and promoting equal opportunities, both within our teams and through the services we provide. But we know we still have work to do. Improving fairness – in our agency and our industry – is something we’re passionate about, and we’re committed to having the conversations, making the changes and helping other businesses to do the same.

We pledge to promote equal opportunities and, as per the Equality Act 2010, will not tolerate discrimination on the grounds of: gender, gender identity, marital status, sexual orientation, race, colour, nationality, religion, age, disability, caring responsibilities or beliefs. We’ll also make every effort to represent different genders, ethnicities, socio-economic backgrounds and sexualities at the events, panels and discussions we run.

Agencies
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