Digital Creative Lead

Job Description

About Impression

Impression is a multi-award winning, high growth digital marketing agency based in Nottingham and London.

Impression recently took home the award for the Best Large Agency to Work for and we continuously strive to ensure the best possible work-life balance for our team.

As a successful candidate, you will be given a clear progression path. We want rising talent to grow with us and there is ample opportunity for you to progress to the next level.

We are also very proud to have been listed on the “Flexa 100” Most Flexible Companies to work for and to be officially recognised as a Great Place to Work®.

As our agency continues to grow, we are looking for a Digital Creative Lead to grow with us and become a part of our journey.

What makes us different?

We are proud to be listed on the “Flexa 100” Most Flexible Companies to work for and to be officially recognised as a Great Place to Work®. Alongside our amazing culture, here's what else makes us standout as a great employer:

• Competitive salary – verified by an external salary benchmarking company (see below)
  
• Flexible, hybrid working options - as per ways of working charter
  
• 4.5 day working week (currently trialling for 6 months)
  
• Private medical insurance with access to EAP
  
• Impression funded specialist therapy sessions, up to 6 sessions where Impression funds 50% of the cost
  
• Enhanced sick pay - eight weeks full pay, eight weeks half pay in a twelve month period
  
• Access to HelloSelf, a virtual therapy platform
  
• Enhanced parental leave
  
• 28 days annual leave, plus bank holiday
  
• Life leave – when something unexpected happens in your life and you need some paid leave
  
• Pregnancy loss and parental bereavement leave
  
• Compassionate leave
  
• Eye-care vouchers
  
• Opportunity to save on and spread the cost of new tech through Techscheme
  
• Travel to work scheme
  
• Railcard salary sacrifice scheme
  
• Budget for books, tools and software
  
• A full social calendar with a budget per person and 1 social event per month
  
• Summer and Christmas party (off-site)
  
• Chance to attend national and international conferences
  
• Top Apple equipment to use at work
  
• Savings on bikes and accessories through Cyclescheme
  
• Contributory pension scheme
  
• The usual agency stuff – office dogs, drinks fridge, ping pong and foosball, tea and coffee and office snacks

Diversity, Equity & Inclusion

We're listening and we're learning.

We’re committed to embracing diversity and promoting equal opportunities, both within our teams and through the services we provide. But we know we still have work to do. Improving fairness – in our agency and our industry – is something we’re passionate about, and we’re committed to having the conversations, making the changes and helping other businesses to do the same.

We pledge to promote equal opportunities and, as per the Equality Act 2010, will not tolerate discrimination on the grounds of: gender, gender identity, marital status, sexual orientation, race, colour, nationality, religion, age, disability, caring responsibilities or beliefs. We’ll also make every effort to represent different genders, ethnicities, socio-economic backgrounds and sexualities at the events, panels and discussions we run.

Agencies

Strictly no recruitment agencies

The Role

We’re looking for a talented and inspiring Digital Creative Lead to lead performance creative at Impression, from research and ideation through to pitching, creation and testing.

You will be responsible for the hands-on production of innovative, digital-first creative for Impression’s dynamic portfolio of clients, catapulting performance to new heights.

Whether you’re currently working as part of a hands-on creative team, or in a more strategic position, this role will give you a high degree of autonomy to bring your creative vision to life.

As a growing service at Impression, there is a huge scope to support the agency with the development and growth of our creative offering, partnering seamlessly with our delivery teams to deliver boundary-breaking campaigns.

It’s an exciting time to be producing creative for digital campaigns, and you will ensure Impression’s clients are at the forefront of cultural trends and technological advances.

Salary: £43,000-£55,000 DOE

As Impression’s Digital Creative Lead, you will be:

• Serving as a trusted creative advisor to clients, actively ideating, pitching concepts, incorporating feedback, and delivering exceptional creative that gets results across digital channels.

• Taking a hands-on, agile approach to designing and crafting creative ads for digital campaigns, typically bringing together existing video, imagery and brand assets in new and exciting ways.

• Designing, executing and analysing creative tests in order to consistently iterate and improve digital performance over time.

• Utilising data-led insight, audience research and your own creative expertise to develop innovative and compelling content and campaigns that align with brand guidelines.

• Collaborating closely with our strategy, programmatic, paid social, PR, and content marketing teams to ensure cohesive strategies & seamless integration of creative assets.

• Scoping and pricing creative projects, determining resources required in order to deliver high-performing creative within budget.

• Inspiring clients and delivery teams to invest in high-quality creative, acting as an evangelist for Creative at Impression.

• Embracing technology to explore novel creative approaches, including software and AI in order to push the boundaries of creative innovation.

• Working with external content creators to brief high-performing video content, working within budget and brand guidelines.

• Briefing visual concepts to external designers and external production teams to a high standard.

• Keeping up to date with the latest trends across digital and social media, enabling your clients to tap into new audiences in native ways.

Is this role for you?

To be considered a candidate for the Digital Creative Lead role at Impression, you must meet the following criteria:

• Demonstrated success in a similar role(s), either within an agency or dynamic brand environment, showcasing a track record of delivering impactful creative campaigns at speed.

• Expert-level proficiency in Adobe Creative Cloud, especially Premiere Pro, After Effects and Photoshop (or equivalent).

• A genuine passion and deep understanding of all things social and digital media - you understand what does and doesn’t engage audiences on all digital platforms from TikTok and YouTube, to Instagram and X.

• A strong and diverse portfolio that highlights your creative expertise and ability to craft compelling visual ad content that captivates audiences and achieves business objectives.

• A proven track-record in the management of creative production, whether direct line-management or the project management of an external studio.

• A good understanding of digital marketing principles and strategies, enabling you to align your creative vision with clients' business goals and deliver campaigns that resonate with target audiences across paid and organic digital channels.

• Exceptional communication and presentation skills, enabling you to effectively convey complex ideas and strategic concepts to clients and internal stakeholders, fostering strong relationships and driving collaboration.

• Experience engaging with and managing content creators for the use within branded video content.

... Not ticking all the boxes?

Don't worry, here at Impression we promote a culture of learning and development so we'll help you out! There is research to suggest that women and people of colour are less likely to apply for roles in which they don’t meet 100% of the requirements but at Impression we want to ensure everyone is encouraged to apply with us. Equity, diversity and inclusion are integral to Impression’s recruitment process and we are committed to ensuring your experience with us is equal, fair and non-discriminatory.