Performance Creative Strategist

Hey! We're Huel, and we're pleased to meet you 👋

Our culture thrives on high performance, and we set the bar high for new Hueligans who join us.

We invite you to read the advert below for our new Performance Creative Strategist position to understand the role, and explore our 7 Huel values before applying to ensure we have the right working environment for you!

The role

As our Performance Creative Strategist, you’ll take the lead in crafting and executing creative strategies across multiple channels to drive customer acquisition and revenue growth, primarily through paid social, though not limited to it. Working alongside the Brand, Performance Marketing, and Creative teams, you'll generate insights and test strategies aimed at turning new audiences into Huel customers.

• Creative Strategy - You’ll define the ‘why’ to bring greater meaning to campaigns, devising and implementing our creative strategy roadmap for the US market across all channels.
• Growth - You’ll adopt a test-and-learn approach to optimize our ad strategy to drive acquisition and revenue, collaborating with the performance team to effectively deliver on the strategy.
• Creative Briefs - Develop insightful, inspiring briefs for our in-house creative team and external agencies to bring the brand to life across marketing touchpoints and unlock new audiences.
• Analytics - Measure and track campaign performance, looking at spend, CPA, CTR, CVR and CPMs, to understand what creative and messaging drives success and use this to iterate and drive continuous improvement.
• Market Research - Conduct market research, including competitor analysis and trend monitoring, to identify opportunities for growth, innovation and differentiation.

Not yet sure if this is the right role for you? Click HERE to read a more detailed job description.

What we're looking for in you

• 3 + years experience as a brand or creative strategist, or a performance marketer with strong creative skill, with a strong understanding of the US market and consumer trends. Of course, experience in FMCG or food & beverage would be a bonus but is not essential.
• You’ll need a strong understanding of digital marketing principles and tactics, alongside a deep knowledge of social media platforms, like Meta, TikTok & YouTube, and trends, so Huel knows how to win and stay ahead.
• You have a strong creative vision and can use this to generate new ideas and solutions to reach our target audiences.
• Sometimes business priorities change, and we need you to be adaptable. You’ll be able to explain a change in direction to both external partners and internal teams.
• We need you to be comfortable with numbers and explaining data to designers. This job is about driving results for the business, which are new customers and revenue, so how well ads perform is as important as what they look like.

And as always, we’re on the lookout for new Hueligans who love a fast-paced environment and are always striving to be their best. We want people who aren’t afraid to think differently and push boundaries. If you’re all about setting big goals and believe that amazing things happen through creativity and teamwork, you’ll fit right in at Huel!

What do we offer in return?

We know that at times, our teams face demanding pressures, and exceptional effort deserves meaningful rewards. That's why we've created a world-class perks and benefits program designed to support our Hueligans in achieving their best, both professionally and personally, while celebrating the global impact they're making!

💸 A competitive salary range of $90,000-$100,000 per annum depending on your skills and experience

🕖 Hybrid working - We spend Mondays, Tuesdays and Thursdays in the office together. The remaining two days have the option to be worked from home.

🌴 30 Paid Vacation Days PLUS Federal Holidays

🥤 Free Huel to keep you going

🏖️ 2 weeks a year to work remotely from anywhere! One week in the Summer and one week at Christmas

💰 401K Plan
🚕 Commuter Benefits
🙋 Paid Volunteering Days

🤰 Enhanced Family Leave

🐾 Dog friendly
🏋️ Monthly gym membership contribution plus we will also give you your own nutrition plan!
🧠 Free 1-on-1 therapy provided by BetterHelp
🏥 Private Medical and Health insurance for you, including free life insurance
🎓 Huel Academy

💸 Paid Employee Referral Scheme

🎉 Biannual events to celebrate success - Have you heard about Huelchella?

We are Hueligans

We know that diversity isn't just important; it’s essential, and it makes us stronger. We're all about embracing our differences, celebrating what makes us unique, and bringing together Hueligans from all walks of life.

Whilst we all share the 7 values of Huel, it’s our individual differences that truly enhance our culture of belonging. We seek out Hueligans from around the world, encouraging authenticity, diverse views, and fresh ideas to create products that our global customers love.

Meet our teams here.