Senior Product Marketing Manager

Job Description

Your new companyA lot has changed at Frontify over the last decade, but people continue to be at the heart of our vision.
Every day, we empower thousands of brand builders worldwide — including teams at Lufthansa, KIA, Vodafone, and Uber — to create brands that have an impact. Our more than 300 employees collaborate and engage in and around our headquarters in St. Gallen, Switzerland, and offices in London and New York City. And we’re looking for new team members to join us.
We’re built on a collaborative culture of experimentation, trust, and transparency. If you want to help us achieve our mission of creating a home where brands can thrive, read on.
Your teamYour new team is a group of motivated, collaborative, and innovative people. They are Designers, Product Managers, and Developers from more than seven different countries. They enjoy working together to create and evolve a well-loved product but always keep room for new ideas and approaches. Outside of work, some of them are parents, gamers, bookworms, adrenaline junkies, and so much more.
Your missionAs Frontify’s Senior Product Marketing Manager, you’ll be on a mission to drive product growth by championing the customer perspective and being a passionate advocate for Frontify’s product, helping to elevate the product narrative. Working closely with Product Management and the broader Marketing function, you’ll develop a deep understanding of our products and their impact on customers, using this knowledge to refine messaging and highlight value. Your day-to-day will involve partnering with Product Managers, ensuring our messaging speaks directly to user needs, and supporting impactful launches. With a solid grasp of the market landscape, you’ll empower teams across the business with insights that drive alignment and success.

Your responsibilities

• You will act as a proactive advocate for Frontify’s product by sharing product features, use cases, and insights across the company. You will utilize tools like Loom and Screenstudio for engaging video overviews, and join or host meetings to share knowledge, answer questions, and deepen team alignment.
• You will maintain close relationships with key stakeholders in the Product, Marketing, and Commercial teams to create effective enablement materials and ensure ongoing alignment with Frontify’s strategic goals. You will manage communication to keep everyone informed and aligned across product initiatives.
• You will gather and synthesize customer and market insights, providing valuable feedback to product teams to inform development and enhance product-market fit. You will bring data and findings to life in a way that drives decisions and fuels impactful product and feature updates.
• You will collaborate with the Marketing team to support external campaigns for new product features and updates. You will leverage customer and market insights to ensure messaging aligns with product goals and resonates with user needs.
• You will use tools such as Figma, Gong, Amplitude, and Salesforce to manage projects, analyze data, and create presentations, with a focus on data-driven decision-making and content creation.

Your story

• You can work in a hybrid format where you’re able to work on-site in our St. Gallen, Switzerland office 2 times a week, and then choose where works best for you for the rest of the week.
• You have 6+ years of experience in Product Marketing roles, with several years of experience in the B2B SaaS space.
• You are experienced in collaborating closely with Product Managers and cross-functional teams.
• You are passionate about understanding the product in-depth and sharing that knowledge and customer impact across the company. Being a product advocate is something that excites you!
• You are comfortable with user data and have experience in industry and customer research.
• You excel at translating complex product information into clear, accessible insights that empower internal teams, and you proactively advocate for the product through presentations, demos, and hands-on knowledge sharing.
• You've been successfully guiding, influencing, and collaborating with cross-functional teams such as product, engineering, and sales. 'Excellence’ isn't just a buzzword to you. It’s the measure by which you define the success of the many priorities you successfully juggle and execute.
• You speak and write English fluently.

Why join us?· We want to see you thrive; we’ll provide you the tools to shape your place and future at Frontify.· We have a product that helps to connect brands and people with a human element.· We offer you the chance to enjoy your work, offering flexibility, opportunity, and exposure to new technologies and ideas.· We are a social bunch so if you are an animal lover, a student of yoga, or love travel, we have all the slack channels you need!
What we offer· We encourage you to take at least 5 weeks of holiday· Budget for home office set-up· Biannual salary review· Additional localized benefits· Invite to our annual, summer company meet-up
Important to usAt Frontify, we believe in being true to ourselves: We are committed to creating and fostering an inclusive environment of vibrant individuals whose diverse perspectives build our collective future. We aim to provide equal opportunities and nurture a workplace free of harassment and discrimination.
Next steps1) Send us your CV and answer some questions: You’ll hear back from us with updates on your application.2) Virtual call with the Recruiter: You'll meet the Talent team to discuss Frontify, the role, and you – your passions, your skills, you.3) Virtually meet the team: You'll meet your new team over a few calls. You'll discuss the role, showcase your skills through your answers or a case study (or both), and get a feel for the brand-new journey that's awaiting you.4) Join us: If all goes well, you'll join Frontify's journey soon.

We also wanted to let you know that we may run preliminary checks on successful candidates. In the instance we run a preliminary check, it will depend on the role you are applying for and will be done in accordance with the applicable law of the country of employment. We’ll provide you with all the details about the next steps during the interview process