Senior Brand Designer - Marketing & Branding

Job Description

Spend your days making a difference

FourthRev builds world class online learning programmes that lead to qualifications from leading universities, certifications from the world's best technology companies and digital technology jobs with a global network of employer partners.

It’s our vision to become the world’s leading enabler of employability outcomes for students and lifelong learners. In doing so, and helping close the digital skills gap, our purpose is to create social and economic value on a global scale.

Remote UK/Europe or South Africa Based
Up to £45k depending on experience or aligned with residential location

Role Mission

We are seeking a highly skilled and experienced Senior Brand Designer with a passion for leadership and a track record of success to join our in–house Design Team. As our Senior Brand Designer, you will be responsible for supporting the management of the creative process, overseeing multiple projects, and collaborating with other designers, marketing and product managers across our company.

You should have a deep understanding of our product's brand positioning and messaging, as well as that of our collaboration partners, and have a breadth of experience working with marketing and partnership teams. We are looking for a versatile maker who draws on knowledge across animation, social media, content creation, and more
to unlock the full storytelling potential of every project.

In this leadership role, you will translate brand strategy into compelling visual formats, develop and implement crucial brand assets in different templates, develop systems for effective workflow processes and oversee our internal designers handbook for best practices. Your experience includes maintaining the brand across channels and campaigns and creating a scalable and consistent brand on multiple touch-points, both online and offline.

As a natural leader, you have experience mentoring designers and setting design standards, and you are passionate about inspiring and guiding others to achieve success. If you're excited about the opportunity to support the Senior Design Manager in leading a creative team, and make a significant impact, we encourage you to apply for this exciting position.

Role Outcomes

Increase brand awareness and salience through highly effective creative execution

• Shape and elevate the visual design of all of our marketing communications spanning advertising, sales enablement, web, social, video and more
• Defend our brand and increase engagement through relentless adherence to our style guide

Evolve our brand so that it grows with us

• Experiment with new expressions of our brand identity spanning different mediums, asset types and styles
• Build a new set of distinctive assets that become mental shortcuts for our brand, and evaluate and apply the science of creative effectiveness
• Up level the overall production quality of our creative output to increase audience engagement and attention

Improve the efficiency of marketing spend and creative execution

• Evolve and optimise our creative workflow spanning briefing, timeline development, project management and creative asset distribution
• Ensure seamless collaboration with the marketing team

What your day-to-day will look like with us

There will be a balance of hand on designing and leadership aspects to this role.

From a hands on Designer lens you will

• Maintain the FourthRev brand across marketing and community channels. Push the FourthRev brand forward with the successful conception and execution of new, primarily digital campaigns that engage audiences and support brand awareness, acquisition and retention.
• Lead design projects from end to end to develop bold, compelling and breakthrough creative — from early-stage brainstorming and concept development through to go-live execution.
• Recognize the possibilities beyond the scope of the assignment. Bring a passion and strength for explaining the strategic thought behind creative decisions to partners across departments, some of whom are unfamiliar with creative strategy and design.
• Have hands-on experience with Adobe Creative Suite and other design softwares
• Have experience overseeing UI/UX projects
• Use your strong eye for aesthetics and visual details to ensure a quality final product

From a leadership lens you will

• Continue to expand and strengthen the FourthRev marketing visual toolkit, while staying true to the brand and its core values
• Collaborate with content and social media teams on workflow processes
• Delegating design tasks and providing support for midweight level design team members
• Suggest tactics, plans and tools to optimise team workflows and processes
• Collaborate across the organisation to drive up standards of digital creativity
• Develop and progress OKRs forward that align with our business objectives

Requirements

Competencies

• Strong design skills: You should have excellent design skills and a deep understanding of design principles. You should be able to create designs that are visually compelling, on-brand, and communicate effectively to the target audience.
• Leadership skills: As a Senior Brand Designer, you will be responsible for mentoring a team of designers. You should have strong leadership skills, be able to motivate and inspire others, and be able to set clear goals and expectations.
• Strategic thinking: You should have a strategic mindset and be able to translate business objectives into effective design solutions. You should be able to think critically and creatively to develop innovative design concepts that support the overall brand strategy.
• Communication skills: You should be an effective communicator, both verbally and in writing. You should be able to articulate design concepts and ideas clearly and effectively to stakeholders across the organization.
• Collaboration skills: You are willing to hold our marketing team accountable for clear, concise creative briefs and willing to hold yourself accountable for delivering creative that meets each program objective. You incorporate feedback and take direction well, but you also make firm recommendations on the ideal creative approach.
• Attention to detail: You should have a keen eye for detail and be able to ensure that all designs are pixel-perfect and on-brand.
• Technical skills: You should have a strong understanding of design software and tools, as well as knowledge of digital and interactive design trends and best practices.

Requirements

What you’ll need to succeed

• Proactive, highly organised and comfortable multi-tasker
• Systems-thinker who can also build a narrative around why systems matter
• A builder of process with an acute understanding of the people and teams who will interact with the systems
• Strong business acumen and ability to balance needs of the brand, the business, and the Design team
• Genuine passion for your work – you're motivated by our mission
• Experience in successfully managing cross-functional projects with complex stakeholder involvement, and complicated timelines and deliverables

Qualifications & Experience

• 6+ years' of brand design experience including at least 2 years supporting and collaborating with an in-house marketing team
• Demonstrable design thinking and execution skills with a strong portfolio
• Leadership and experience mentoring designers
• Deeply familiar with common graphic design suites like Adobe Creative Cloud
• Must be fluent in brand, marketing and design principles and best practices
• Experience with owning and optimising a creative workflow
• Experience in maintaining brands across channels and campaigns
• Deep knowledge and expertise in creating scalable and consistent brands on multi-touchpoints (on and offline)

Benefits

Spend your days making a difference.

FourthRev builds world class online learning programmes that lead to qualifications from leading universities, certifications from the world's best technology companies and digital technology jobs with a global network of employer partners.

It’s our vision to become the world’s leading enabler of employability outcomes for students and lifelong learners. In doing so, and helping close the digital skills gap, our purpose is to create social and economic value on a global scale.

In less than two years we have partnered with ten of the world's most recognized technology companies to deliver cutting edge courses with universities in Australia, the UK and the US. Our unwavering commitment to quality, student outcomes and shared value partnerships has resulted in excellent growth and investment from leading US and European EdTech VCs. We have been recognised by JISC as one of the top 20 edtech start-ups in the UK and by HolonIQ in the ANZ top-50.

Why you’ll love working here

At FourthRev, we are deeply passionate about work being a meaningful, fulfilling part of life. We are proud to be a remote first company that offers flexible working arrangements and ongoing professional growth and development. We place staff health and happiness at the core of strategy and operations as a critical component of our high performance culture. We are deeply passionate about work being a meaningful, fulfilling part of life.

Get ready to:

• You’ll tackle unique and challenging opportunities and embrace the unknown, supported by an amazing and talented team of professionals who genuinely care and want you to succeed.
• Your voice matters. We believe that people matter and that our success as an organisation is driven by the people within it.
• You’ll become part of a greater community. We’re passionate about enabling the growth of others, mentorship, lifelong learning, supporting learners in the digital economy and other causes.
• We are a globally diverse team with colleagues spanning different time zones including the U.K. Australia and South Africa. Let us know where you are, we will see if we can make it work!

Our DEI Commitment

We value diversity, equity, and inclusion at FourthRev. We aim to continue building a team with a variety of backgrounds, identities, and life experiences. Research has shown that historically underrepresented groups, such as people with disabilities, women, and people of color, are less likely to apply for a job unless they completely match all the criteria and qualifications.

If you feel that you do not meet every single requirement listed in the job description but you are excited about the opportunity and feel a connection to our vision and values we encourage you to submit your application

If you are not selected for this role, we will add you to our talent pool and continue to engage with you should a role arise that better aligns with your skillset and experience.