Content Marketing Manager

Job Description

• Is this you?
• A talented content marketing manager who can take full responsibility of inbound marketing strategies, including social media, blogs and lead generation.·
• A creative marketing professional, preferably with a writing background. ·
• Able to develop engaging content to attract and retain customers. ·      
• Up-to-date with new technologies and marketing trends.
• Skilled at: copy writing, social media management, Office suite, Wordpress, Mailchimp or similar, and Hubspot.
• Has a can-do attitude.
• More details:
• Supporting the Head of Marketing in devising, delivering, measuring and refining an effective content strategy that drives MQL and SQLs through the sales funnel.
• Devising a content strategy, creating the plan, and owning the execution and measurement.   
• Refining our tone of voice, delivering team training and putting quality control checks in place to ensure consistency.   
• Identifying gaps in our AIDA funnel and generating ideas for new content.
• Looking at competitors and other content generators to feed into that and ensure industry best practice.
• Maximising, re-purposing and redistributing current content pieces.       
• Creating a social media strategy and executing the resulting plan, including posting on-brand and on-message social media posts.
• Creating and delivering email marketing campaigns.       
• Generating and producing whitepapers.    
• Supporting other marketing initiatives (i.e. webinars, video shorts, podcasts).    
• Creating and delivering video content (using 3rd party suppliers where appropriate).      
• Updating and managing our website, including blog posts.
• Working with website agency on recommended SEO and PPC actions to ensure they are completed.
• Analysing content reach and performance, and preparing recommendation reports for senior management and other departments
• Candidates need to be UK mainland based
• (Part-time, compressed hours or full time)