Digital Fundraising Manager

About the role

CoppaFeel! is seeking a dynamic and experienced Digital Fundraising Manager to spearhead our innovative efforts with online communities, including streamers and gamers. In this exciting new role, you will build upon our Digital Fundraising programme, maximising opportunities to connect with vibrant digital audiences. This vital role offers the opportunity to create, activate & manage key activations and partnerships, playing a critical role in raising funds and awareness of our cause within the video gaming industry and community.

The Digital Fundraising Manager is responsible for the day-to-day operations of our gaming partnerships, leveraging initiative and drive to forge impactful relationships with the video games industry and community.

As a fast-growing global industry, gaming and streaming have been highlighted as one of CoppaFeel!'s most crucial target sectors for innovation and expansion. In 2023 we worked successfully with Jingle Jam and built on our relationship with FreyzPlayz and her audience to raise almost £200k; we want to build on that momentum moving forwards to maximise the potential of this income stream.

This is a part time role of 22.5 hours per week, the salary is £40,000 FTE and will be pro rata'd.

Duties and responsibilities

• Lead on the creation and development of our community/DIY creator fundraising program
• Support our major creator partnerships program
• Work on high-profile event partnerships
• Develop and deliver CoppaFeel!’s own creator-led event
• Improve working practices
• Inform recommendations to the wider teams
• Attend industry events

Core role responsibilities

• Drive CoppaFeel!’s digital fundraising revenue
• Contribute to the Fundraising Strategy
• Represent CoppaFeel! at key meetings and events
• Build excellent working relationships internally and externally
• Consistently demonstrate CoppaFeel!’s values
• Engage in CoppaFeel!’s EDI initiatives 
• Ensure quality data management and adhere to GDPR
• Supporter Stewardship
• Create and maintain up-to-date records, including donor consent statements on our database for the donors that you are account managing.
• Participate in CoppaFeel! fundraising and team meetings contributing to annual operational plans, forecasting income and team collaboration.
• Identify any opportunities for the promotion of digital fundraising opportunities in our organisational social media coverage or CoppaDrop Mail newsletter and create content with the Marketing team to best leverage these opportunities.

Skills and experience

Essential

• Strong knowledge of the gaming/content creator sector
• Strong understanding of digital marketing and familiarity with gaming platforms and services
• Proven success in meeting financial targets through account management, stewardship, business development, or sales.
•  Confidence in managing relationships and working effectively at all levels, both externally and internally, with strong influencing and negotiation skills.
• Experience of stewarding donors or customers, both in person and on the telephone and email.
• Ability to develop new commercial ideas and translate them into proposals that achieve results. Ability to maintain adaptability and remain reactive to maximising unforeseen opportunities.
• Demonstrate experience of effective delivery of day-to-day project management. Ability to work unassisted and with the drive to see an idea through to execution whilst meeting deadlines.
• Competency in maintaining accurate records with the assistance of a Client Record Management system.

Desirable

• Experience in a similar role and an existing network of relevant contacts.
• Familiarity with fundraising regulations, compliance, and contracts.
• Ability to use experience to leverage contacts for income-generating activations.
• Expertise in taking a personal approach to business relationships.

Main benefits, Terms & Conditions

Annual Leave: 22 days pro rata (plus public holidays). Additional Leave: 1 day of leave on our Founder’s Cancerversary, birthday leave, plus office closure over Christmas.

A hybrid of office and flexible, working Daily Flexi Time: starting anytime between 8am and 10am. Working from home up to 3 days per week (pro rata).

Training: We have a budget each year for employees training and development plans.

Application information

Applications close on Monday 2nd September 9am. CoppaFeel! reserves the right to close the applications early in the case of a high volume of applications.

Equality, Diversity & Inclusion Statement

At CoppaFeel! we support a diverse range of communities and we understand that diversity within our team is central and crucial to meeting the needs of the young people we exist to serve. We strongly encourage applications from Black, and people of colour, LGBTQIA+ candidates, candidates with disabilities, from men, and from those with a lived experience of cancer because we would like to increase the representation of these groups within the charity.

We promote equality, diversity and inclusion in our workplace and make recruitment decisions by matching the charity's needs with the skills and experience of candidates, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We recognise the value in encouraging a diverse range of perspectives, skills, experience and knowledge at the charity.

We are a Disability Confident Employer and we commit to offering an interview for all applicants with disabilities who meet our required criteria for the role. If you have any accessibility requirements or need any adjustments for the interview process please get in touch.