Senior Product Marketing Manager

Job Description

About Us

Circle is building the world’s leading all-in-one platform for online communities. We make it possible for creators, coaches, educators, and businesses to bring together their audience with engaging discussions, live streams, events, chat, courses, and payments — all in one place, all under their own brand.

We’re proud to be a fully remote company of around 170 (and growing!) team members from 30+ countries around the world. We seek exceptional individuals around the world, set them up to do the best work of their lives, and in turn, create a meaningful impact in their own lives. We don't track hours, but we do manage for high expectations very closely. We collaborate across time zones, are highly async, and like to document a lot.

Twice a year, we bring the whole company together in beautiful places around the world for our company offsites. So far, we’ve hosted offsites in Turkey, Portugal, Mexico, Thailand, Colombia, Italy, Ireland, and more, with still more to come!

About the role

As the Senior Product Marketing Manager you’ll be essential to shaping how Circle is perceived in the market, ensuring our messaging resonates with target customers and differentiates us from the competition. You’ll be an expert on positioning Circle’s products, driving cross-functional launches, and creating compelling narratives that resonate across customer journeys.

You’ll work closely with product, sales, and marketing to craft clear, compelling, and differentiated messaging that connects with customers and empowers internal teams to communicate Circle’s unique benefits effectively.

What you'll be doing

• Craft high-impact copy and content that connects with target customers. You’ll write, edit, and oversee the creation of product content, from website copy to email campaigns, sales decks, and product collateral. Your focus will be on creating clear, compelling, and persuasive copy that speaks to the needs of our customers and showcases Circle’s unique value.
• Support Circle’s messaging and positioning strategy to differentiate in a competitive market. Help refine Circle’s product messaging and positioning by tailoring key messages for different audiences, ensuring consistency across all channels, and contributing to building a strong narrative that drives differentiation and brand recognition.
• Contribute to go-to-market strategies for product launches. Assist in developing and executing go-to-market strategies for product launches. Support the creation of compelling messaging for new features, coordinate cross-functional teams, and ensure a smooth go-to-market process that maximizes product adoption and market impact.
• Enable the go-to-market team with the tools and resources needed for success. You’ll work closely with the sales and customer success teams to develop sales enablement content, including battlecards, pitch decks, FAQs, and training materials. Your goal is to arm the GTM team with the knowledge and tools they need to effectively communicate Circle’s value to prospects and customers.
• Develop external facing enablement tools and resources to empower customers. Create customer-facing enablement materials, including product guides, FAQs, and training content, to ensure customers fully understand and utilize Circle’s products. You’ll help craft content that educates and engages customers, making it easier for them to adopt new features and get the most value from Circle’s offerings.
• Collaborate cross-functionally to drive cohesive messaging and customer insights. You’ll partner with product, customer success, and marketing teams to gather customer insights, feedback, and data to inform messaging and product positioning. You’ll ensure messaging resonates across customer touchpoints and speaks directly to customer pain points and needs.
• Help shape the Circle brand story as we introduce new products and scale up-market. As Circle introduces new products like Circle Discover, Headless, and APIs, you’ll help shape the overarching brand story and ensure our positioning aligns with new customer segments and product capabilities. You’ll play a key role in helping us expand into new markets and reach new ICPs.

What you'll need to be successful

• Strong alignment with our values. Find our values on our career page if you haven’t read up on them yet.
• You are proficient in English (spoken, written, and reading) at a CEFR Level C1 / ILR Level 5.
• 5+ years of product marketing experience, preferably within a high-growth, software company environment, with a strong emphasis on messaging, positioning, and copywriting.
• Proven ability to create high-impact messaging that resonates with diverse audiences and drives demand.
• Exceptional copywriting and storytelling skills, with experience developing product content that communicates complex features in a simple, compelling way.
• Experience crafting product positioning frameworks and leading go-to-market strategies for new product launches.
• Strong understanding of customer personas, pain points, and how to address them through effective messaging.
• A track record of working cross-functionally with sales, product, and marketing teams to execute successful launches and campaigns.
• You have a strong work ethic. We’re a fast-growing venture-backed startup with ambitious plans, and our team has a lot to deliver on.
• You are an excellent writer and communicator. We’re a fully-remote team, and excellent writing is a key requirement in the role

$130,000 - $155,000 USD per year

The cash compensation range shown is a starting point. In addition to equity, benefits and perks, your cash compensation is subject to an annual review and increase on a once per year basis.

The fun stuff

• Fully remote: work from anywhere in the world!
• Autonomy and trust to do your job: we care about outcomes over everything else.
• Paid time away: all employees are given 35 days of PTO annually. We also offer a paid sabbatical after 5 years.
• Generous U.S. benchmarked compensation and startup equity no matter where you are in the world.*
• Awesome medical coverage with 100% coverage for you and your family, or medical reimbursement options where applicable!*
• Parental leave for parents expanding their family, or just starting one.
• Home office stipend to help you get up and running.
• Learning & development stipend to help you level up your professional skills.
• Annual bonus potential for roles that don't already receive variable income or commission.
• Company retreats: Twice a year, the Circle team gets together for a fully paid company retreat in incredible places around the world! We’ve had past retreats in Colombia, Portugal, and Mexico, with more planned on the horizon.
• Check out our Careers page for more.

*Your role, location and unique circumstance may affect this.

Diversity, Equity & Inclusion

As a fully-remote international company, diversity is baked into our DNA. Here’s how our CEO, Sid Yadav, frames our hiring mission: “let’s find talent in underserved and under-represented corners of the world, set them up to do the best work of their lives, and in turn, change their life.” To achieve this hiring mission, we offer competitive U.S. benchmarked compensation no matter where someone’s located in the world, and we proactively seek candidates who expand representation of backgrounds, cultures and lived experiences in our teams.

Equal Employment Opportunity

Circle is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws. If you require any accommodations during the recruitment process, please let us know and we will work with you to meet your needs.

How We Use Candidate Data

At Circle, we are committed to protecting your personal information. As a job applicant, the personal data you provide to us is collected and processed in accordance with the General Data Protection Regulation (GDPR) in the EU and the California Consumer Privacy Act (CCPA). This notice outlines the types of personal information we collect, the purpose for collecting it, and your rights.

Information We Collect: We collect the following categories of personal information from job applicants:

• Contact information (such as name, email address, phone number)
• Employment history and qualifications
• Education history
• References and any other information you choose to share with us during the application process

Purpose of Collection: We collect this information for the following purposes:

• To assess your qualifications and suitability for the position
• To communicate with you during the recruitment process
• To comply with legal and regulatory obligations

Your Rights Under GDPR and CCPA: You have the following rights regarding your personal information:

• The right to request access to the personal information we hold about you.
• The right to request the deletion of your personal information, subject to certain legal exceptions.
• The right to opt out of the sale of your personal information (Note: We do not sell personal information).

For more information about how we handle your personal data or to exercise your rights, please refer to our full Privacy Policy.

By submitting your application, you acknowledge that you have read and understood this privacy notice.