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Centrica • United Kingdom

Marketing Manager

Employment type:  Full time

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top 3 scores:
96%

Location

92%

Hours

88%

Autonomy

Job Description

We are Centrica! We’re so much more than an energy company. We’re a family of brands revolutionising a cleaner, greener future. Working here is #MoreThanACareer - we’re powered by purpose. Together we can make an impact that will truly change tomorrow. Whether you’re developing cutting-edge green tech, helping customers on the front line or simplifying operations behind the scenes.

Your work here isn’t just a job – it’s a mission. We all play a vital role in energising a greener, fairer future.

As part of a global marketing team for Centrica Business Solutions, you will deliver specialist regional field marketing activities within the UK / Ireland B2B marketing team. You’ll have responsibility for providing the marketing automation activity via Pardot and Salesforce, which supports the demand generation and wider marketing pipeline in support of the revenue targets of the business.

You’ll provide support for business and strategic planning with the local sales and marketing teams, campaign planning and execution, customer nurture programme, reporting & tracking.

To be successful in this role you’ll be a B2B Marketing expert with experience of creating integrated marketing campaigns to a broad range of market segments. With several years’ Marketing Automation experience and the ability to design and run multi-touch nurture journeys, ideally experience in using Pardot.

Key accountabilities:

  • Design, adapt and deliver world class B2B campaigns for customer acquisition, development and retention that can scale across field sales, partners and customers

  • Taking an omni-channel (online/offline) and verticalised approaches, utilise digital and social marketing to deliver a personalised, insight-driven experience including global campaign content directed to an Executive and Sector audience

  • Determine the communications strategy for customers/partners in the UKI and work with the comms lead to ensure personalised messaging enabled through the marketing automation/content management systems (Pardot and Salesforce)

  • Deliver the annual global campaigns, with a view to outperforming the agreed KPIs as well as bring in new contacts to help support the marketing / sales pipeline and new opportunities across the business

  • Lead on refreshing the way prospects contact us via our website, helping to reduce the number of indirect handoffs to other parts of Centrica and improving the velocity of leads getting to the sales team

  • Accountable for all aspects of campaigns including lead scoring, lead nurturing and reporting across market segments and sector verticals

  • Track marketing funnel leads to ensure they are accurately progressing through each stage of the demand waterfall and ensure Marketing Qualified Leads (MQLs) are routed to the UKI Sales team and processed in a timely manner

We're looking for someone who:

  • Has a developing understanding of B2B buying journeys and how these relate to customer issues and opportunities. Has a basic understanding of the commercial terms appropriate for different types of offers. Has a basic understanding of how to create a value proposition

  • Plans integrated marketing communications, selecting the best mix to achieve overall marketing or program objectives

  • Determines the most effective and cost effective media and designs integrated communications to build a progressively evolving relationship with prospective buyers. Has in-depth expertise in one or more media

  • Has a good understanding of marketing automation and the ability to build market leading customer nurture journeys to help engagement in our products and solutions

  • Collaborates to design the processes and systems that will ensure the efficient and effective operation of the marketing community.

  • Defines a set of project-specific systems and metrics to provide co-ordination and communication across the marketing team and other internal stakeholders, and reports on the performance of marketing activity

  • Maps the sales support tools to the relationship development process: awareness, preference, consideration, and loyalty and ensures that the sales team are aware of what is available to them at each stage

And someone with:

  • Good understanding of marketing automation

  • Knowledge of Pardot and Salesforce is essential

  • Ability to create and optimise customer nurture journeys

  • Several years of relevant B2B energy or technology B2B marketing

  • Strong attention to detail and project management skills

  • Focus on driving measurable results

  • Work collaboratively with diverse, multi-location, and geographical teams and partner successfully with Sales management and Sales enablement teams

  • Strong team player who is passionate, quality driven, technology savvy and self-motivated

  • Must be able to thrive in a dynamic, flexible work environment and switch rapidly from strategy to execution

  • Able to effectively and efficiently work to deadlines and manage multiple projects across the organisation

  • High proficiency required in the use of Microsoft Office, especially Microsoft Word, Excel, and PowerPoint, as well as Microsoft Outlook

At Centrica we embrace diversity and actively seek to attract individuals with unique backgrounds and perspectives. To build a more sustainable future, we need the best team – a team with a diverse mix of people and skills, where everyone feels welcome and able to succeed. We are dedicated in helping to close the diversity gap and would love to see more females, people of colour and LGBTQ+ employees, as well as those from a variety of cultures and ethnicity to veterans and the differently abled. Supporting diversity and inclusion is a big part of who we are, we are not looking for people to fit into our culture but to add to it!


PLEASE APPLY ONLINE by hitting the 'Apply' button.

Company benefits

Adoption leave
Open to part-time employees
Enhanced sick days
Flexible working week
Enhanced sick pay
Gym membership
Health insurance
Mental health platform access
Compassionate leave
Dental coverage
Fertility treatment leave
Buy or sell annual leave
Optional unpaid leave
Shared parental leave
Enhanced maternity leave
Carer’s leave
Enhanced paternity leave
Pregnancy loss leave
Cycle to work scheme
Equity packages
Life insurance
Annual pay rises
Share options
Financial coaching
Employee discounts
Volunteer days
Company car
Travel loan
Enhanced pension match/contribution

We asked employees of Centrica what it's like to work there, and this is what they told us.

Location
96%
Employees are very happy with their working location freedom
Hours
92%
Employees are very happy with the flexibility in the hours they work
Benefits
82%
Employees are very happy with the benefits their company offers
Work-life balance
79%
Employees feel that they can switch off quite easily from work
Role modelling
83%
Employees feel that flexible working is part of the culture
Autonomy
88%
Employees feel they have complete autonomy over getting their work done

Additional employee ratings
(these do not contribute to the FlexScore®)

Diversity
80%
Employees feel that the diversity is good and there are continued efforts to improve it
Inclusion
82%
Employees feel like the company culture is brilliantly inclusive and equitable
Culture
84%
Employees feel like it is a really great environment to work in
Mission
85%
Employees feel very excited about and aligned with the company mission
Salary
72%
Employees feel that their salary is good and matches the value they bring

Working at Centrica

Company employees

20,000

Gender diversity (male:female)

68:32

Office locations

Windsor, London, Cardiff, Leicester, Glasgow, Edinburgh, Manchester, Dublin, Stockport, Staines, Hampton, Aberdeen, Barrow, Hull

Hiring Countries

Belgium

Denmark

Ireland

Singapore

United Kingdom

Awards & Achievements

2nd – Large companies

2nd – Large companies

Flexa100 2024
3rd – Consumer Goods

3rd – Consumer Goods

Industry awards 2023

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