SEO Manager

Job Description

THE CARWOW GROUP

Carwow Group is driven by a passion for getting people into cars. But not just any car, the right car. That’s why we are building the go-to destination for car-changing. Designed to reach drivers everywhere with our trail-blazing portfolio of personality rich automotive brands; Carwow, Auto Express, evo, Driving Electric and Car Buyer.

What started as a simple reviews site, is now one of the largest online car-changing destinations in Europe - over 10m customers have used Carwow to help them buy and sell cars since its inception. Last year we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.

In 2024 we went big and acquired Autovia, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with over 1.1 billion annual views, sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.

WHY JOIN US?

We are winners of the prestigious Culture 100 award that recognises the most loved and happiest tech companies to work for! We have just raised $52m in funding led by global venture capital firm Bessemer Venture Partners (an early backer of LinkedIn and Shopify) to accelerate our growth plans!

As pioneers, we’re always driving for new territory and positive change, so our work as a group is never done. Where others see difficulty, it’s our responsibility to see possibility – building new experiences, launching new titles and listening to drivers.

Being a part of Carwow Group means championing drivers and the automotive industry, acting as a disrupter and never being afraid to fail (but learning fast when we do!).

Our team of 500 employees across the UK, Germany, Spain and Portugal are revolutionising car-changing and we are fast expanding our mission across every single brand and country we operate in, so jump in!

ABOUT THE TEAM

This role sits in the Organic Growth team that is responsible for maximising the organic opportunity for Carwow Group helping grow our organic traffic, which is a vital revenue driver for the business. It reports to our Head of Organic Growth.

The Organic Growth team is under the remit of our Director of Audience Engagement and Retention within the Customer & Marketing function.

ABOUT THE ROLE

• Manage and execute Carwow’s Organic Growth strategy for its Group websites including carwow.co.uk and autoexpress.com
• Develop and execute comprehensive SEO strategies to improve organic search rankings and website traffic.
• Work alongside carwow’s editorial team to ensure all content is optimised and search visibility is increasing driving unpaid traffic
• Conduct keyword research to identify new content opportunities for the editorial team and to drive overall site strategy
• Identify optimisation opportunities and take a hands-on role in implementing changes on the website
• Analyse competitors to evaluate the strength and weaknesses of their strategies
• Analyse complex and disparate data sets to generate valuable insights that can be actioned to deliver organic growth
• Conduct technical audits and work alongside the Product, Dev and Design teams to ensure best on-site optimisation practices are held and maintained.
• Refine best practice over-time by testing new initiatives and keeping up-to-date with changes in the search industry

WHAT YOU'LL NEED

Please note: We know that no candidate will be the perfect match for all we've listed in this posting, so we’d encourage you to apply if you feel you're close to the brief but not an exact match. Ideally you’ll have

• Hands-on SEO experience in a similar role (preferably in-house) with a minimum of 3-5 years

• Strong understanding of SEO principles and best practices, including on-page SEO, off-page SEO, and technical SEO.
• Proven track record of successfully increasing organic traffic and website rankings
• Excellent analytical skills with experience using SEO tools like Google Search Console, Google Analytics, and keyword research tools like SEMrush or Ahrefs.
• Analytical mindset, a self-starter with a problem solving attitude
• Excellent written and verbal communication skills.
• Excellent project management and organisational skills and experience in reporting back and updating key senior stakeholders.
• Ability to work independently and as part of a cross-functional team.
• Experience in running A/B tests and SEO experiments
• Understanding of conversion rate optimisation (CRO) principles
• Basic understanding of HTML and CSS

WHAT THE PROCESS LOOKS LIKE

• Step 1: Video call with a member of our Talent Team to find out more about your experience and why you want to work at Carwow
• Step 2: Video-interview with the Hiring Manager (Head of Dept) & Senior Organic Growth Manager
• Step 4: In-office task-presentation with Hiring Manager (Head of Dept) & Director of Audience Engagement & Retention
• Step 5: Team chemistry session

WHAT'S IN IT FOR YOU

• Hybrid working that works around you

• Competitive salary to fund that dream holiday to Bali
• Matched pension contributions for a peaceful retirement
• Share options - when we thrive, so do you!
• Vitality Private Healthcare, for peace of mind, plus eyecare vouchers
• Life Assurance for (even more) peace of mind
• Monthly coaching sessions with Spill - our mental wellbeing partner
• Enhanced holiday package, plus bank holidays
• 28 days annual leave
• 1 day for your wedding
• 1 day off when you move house - because moving’s hard enough without work!
• On your third year anniversary, you get 30 days of annual leave per year
• On your tenth year anniversary, you get 35 days of annual leave per year
• Option to buy 3 extra days of holiday per year
• Work from abroad for a month (due to popular demand, this offer excludes the moon).
• Inclusive parental, partner and shared parental leave, fertility treatment and pregnancy loss policies
• Bubble childcare support and discounted nanny fees for the little ones
• The latest tech (Macbook or Surface) to power your gif-sending talents
• Up to £500/€550 home office allowance for that massage chair you’ve been talking about
• A generous learning and development budget to help you master your craft
• Regular social events:, tech lunches, coffee with the exec sessions, book clubs, social events/anything else you pester us for
• Refer a friend, get paid. Repeat for infinite money
• Lunch & learns and Carwow Classrooms with expert speakers who are here for a free lunch

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.