carwow • London, United Kingdom

Lead Product Analyst

Employment type:  Full time

4 days/week at home

A little flex time

Dog friendly

Job Description

carwow is looking for a Lead Product Analyst to join our Analytics team on a full-time basis.

About carwow

We’re on a mission to change the way people buy, sell or use a car by creating the world’s best online car marketplace. Since starting our journey in 2011, we’ve grown to become one of the most trusted comparison sites with over 12 million active users and an ‘excellent’ Trustpilot rating of 4.7.

carwow is backed by some of Europe’s most respected technology, marketplace and automotive investors, with $55 million Series D funding secured in December 2021. Over 400 carwowers from 25 nationalities work with us in the UK, Germany, Spain and Portugal. One of our goals for 2023 is to become a Top 10 European Start-Up to work for.

About the role

Are you ready to play a key role in a dynamic and rapidly evolving company? This is a great opportunity to make a significant impact as we continue our Product Analytics growth. As a Lead Product Analyst, you’ll have the opportunity to steer a high-performing product analytics team, while leveraging your analytical prowess to enhance our understanding of our products and customer behaviours. Your insights will directly drive innovation, elevate our products, and fuel exponential growth in customer experiences.


We understand that no candidate will perfectly match every requirement, so do not hesitate to apply if you are a close fit.

  • Proactive Curiosity: Experience taking ownership of your area of product, utilising your insatiable curiosity to drive meaningful insights.
  • Coding Proficiency: SQL skills are a must, and a willingness to learn Python is highly valued.
  • Experimentation Expertise: Experience with experimental design and analysis (AB testing) and proven stats knowledge
  • Analytics Proficiency: Familiarity with web analytics tools such as Amplitude, Google Analytics or Adobe Analytics
  • Data Explorer: Experience working with complex data sets to extract insights that illuminate business and product performance.
  • Fast-Paced Collaboration: A background excelling in multidisciplinary teams, delivering top-notch analysis that informs strategic decisions and fuels business growth.
  • Abstract to Actionable: Comfortable transforming abstract questions into quantifiable metrics and actionable insights that drive our understanding.
  • Product Experience: Passionate about product analytics and its experience demonstrating its impact on business performance
  • Data Enthusiast: Enthusiastic about data, metrics, analysis, trends and applying statistical methodologies to evaluate user behaviour and online products.
  • Leadership: Previous experience in line management or mentoring junior colleagues
  • Mentorship: Exposure to playing a vital role in educating and shaping our product analytics approach, sharing insights within your team and the wider product structure.

Join us in shaping the future of product analytics and driving transformative growth here at carwow.


  • Lead with impact: lead a high-performing product analytics team, providing guidance and support that shapes their growth and development.
  • Prioritise and Communicate: Build strong relationships with stakeholders playing a key role in strategic thinking of mid term roadmaps while also ensuring we meet current goals with tactical prioritisation.
  • Data Informed Innovation: Dive deep into customer journeys, accessing our experiment strategy, and collaborate with product managers, designers and researchers to unearth insights that help us move forward at pace.
  • Drive Results: Empower product teams with actionable insights derived through analysis of user behaviour and product performance, steering us towards ambitious targets and objectives
  • Influence Through Data: Seamlessly integrate into product teams, using your data driven recommendations to challenge decisions, guide changes and discover new opportunities
  • Experiment and Analyse: Design and conduct impactful experiments, translating results into actionable insights that inform strategic decisions
  • Metrics Matter: Define and track product team objectives, holding them accountable through insightful data-informed decisions.
  • Optimise and Innovate: Continuously look to enhance our analytical processes and tools to increase our effectiveness and efficiency in supporting product teams and our business goals.
  • Champion Knowledge Sharing: Democratise insights across the organisation, spreading learnings, celebrating successes and enhancing the entire product function.
  • Lead the Data Community: Be a guiding force without our broader analytics and data science community, sharing expertise, facilitating knowledge sharing and fostering continued collaborative development.


🗺️ 🕔 Remote and hybrid working options: (2 days in the office)

💶 Competitive salary

🏢 Equity in the company (share options)

🏥 Vitality Private Healthcare

🏖️ 25 days holiday, plus bank holidays and Christmas Eve or an alternative (religious) holiday of your choice

💻 Tech: The latest core technology (Macbook or Surface)

🪑 Remote working: You'll receive a ‘home office allowance’ of up to £500/€550 to help get set up with everything you need to succeed at home

🌍 Remote working: New: ‘work from anywhere for a month each year' policy in place should you wish to use it

👶 Inclusive parental, partner and shared parental leave, fertility treatment and pregnancy loss policies

📚 Learning and development budget

💬 Social: Company wide collaboration such as bi-weekly product demos, tech lunch’s, coffee with the exec sessions, book clubs, social events

🧑‍🤝‍🧑 Refer a friend and get paid!

🥪 Lunch & learns with internal and external speakers

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.


Company benefits

Open to part-time employees
Open to compressed hours
Enhanced maternity leave
Enhanced paternity leave
Shared parental leave
Work from anywhere scheme – work anywhere for a month each year!
26 days annual leave + bank holidays
Pregnancy loss leave
Teambuilding days

The FlexScore® is the result of a rigorous 2-step verification of a company’s flexibility

First we assess the flexibility options carwow provides and then we anonymously survey a statistically significant proportion of their employees to make sure carwow is as flexible as they say they are. Our assessment is based on the six key elements of flexibility: location, hours, autonomy, benefits, role modelling and work-life balance.

We ask the hard questions so you don’t have to.

Working at carwow

Company employees


Gender diversity (male:female:non-binary)


Office locations

London, Munich, Madrid and remotely in Portugal

Funding levels

$55 million in 2021

Hiring Countries




United Kingdom

Awards & Achievements

Most flexible companies

Most flexible companies

Flexa100 2024
Consumer Goods

Consumer Goods

Industry awards 2023
Most flexible companies

Most flexible companies

Flexa100 2023
Retail & Ecommerce

Retail & Ecommerce

Industry awards 2022