Head of Media Sales

Job Description

THE CARWOW GROUP

Carwow Group is driven by a passion for getting people into cars. But not just any car, the right car. That’s why we are building the go-to destination for car-changing. Designed to reach drivers everywhere with our trail-blazing portfolio of personality rich automotive brands; Carwow, Auto Express, evo, Driving Electric and Car Buyer.

What started as a simple reviews site, is now one of the largest online car-changing destinations in Europe - over 10m customers have used Carwow to help them buy and sell cars since its inception. Last year we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.

In 2024 we went big and acquired Autovia, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with over 1.1 billion annual views, sell 1.2 million print copies of our magazines and have an annual web content reach over 350 million.

WHY JOIN US?

We are winners of the prestigious Culture 100 award that recognises the most loved and happiest tech companies to work for! We have just raised $52m in funding led by global venture capital firm Bessemer Venture Partners (an early backer of LinkedIn and Shopify) to accelerate our growth plans!

As pioneers, we’re always driving for new territory and positive change, so our work as a group is never done. Where others see difficulty, it’s our responsibility to see possibility – building new experiences, launching new titles and listening to drivers.

Being a part of Carwow Group means championing drivers and the automotive industry, acting as a disrupter and never being afraid to fail (but learning fast when we do!).

Our team of 500 employees across the UK, Germany, Spain and Portugal are revolutionising car-changing and we are fast expanding our mission across every single brand and country we operate in, so jump in!

THE ROLE

We are seeking a highly motivated and experienced Head of Media Sales to lead and grow our media sales team. This role will be responsible for developing and executing a media sales strategy that drives revenue growth through our core native digital offering, sponsored and creative content, and other media solutions. The ideal candidate will have a strong background in media sales, and a proven ability to build and maintain client relationships, with automotive industry experience or understanding a bonus.

WHAT YOU’LL DO

Sales Strategy and Leadership:

• Develop and implement a comprehensive media sales strategy that aligns with our wider growth goals and market positioning
• Lead, manage, and inspire a team of media sales professionals, paving the way for their future development and growth
• Identify and capitalise on new business opportunities within the automotive sector, expanding the client base and increasing market share

Client Relationship Management:

• Build and maintain strong relationships with key clients and agencies
• Understand clients' marketing needs and develop tailored media solutions that deliver value and drive results
• Act as a trusted advisor, providing insights and recommendations to optimise clients' advertising strategies

Revenue Growth and Performance:

• Drive media sales revenue by both securing new business and continuing to drive growth in existing accounts
• Monitor and analyse sales performance metrics, identifying areas for improvement and ensuring the team meets or exceeds revenue goals
• Collaborate directly with our finance and commercial leadership teams to forecast revenue and set realistic targets

Product and Market Development:

• Collaborate with the product and marketing teams to develop and refine media products that meet market demand and client needs
• Stay informed about industry trends, competitor offerings, and emerging technologies to ensure our media solutions remain competitive and innovative
• Provide feedback to the product development team to improve existing products and identify opportunities for new offerings

Team Management and Development:

• Recruit, train, and develop a high-performing media sales team, fostering a culture of collaboration, innovation, and excellence
• Set clear performance expectations, provide regular feedback, and conduct performance reviews to ensure team success
• Encourage professional development and continuous learning within the team

WHAT YOU’LL NEED

• 8+ years of experience in media sales, with at least 3 years in a leadership role, preferably within the automotive industry
• Proven track record of driving revenue growth and achieving sales targets
• Strong understanding of digital advertising, media solutions, and preferably of the automotive market
• Exceptional leadership, communication, and negotiation skills
• Ability to build and maintain strong client relationships
• Analytical mindset with the ability to use data to drive decision-making
• Experience working in a fast-paced, dynamic environment
  
  

WHAT’S IN IT FOR YOU

• Hybrid working
• Competitive salary to fund that dream holiday to Bali
• Matched pension contributions for a peaceful retirement
• Share options - when we thrive, so do you!
• Vitality Private Healthcare, for peace of mind, plus eyecare vouchers
• Life Assurance for (even more) peace of mind
• Monthly coaching sessions with Spill - our mental wellbeing partner
• Enhanced holiday package, plus Bank Holidays
• 28 days annual leave
• 1 day for your wedding
• 1 day off when you move house - because moving is hard enough without work!
• For your third year anniversary, get 30 days of annual leave per year
• For your tenth year anniversary, get 35 days of annual leave per year
• Option to buy 3 extra days of holiday per year
• Work from abroad for a month
• Inclusive parental, partner and shared parental leave, fertility treatment and pregnancy loss policies
• Bubble childcare support and discounted nanny fees for little ones
• The latest tech (Macbook or Surface) to power your gif-sending talents
• Up to £500/€550 home office allowance for that massage chair you’ve been talking about
• Generous learning and development budget to help you master your craft
• Regular social events: tech lunches, coffee with the exec sessions, lunch 8 learns, book clubs, social events/anything else you pester us for
• Refer a friend, get paid. Repeat for infinite money

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.