Go To Market Lead - Sponsored Ads

Job Description

THE CARWOW GROUP

Carwow Group is driven by a passion for getting people into cars. But not just any car, the right car. That’s why we are building the go-to destination for car-changing. Designed to reach drivers everywhere with our trail-blazing portfolio of personality rich automotive brands; Carwow, Auto Express, evo, Driving Electric and Car Buyer.

What started as a simple reviews site, is now one of the largest online car-changing destinations in Europe - over 10m customers have used Carwow to help them buy and sell cars since its inception. Last year we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.

In 2024 we went big and acquired Autovia, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with over 1.1 billion annual views, sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.

WHY JOIN US?

We are winners of the prestigious Culture 100 award that recognises the most loved and happiest tech companies to work for! We have just raised $52m in funding led by global venture capital firm Bessemer Venture Partners (an early backer of LinkedIn and Shopify) to accelerate our growth plans!

As pioneers, we’re always driving for new territory and positive change, so our work as a group is never done. Where others see difficulty, it’s our responsibility to see possibility – building new experiences, launching new titles and listening to drivers.

Being a part of Carwow Group means championing drivers and the automotive industry, acting as a disrupter and never being afraid to fail (but learning fast when we do!).

Our team of 500 employees across the UK, Germany, Spain and Portugal are revolutionising car-changing and we are fast expanding our mission across every single brand and country we operate in, so jump in!

ABOUT THE ROLE

We are looking for a dynamic Go-to-Market Lead to spearhead the expansion of our business, offering new possibilities for our partners to sell cars. This pivotal role involves building a completely new service for our dealer and OEM partners internationally and managing a complex go-to-market strategy with many stakeholders involved, from global functions down to local sales teams.

As the Go-to-Market Lead, you'll blend strategic acumen with strong commercial and operational drive to evangelize Carwow's sponsored ads services within the car industry in the UK, Germany, and Spanish markets. Your mission is to grow the sponsored ads offering into an integral part of the international Carwow service, making it the market-leading product for your partners.

You will drive every aspect of the go-to-market strategy and long-term engagement of partners with the sponsored ads offering. This includes developing the long-term strategy for partner engagement, defining the proposition and pricing, and designing and implementing effective ways of working. You'll have the opportunity to build out this new function, ensuring it becomes a cornerstone of our international service offering.

WHAT YOU'LL DO

• Product Launch and Scaling: Lead the successful launch and scaling of the sponsored ads product in the UK and Germany.
• Go-to-Market Planning: Develop a detailed go-to-market plan, coordinate with relevant stakeholders (e.g., Product, Marketing/Growth), and implement it with the teams in the UK and Germany.
• Process Definition: Define processes for the sponsored ads product, including sales processes, back-office procedures (e.g. invoicing), and remuneration models, in coordination with relevant interfaces.
• Product Development: Collaborate with the Product team to develop the B2C and B2B-side product, ensuring product-market fit for the UK, Germany, and Spain.
• Sales Pitch: Partner with the Product & Sales teams to craft and continuously evolve a compelling pitch documentation and process.
• Performance Analysis: Work with the data team to analyse product performance, identifying short, medium, and long-term levers to enhance the performance of sponsored ads continuously.
• Strategic Collaboration: Collaborate closely with the management team across markets, developing and presenting discussion and decision-making proposals for the further development and management of the business.
• Project Management: Manage the project holistically across all relevant stakeholders, ensuring transparency about timelines, responsibilities and to-dos.

WHAT YOU'LL NEED

• Entrepreneurial Mindset: Think entrepreneurially, be hands-on, and tackle challenges with a high sense of responsibility, initiative, and teamwork.
• Digital Marketing & Automotive Experience: Several years of experience in a digital marketing environment, an automotive marketplace, or a leading consulting company in the automotive industry.
• Media Product Development: Proven experience in developing and implementing new media products for partners. Ideally, experience in launching and/or managing a sponsored ads product in the automotive industry.
• Project Leadership: Demonstrated ability to lead complex projects in international companies, across various teams (focus on product management, sales, and account management).
• Communication Skills: Strong communicator with fluency in English and German.
• Self-Driven: Highly motivated to tackle new challenges, with a consistent drive to improve and optimize processes

WHAT'S IN IT FOR YOU

• Hybrid working that works around you
• Competitive salary to fund that dream holiday to Bali
• Matched pension contributions for a peaceful retirement
• Share options - when we thrive, so do you!
• Vitality Private Healthcare, for peace of mind, plus eyecare vouchers
• Life Assurance for (even more) peace of mind
• Monthly coaching sessions with Spill - our mental wellbeing partner
• Enhanced holiday package, plus bank holidays
• 28 days annual leave
• 1 day for your wedding
• 1 day off when you move house - because moving’s hard enough without work!
• On your third year anniversary, you get 30 days of annual leave per year
• On your tenth year anniversary, you get 35 days of annual leave per year
• Option to buy 3 extra days of holiday per year
• Work from abroad for a month (due to popular demand, this offer excludes the moon).
• Inclusive parental, partner and shared parental leave, fertility treatment and pregnancy loss policies
• Bubble childcare support and discounted nanny fees for the little ones
• The latest tech (Macbook or Surface) to power your gif-sending talents
• Up to £500/€550 home office allowance for that massage chair you’ve been talking about
• A generous learning and development budget to help you master your craft
• Regular social events:, tech lunches, coffee with the exec sessions, book clubs, social events/anything else you pester us for
• Refer a friend, get paid. Repeat for infinite money
• Lunch & learns and Carwow Classrooms with expert speakers who are here for a free lunch

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.