Brand Marketing Lead (for our sister cat food company, Marro)

Job Description

😻 A bit about us:

We all know dogs deserve better. But so do cats. Enter Marro - the Fresh food your cat’s been asking for.

Think of Marro as Butternut’s charming younger sister who is all for cats. Because cats and dogs have their differences, but are united by their love of Fresh, tasty food. Our whole purrpose is to make the lives of our cats and their people happier, healthier, and that bit easier. We are guided by the joy of cats, sharing our expertise, making life easier for our community, and the importance of feeding cats something that’s healthy and that they absolutely love.

So, are you a hardworking, cat-centric individual ready to embark on an exciting journey? We're on the lookout for someone to join the founding team of our Cat business. This is more than just a job; it's an opportunity to shape the future of our brand.

📣 A bit about the role.

As the Brand Marketing Lead, you will play a pivotal role in shaping the identity of our brand. We're on the lookout for a creative, highly motivated, results-oriented Brand Marketing Lead to help define and drive forward the Marro brand.

This is a hybrid working role, offering flexibility with some work-from-home days each week. We expect you to spend 3 days at the Box Office in White City - London, with the possibility of occasional travel to other locations as your role evolves. If you're ready to make a significant impact, join us on this exciting adventure of growth and innovation.

What you’ll do:

• Take ownership of growing the Marro brand sustainably and efficiently, including:
  • Executing impactful brand marketing activity across paid, owned and earned channels
  • Owning and communicating the brand planning calendar
  • Leading & managing briefing & prioritisation processes
  • Seeking out new channels and activities to deliver brand-led growth
  • Scoping partnership opportunities with other brands, organisations and talent
• Measure the performance of our brand marketing efforts effectively to inform future plans, including:
  • Running carefully devised regional or channel-specific tests
  • Setting up reporting and analysing overall brand performance through regular brand health tracking
• Act as a brand guardian to ensure we’re executing in line with our brand guidelines, including:
  • Reviewing and feeding back on creative assets produced by our internal & external creatives
  • Producing messaging guidelines for partners to inform the production of assets
• Report on and manage the brand budget, including:
  • Periodic tracking of our delivered investment against the budget we’ve committed to
  • Acting as the lead contact for agencies and partners incl. negotiating terms and costs
• Lead the brand function
  • Lead the team of designers, copywriters & creatives across multiple projects and always ensure the quality and brand standards are met
  • Direct, motivate and inspire the team to get the best out of them whilst helping them thrive in their careers
  • Revise content and presentations, approve/reject ideas, provide articulate and considered feedback to the team
  • Monitor results of team efforts and propose actions for the future
  • Collaborate closely with the wider team of passionate cat lovers
  • Foster relationships with the dog squad, collaborating on growth strategies.
• Grow the brand and build strong impactful initiatives. This is an ever growing role and the expectations will flourish with the responsibility.

👋 A bit about you.

• Experience in building compelling brand plans using customer and market insight
• Adept at executing campaigns with direct experience buying media for multiple channels
• A strong understanding of brand measurement principles, techniques, and KPIs
• Experience in managing all or part of a brand budget
• An eye for impactful design & copywriting and the ability to feedback on creative work
• Very strong communication skills and relationship-building with internal & external teams
• Excellent time management and the ability to manage multiple priorities
• You're a cat lover who understands the special bond between humans and their feline family members and can build a brand that tugs at the heartstrings of our audience.
• Passion for start-ups
• Obsessed with cats

🙌 A bit about what we offer.

• 25 days holiday (plus 8 bank holidays) and an additional day for every year of service
• 5 paid 'paws' days per year to support to learning and/or wellbeing
• £500 personal learning & development budget
• Butternut Box employee discount
• Enhanced parental leave
• Co-working office space.
• Flexible working hours and work from home options
• Cycle to work scheme
• Pension with NEST
• Private Medical Insurance with Vitality
• Private Dental Insurance with Bupa
• Time off for fertility treatments and pregnancy loss
• Paid sabbaticals for squad members with 5 or more years at Butternut
• Discounted gym access through MyGymDiscounts
• Lots of office dogs (Ajax, Brio, Basil, Chorizo, Lenny, Jasper, Peggy, Pip and many more….)

❗️A few things to note:

• Butternut Box is an equal opportunity employer and we value diversity and inclusion. We welcome people of different nationalities, backgrounds, experiences, abilities and perspectives.
• As our business has grown so has our responsibility to our community, our planet and our business. We are not perfect, but we are committed to doing business the right way and continually improving our social and environmental performance.
• We're not afraid of putting extra weight on candidates from underrepresented groups. We want strong, diverse teams built from different backgrounds, experiences, and identities. We're ready for the ongoing work that goes into building an inclusive, supportive place for you to do the best work of your career.

#LI-Hybrid