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Butternut Box • Berlin, Germany

Brand Manager

Employment type:  Full time

2 days/week at home

Dog friendly

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Job Description

📣  A bit about the role.  

We're thrilled to be bringing our fresh dog food to Germany. Butternut Box are looking for a creative, highly motivated, results-oriented Brand Manager to help drive and define the Butternut brand and be part of the founding and leadership team for Germany. In this role, you’ll execute brand marketing initiatives to grow awareness in a sustainable way. With each project, you’ll play a key role in Butternut’s mission to bring health and happiness to dogs everywhere. If your tail is wagging, read on…

Founded in 2016, Butternut Box has quickly established itself as a love brand among UK dog owners. We go above and beyond for our furry (and not so furry aka human) customers and like to see this represented in our brand. We aim to build a German brand out of this strong foundation, with the goal to later expand this to Austria and Switzerland.

You will report to the Country Manager Germany directly, and will have a dotted line to our Head of Brand in the UK.

🌱 In this role you can expect to:

  • Own and grow the Butternut Box Germany brand’s awareness in a sustainable way.
  • Execute high-impact campaigns that positively position Butternut.
  • Get Butternut talked about and build brand love.
  • Have the freedom to push the boundaries and create impactful work.
  • Meet and pet dogs.

🗒 What you’ll do

Brand Marketing

Grow the brand and build strong impactful initiatives. This is an ever-growing role and the expectations will flourish with the responsibility.

    • Work on bringing brand campaigns and marketing activity to life in a way that is aligned to the central brand positioning and delivers the brand promise in a motivating, relevant and credible way.
    • Be accountable for the campaigns being executed on time and within budget.

Lead on projects that create demand for our products, enhance brand awareness, get people talking, and drive consumer advocacy - all while upholding a smooth, integrated process.

  • Generate ideas that support our ambitious growth objectives in the Germany.
  • Report on the performance of the campaigns you lead and report on the brand’s health on a quarterly basis.

Brand Communications

  • Be a brand guardian and consistently work to articulate and execute on on-brand communication in Butternut’s tone, values, proposition and visual standards.
    • Clarify our offering whilst constantly assessing what is important to our potential customer base
    • Be responsible for maintaining the visual standards, tone and values of Butternut whilst ensuring our communication is localised.
  • Your responsibilities include coordinating the external communication of Butternut in Germany
  • You’ll work to make sure our content is being picked up by reputable news outlets across Germany

👤 Is that you?

  • Brand Managing Experience: confident in your abilities in brand managing with 4+ years experience
  • High standards for operational excellence: that includes budgets, calendars, timelines, and efficiencies.
  • Relationship builder: able to develop influential and collaborative relationships across teams and functions, both internally and externally.
  • Bias for action: a highly creative and non-traditional thinker who just makes things happen.
  • Contemporary Shakespeare: articulate in your vision and can inspire others - from teammates, to customers and of course, dogs and are passionate about the Butternut brand and the values associated with it. Copywriting is second nature to you.
  • G-Suite: fluent in Sheets and Slides, with the ability to produce clear and inviting pitch/overview documents.
  • Adobe Suite: well practiced in adobe suites (not essential, but a big bonus)
  • For the love of dogs: you really like (love?) dogs!

🐶 A bit about us. 

At Butternut, we put the food back into dog food. We believe dogs deserve to eat the healthiest, most natural and tastiest food with none of the nasties. That’s why we make freshly prepared dog food. Cooked like you would at home. Delivered in perfect portions.

As a B-Corp certified company; you can be sure you are joining a sustainable company that cares about our people, product and our impact on the environment.

Our goal is to help dogs live healthier, happier and longer lives whilst leaving humans smiling after every interaction. We’ve come a long way since our co-founders (Kev & Dave) hand-delivered the first Butternut Box, we now feed a lot of dogs across the UK - but we want to feed dogs everywhere. And to do this, we need a team of brilliant people who share that ambition to come and work with us. 

🙌 A bit about what we offer.

  • Competitive salary + equity option package
  • 25 days holiday and an additional day for every year of service
  • €500 personal learning & development budget
  • Butternut Box employee discount for your dog (or your family dog(s)!)
  • Flexible working hours and work from home options - currently 3 days in the office and 2 days from home
  • Friday drinks & monthly team socials (even remotely...)
  • The oppawtunity to help dogs live healthier and happier lives.
  • ❗️A few things to note: 

  • There is no closing date for this role. However, we normally experience a high volume of applications so if you are interested we suggest applying as soon as possible.
  • We aim to respond to all applicants personally. Our recruitment team is small so do bear with us.
  • Butternut Box is an equal opportunity employer and we value diversity and inclusion. We welcome people of different nationalities, backgrounds, experiences, abilities and perspectives.
  • We're not afraid of putting extra weight on candidates from underrepresented groups. We want strong, diverse teams built from different backgrounds, experiences, and identities. We're ready for the ongoing work that goes into building an inclusive, supportive place for you to do the best work of your career.
  • We are not looking for external agency support with this role.

    Company benefits

    Health insurance
    Dog friendly office
    Gym membership
    Employee discounts
    Volunteer days
    30 days annual leave + bank holidays
    Employees are very happy with their working location freedom
    Employees are very happy with the flexibility in the hours they work
    Employees are very happy with the benefits their company offers
    Work-life balance
    Employees feel that they can switch off quite easily from work
    Role modelling
    Employees feel that most people work flexibly
    Employees feel they have complete autonomy over getting their work done

    Additional employee ratings
    (these do not contribute to the FlexScore®)

    Employees feel that the diversity is good and there are continued efforts to improve it
    Employees feel like the company culture is brilliantly inclusive and equitable
    Employees feel like it is a really great environment to work in
    Employees feel very excited about and aligned with the company mission
    Employees feel that their salary is good and matches the value they bring

    Working at Butternut Box

    Company employees


    Office locations

    London, Dublin, Amsterdam and Warsaw

    Hiring Countries



    Awards & Achievements

    Most flexible companies

    Most flexible companies

    Flexa100 2024

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