Regional Marketing Manager

Location: Dallas

Why BT?

We’ve always been an organisation with purpose; to use the power of communications to make a better world. You can trace this back to our beginning as pioneers of the world’s first telecommunications company. At our heart we’re a technology company with research and innovation in our bones and a desire to be personal, simple, and brilliant for our customers - those are the values we live by whilst also creating an inclusive working environment where people from all backgrounds can succeed.

Our pursuit of progress over the past 180 years has established BT as a strong, successful brand, with huge scale capable of achieving great things. From supporting emergency services, hospitals, banks and keeping economies around the world online, safe and secure, to delivering large scale technology infrastructure like the creation of BT Sport.

Today in this fast changing, always on, digital world our purpose remains true. Yet the market conditions, regulation, and competition we face are tougher than ever before. So, if you have the drive, optimism, and resilience to help propel us forward we’ll offer unrivalled personal development, a wealth of opportunities to learn, experience new things and pursue new careers. If that’s you and what you’re looking for, we’d love you to be part of our future.

Why Business?

Our aim is to create a world-class BT Business unit that delivers long-term value for our customers, colleagues, partners, investors, and other stakeholders, both in the UK and internationally, across the full range of business segments from small enterprises to governments and multinational companies. This includes:

• Driving full integration of channels and products to best serve our business, government, and wholesale customers in the UK and internationally.

• Investing strategically in present and future needs of customers, aligned behind common digital, network and security platforms.

• Accelerating our transformation plans and delivery of next generation products and services, making it easier for customers to do business with BT and for BT to transact more profitably with customers.

• Continuing to invest in the skills, technology and partnerships required to return to growth and become the leading provider of secure multi-cloud connectivity.

Why this job matters

The Regional Marketing Manager will lead the strategy and execution of integrated marketing campaigns within the chosen region for Global. Bringing together thought leadership, demand generation and go-to-market activity to generate leads, new contacts, opportunities and revenue to support sales targets, through industry specific programmes. Our global regions very much have a focus on acquisition of new logos and the growth of these accounts.

The individual in this role will be responsible for planning and executing a coherent regional marketing plan, including both direct and digital marketing, social media, and customer activity. The plans should be aligned to our wider global and CPS field marketing plan including harnessing our ABM and Vertical strategies. You’ll also work with our high profile partners to deliver strategic activity that addresses our customers challenges and needs.

What I'll be doing - your responsibilities

• Creates and executes regional marketing plan in alignment with the Field Marketing planner & wider stakeholders including budget build and ROI
• Become a subject-matter expert in the nuances of your region
• Work closely with regional sales teams, insights team and portfolio and partner teams to identify compelling business challenges and build value propositions and solutions solve them.
• Develop thought leadership content including strong USPs, case studies and use cases
• Design and deliver regional marketing campaigns - segmenting the target accounts and audience, prioritising the right marketing channels including digital, 3rd party events and customer roundtables
• Run integrated marketing campaigns with the objective of generating leads, revenue, and new contacts.
• Write, edit, and direct the creation of content
• Collaborate with product and partner marketing to include offers, incentives and new product launches into the regional plan
• Maintain a strong relationship and develop sales enablement to ensure continuous engagement by sales to strengthen regional impact
• Lead meetings and strategy sessions with regional sales teams
• Work with leads manager to ensure stronger conversion of marketing qualified leads to sales pipeline and revenue
• Report regularly to marketing lead on activity, performance and ROI for your region

Skills required for the job

• Understanding of all aspects of the marketing mix, including research, insight, message development, channels and measurement.
• Able to turn customer insights into actionable growth initiatives.
• Ability to manage multiple stakeholders and influence and collaborate across internal and external teams
• Creative thinking and thought leadership and the ability to turn that into concrete action.
• Customer centric – building regional programmes to excite and attract new and existing customers
• Able to balance developing big-picture strategies with hands-on execution
• Strong collaboration across various teams to deliver targeted activity into the region
• Experience measuring program effectiveness and ROI
• Grow and develop regional marketing professional

Connected behaviours

• Inspiring Communicator
• Collaborative Partner
• Solution-focused achiever
• Change agent
• Commercial Thinker

Experience you would be expected to have

Mandatory

• Previous experience in B2B regional and partner marketing

Desirable

• Experience in creating successful and revenue-impacting marketing campaigns.
• Strong relationship building skills

• Strong Commercial acumen
• Confident presenter

Key decisions

• Regional plan - requirements and activation plan and delivery
• Customer comms requirements & activation
• Sales enablement content design & delivery
• In-segment incentive definition, delivery, comms
• Thought leadership plans detailed design and delivery
• GTM Marketing plan
• Budget management
• Review & approve deliverables from Professional

Benefits

BT offers a superior global and diverse culture that fosters health and wellness for their employees.

This opportunity is eligible for an annual bonus and a competitive base salary.

This opportunity is eligible comprehensive benefits including the following: Medical, Prescription, Vision & Dental Insurance offered (for employee; employee + children; employee +family); HSA or HRA Plan depending on medical plan; Retirement Savings Plan 401(k); ESPP; Employee Assistance Program; Life and AD&D Insurance; Short and Long-Term Disability; Dependent Care Flex Spending Account; Commuter benefits; Wellness and Rewards program; Work/Life Balance/ annual time off summarized:
• 11 US holidays
• 3 weeks of vacation (Additional time is accrued during service with BT up to 5 weeks total)
• 7 days sick time
• 5 floating holidays (to use as vacation/personal time off)
• 3 volunteer days
• Anniversary service splash– an additional week of vacation given every 5 years to use during that anniversary year
• Additional time off offered for bereavement, jury duty, parental leave (maternity & paternity – 20 days in addition to STD benefits), etc.

BT is an Affirmative Action/Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

Existing authorization to work in the United States is required.

Relocation support for this position is not currently available.

About us

BT is part of BT Group, along with EE, Openreach, and Plusnet.

Millions of people rely on us every day to help them live their lives, power their businesses, and keep their public services running. We connect friends to family, clients to colleagues, people to possibilities. We keep the wheels of business spinning, and the emergency services responding.

We value diversity and celebrate difference. ‘We embed diversity and inclusion into everything that we do. It’s fundamental to our purpose: we connect for good.’

We all stick to the same values: Personal, Simple, and Brilliant. From day one, you’ll get stuck in to tough challenges, pitch in with ideas, make things happen. But you won’t be alone: we’ll be there with help and support, learning and development.

This is your chance to make a real difference to the world: to be part of the digital transformation of countless lives and businesses. Grab it.

A FEW POINTS TO NOTE:

Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.

DON'T MEET EVERY SINGLE REQUIREMENT?

Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.