E-commerce and Marketing Coordinator

Job Description

We're the UK's specialist blood cancer charity and our vision is clear: we’re here to beat blood cancer. We fund world-class research; provide information and support to patients and their loved ones; and raise awareness of blood cancer. Since 1960 we have invested more than £500 million in blood cancer research in the UK. Where we’ve invested, survival rates and quality of life have improved. We’ve been working to beat blood cancer for over 50 years, and we won’t stop until we do. Be a part of our story and help us change the world. As an E-commerce and Marketing Co-ordinator, you will lead on the development and management of our online shop, which will include the marketing, day to day running and continuous optimisation and improvement. You will be part responsible for delivering the e-commerce strategy for this important income stream. Whilst ownership of the online shop is the main focus of this role, our fundraising covers a number of other channels and products such as Direct Mail, Social Media, Lotteries, Face to Face and Single and Regular Gifts which you may also be supporting on as required. You will be a highly organised and self-motivated person with strong communication skills. You will have the ability to handle multiple projects simultaneously, and make decisions based on results, trends and insights. The majority of our roles can be performed hybrid which means for this role you may be required to attend the office 2-4 days per month. Travel costs to your contracted office will be at your own expense. Our culture and benefits package are award winning, and our staff survey tells us that we’re a great place to work. We are committed to actively promoting equality, diversity, and inclusivity. In line with our strategy we welcome approaches from individuals from underrepresented groups, including minority communities, and applicants with a disability, to better reflect the community we serve and help broaden our perspectives.

Key Responsibilities

MAIN RESPONSIBILITIES

• Take the lead for day-to-day management of our online shop
• Support the development and delivery of a long-term buying and marketing e-commerce strategy in line with our organisational strategic priorities.
• Be reactive to e-commerce and competitor trends, continuously seeking ways to improve and taking action
• Maximise sales and profitability of our online shop, reviewing and keeping on top of BAU operations and daily performance analysis.
• Support plans to recruit, convert, retain and develop customers into long term supporters
• Manage day to day relationships with external agencies and take immediate action if any problems arise, working with the agencies to find a solution
• Work closely with the data and insights team, ensuring data led decisions are made when planning and delivering campaigns.
• Produce and circulate results reports and evaluations for all activities
• Manage direct marketing campaigns as required, which could include direct mail, email and digital channels
• Work with the wider Mass Marketing team, ensuring digital integration and tracking is in place for campaigns
• Work closely with the Supporter Relations team and wider fundraising team to deliver engaging user journeys and supporter experience
• Support Senior Direct Marketing Manager on other projects as requested

THINGS WE ALL DO

• Promote Blood Cancer UK’s vision, mission and core values
• Support Blood Cancer UK’s commitment to actively promoting equality, diversity and inclusivity
• We’re all fundraisers. This is slightly different for all roles, and your team will have fundraising KPIs and objectives we all work to
• Attend and assist at Blood Cancer UK events and activities as required (NB this involves evening and weekend work)
• Be an effective ambassador for Blood Cancer UK at any activity you attend
• All staff are expected to adhere to Blood Cancer UK’s policies and procedures
• Do any other reasonable things your manager needs you to do
• We work in partnership with our community by actively involving people affected by blood cancer in the decisions we make about our work – what we do and how we do it

Skills, Knowledge and Expertise

• Experience of delivering successful direct marketing campaigns
• Experience of working on e-commerce platforms such as Shopify
• Ability to use data and insights to make data-led decisions when planning and delivering direct marketing campaigns
• Comes up with imaginative ideas and solutions to challenges, identifying ways to improve, and alternative routes to achieving success
• Good understanding of e-commerce regulation and data protection.
• Experience of working on campaigns or products from brief to evaluation, including planning, reporting, budget and stakeholder management.
• Work with minimal supervision to ensure the successful achievement of results through the effective planning and understanding of objectives, maintaining high standards while working on multiple tasks.
• Experience of briefing and managing relationships with external suppliers
• Build and maintain good working relationships with colleagues to foster team spirit, commitment to the team and achievement of shared goals.
• A commitment to equal opportunities, diversity, inclusion, and the values of Blood Cancer UK.