Direct Marketing Coordinator

Job Description

As a charity, we are hugely proud of the impact we have had on behalf of people affected by blood cancer. The £500million we have invested in research over the last 60 years has saved many thousands of lives. This is an exciting time to join Blood Cancer UK as we are now in a position where the day we will beat blood cancer is finally in sight as we strive towards our mission to beat blood cancer within a generation. We are looking for an experienced and driven Direct Marketing Coordinator to support the Direct Marketing Managers in the delivery of our fundraising campaigns and development and managing our online shop. Our fundraising channels cover a number of channels including Direct Mail, Social Media, PPC, TM etc. While the role will be supporting the Direct Managers in delivery of the team’s objectives there is the opportunity to lead on projects and delivery of objectives for the right candidate.

Key Responsibilities

MAIN RESPONSIBILITIES

• Aid the delivery of a long-term acquisition and development strategy within Direct Marketing, incorporating both prize and cause led fundraising products
• Monitor and manage supporter journeys across all direct marketing activities
• Ensure digital integration and tracking is in place for all campaigns
• Take the lead for day to day management of campaigns
• Manage day to day relationships with external agencies if necessary and take immediate action if any problems arise, working with the agencies to find a solution
• Produce and circulate results reports for direct marketing activities
• Work across the organisation to gather and develop content for direct marketing activities
• Support Direct Marketing Managers on other projects as requested

THINGS WE ALL DO

• Promote Blood Cancer UK’s vision, mission and core values
• We’re all fundraisers. This is slightly different for all roles, and your team will have fundraising KPIs and objectives we all work to
• Attend and assist at Blood Cancer UK events and activities as required (NB this involves evening and weekend work)
• Be an effective ambassador for Blood Cancer UK at any activity you attend
• All staff are expected to adhere to Blood Cancer UK’s policies and procedures
• Do any other reasonable things your manager needs you to do
• We work in partnership with our community by actively involving people affected by blood cancer in the decisions we make about our work – what we do and how we do it

Skills, Knowledge and Expertise

• Experience of delivering direct marketing campaigns and/or ecommerce platforms.
• Experience of working on campaigns or products from brief to evaluation, including planning, reporting and budget management.
• Experience of briefing and managing relationships with external suppliers and building and maintaining relationships with internal teams to foster team spirit and achievement of shared goals.
• Experience of working on digital fundraising campaigns.
• Good understanding of fundraising regulation and data protection.
• Works with minimal supervision to ensure the successful achievement of results through the effective planning and understanding of objectives, maintaining high standards while working on multiple tasks.
• Comes up with imaginative solutions to business situations and have the capacity to identify alternatives to traditional methods and approaches.
• Builds and maintains good working relationships with colleagues to foster team spirit, commitment to the team and achievement of shared goals.
• Possesses a problem-solving mentality to challenges and identify alternatives to traditional methods and approaches.
• A commitment to equal opportunities, diversity, inclusion, and the values of Blood Cancer UK.