Celebrity and Influencer Lead

It’s an exciting time to join Blood Cancer UK. Brand awareness and income have increased significantly over the last few years, enabling us to fund more research, but we still have a long way to go to bring forward the day where no-one dies of blood cancer or its treatments.

Our strategy has set ambitious goals to reach and engage a much larger and more diverse range of people who care about blood cancer. We’re looking for a talented individual who can help us deliver against this by growing and nurturing a portfolio of engaged celebrities and influencers who care about our cause and want to help us raise our profile.

You’ll play a vital role by identifying and engaging the right people to support campaigns, fundraising and special events, as well as helping to raise awareness of blood cancer as a condition and Blood Cancer UK more generally.

You’ll be an enthusiastic member of the Communications team but will work with colleagues right across the organisation. An expert in relationship management, you’ll use your skills and expertise to harness the passion of celebrities and influencers to help us deliver on our mission to beat blood cancer in a generation.

We welcome applications to work full time or four days a week, please specify in your cover letter.

Key Responsibilities

MAIN RESPONSIBILITIES
Transformational growth

• Working closely with the Brand Strategy team, draft and implement an overarching celebrity and influencer strategy, setting out an organisation-wide approach to maintaining and building relationships with celebrities/influencers who will resonate with our target audiences, in line with Blood Cancer UK’s organisational strategy.
• Work closely the Head of Brand & Strategy and Mass Marketing colleagues to identify opportunities for influencer marketing that could increase our reach and engagement amongst target audiences, including those affected and healthcare professionals.
• Work with colleagues, particularly the Media Relations Manager and Social Media Officer, to maximise the reach and impact of celebrity support through earned and social media, including via their own channels.
• Work closely with the Head of Philanthropy and colleagues across Fundraising to identify and engage celebrities and influencers most likely to support our fundraising activities, from special events to high profile corporate partnerships.
• Collaborate with colleagues across the organisation, often as part of cross functional teams, to achieve shared goals, ensuring we identify the celebrities and influencers most likely to resonate with our audiences and that we’re working with them in a way that uses their skills and reach to maximise impact for people affected by blood cancer.

Relationship management and stewardship

• Identify and build strong, long-lasting relationships with potential new celebrity/influencer supporters who will drive engagement with our target audiences.
• Build and nourish strong relationships with existing celebrity/influencer supporters, identifying opportunities to deepen their understanding of and connection to both blood cancer and our work.
• Develop relationships with journalists and professionals working in the
• entertainment industry such as celebrity bookers, publicists, picture agencies and entertainment journalists.

Due diligence and reporting

• Be responsible for undertaking due diligence around celebrities and influencers we work with, protecting the organisational reputation.
• Maintain records of all celebrity/influencer interaction and engagement in accordance with organisational tools and processes.
• Monitor, evaluate and report on the level and impact of celebrity and influencer support.

Communications

• Tell powerful stories of celebrity/ influencers’ connection to blood cancer and why Blood Cancer UK’s work is so important.
• Craft copy including short scripts, social posts, press releases and pitches associated with celebrities and influencers.

THINGS WE ALL DO

• Promote Blood Cancer UK’s vision, mission and core values
• Attend and assist at Blood Cancer UK events and activities as required (NB this can involve evening and weekend work)
• Be an effective ambassador for Blood Cancer UK at any activity you attend
• Develop an in-depth understanding of our work
• Follow the principles of LEAN
• All staff are expected to adhere to Blood Cancer UK s policies and procedures
• Do any other reasonable things your manager needs you to do
• We work in partnership with our community by actively involving people affected by blood cancer in the decisions we make about our work – what we do and how we do it

Skills, Knowledge and Expertise

• Excellent knowledge of the celebrity and influencer landscape, with experience of identifying celebrities and influencers that will reach and engage specific audiences
• Experience of building and maintaining a portfolio of high-profile celebrity supporters, working directly with celebrities, influencers and associated agents from onboarding to stewarding long lasting relationships that deliver results
• Experience booking celebrities for events and working with external freelancers to support on this during periods of high demand
• A clear demonstration of the ability to work with and manage expectations of supporters, committees and celebrities to deliver impactful results
• A creative approach to matching celebrity and influencer skills and interests to activities and opportunities
• Experience of bringing to life celebrity and influencer stories through earned and organic channels
• Experience of cultivating and stewarding celebrity ambassadors and preparing them for media interviews
• Exceptional relationship management and stewardship skills
• Ability to develop a good understanding of blood cancer and of our work to beat it
• Experience of cross team collaboration; building and maintaining good working relationships with colleagues to foster team spirit, commitment to the team and achievement of shared goals
• A commitment to equal opportunities and diversity and the aims and values of Blood Cancer UK
• Excellent communication skills
• Good knowledge of social media and media
• Experience of using organisational databases to record and track contacts
• Confident using data and insight to improve performance and make decisions, including tracking and reporting on the impact of celebrity/influencer activity
• Fluent with digital collaboration tools to meet, share and collaborate with colleagues
• Commitment to understanding users’ and audiences’ needs and behaviours, and developing products, campaigns, services and communications based on meeting these needs
• A positive attitude to technology, insight and data, including an enthusiasm to use new technologies and ways of working to deliver team/individual objectives
• Understanding of personal data under the principles of GDPR
• A collaborative approach to working with other teams
• Able to consider barriers users might face in using our products and services, and use this insight to make sure they are accessible to everyone