BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description
Our vision for Surgery at BD
In Surgery, our products empower providers to reduce the incidence of surgical complications, improve patients’ experiences and lower the total cost of surgical care.
About the role
The Country Business Leader (CBL) will develop and implement business strategies for Saudi Arabia to ensure continued growth of Surgery business, sales and profitability in-line with overall business strategy and Sales/GP targets. This will be achieved primarily through managing sales and marketing operation to deliver monthly/quarterly & annual agreed sales, GP and OIBT goal. The CBL is expected to implement successfully the agreed on GTM model and the promotion of Surgery products and services to opinion leaders and end-users while building upon existing Surgery team to strengthen capabilities and expand geographical coverage.
Main responsibilities will include:
Lead, develop, and inspire a high-performing team by fostering a culture of accountability, collaboration, talent development, and continuous improvement to achieve business objectives
Establish and strengthen partnerships with key decision-makers, influencers, and opinion leaders across the healthcare ecosystem.
Own demand planning, inventory forecasting, annual budgeting, and ongoing financial forecasts to ensure accurate sales and profitability management.
Build and maintain strategic relationships with government entities, the Ministry of Health, key opinion leaders, and healthcare decision-makers to influence healthcare policies, funding priorities, regulatory frameworks, and strengthen the BD brand presence.
Proactively identify and pursue new growth opportunities within the Surgery portfolio by demonstrating market intelligence, emerging trends, and evolving customer needs.
Lead market research, business analytics, and performance assessments to drive informed strategic decision-making and optimize platform performance.
Continuously monitor market dynamics, competitor activities, and industry trends, developing effective counterstrategies to protect and expand market share.
Develop and articulate compelling, customer-centric value propositions tailored to target market segments.
Drive the successful launch of new products and line extensions through comprehensive commercialization and adoption strategies.
Ensure timely registration and regulatory compliance of the Surgery portfolio to support business continuity and growth objectives.
Represent BD at industry conferences, scientific congresses, customer events, and professional forums as required.
Effectively manage promotional investments and expenses within approved budgets while improving return on investment.
Foster a culture of collaboration, knowledge sharing, and teamwork across functions, businesses, and regional teams.
Uphold BD’s highest standards of ethics, integrity, compliance, and professional conduct in all business activities.
Champion FCPA, Global Trade, and corporate compliance requirements while embedding best practices across the organization.
About you
Bachelor’s degree required; MBA or equivalent postgraduate qualification preferred.
Extensive healthcare industry experience, preferably within the clinical, surgical, perioperative, or medical device sectors.
Advanced proficiency in Microsoft Office applications.
Minimum of 8 years of sales and marketing leadership experience, including at least 5 years of people management responsibility. Experience within multinational medical device, hospital, or healthcare organizations is highly desirable.
Demonstrated track record of developing and delivering successful commercial strategies, go-to-market models, and business plans that deliver sustainable growth and market leadership.
Strong understanding of the surgical and perioperative care markets in Saudi Arabia, including clinical practices, competitive landscape, and customer dynamics.
Deep knowledge of Saudi procurement processes, tendering mechanisms, and the end-to-end healthcare sales cycle.
Proficient in maximising SFDC and CRM tools for pipeline management, forecasting, performance tracking, and commercial execution.
Strong analytical approach with the ability to translate complex information into clear, concise, and actionable insights.
Effectively prioritizes and adapts to changing business needs to achieve individual and team objectives.
Exceptional planning, organizational, and execution skills with a strong focus on delivering results.
Demonstrates strong commercial competence and strategic thinking capabilities.
In-depth understanding of hospital purchasing processes and proven ability to develop high-value professional networks.
Highly results-oriented with a strong bias for action, customer focus, and dedicated approach.
Passionate about continuous improvement, talent development, and enhancing organizational effectiveness.
Outstanding negotiation, influencing, and decision-making skills.
Why Join Us?
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Lead the development and execution of national framework agreements to support sustained business growth and market access.
Collaborate closely with META regional teams to define market segmentation, targeting, and growth strategies that accelerate penetration and expansion into new market segments.
Build strong cross-functional relationships and foster collaboration to drive local market initiatives, operational excellence, and the sharing of protocols.
Self-motivated, resilient, and consistently demonstrates a positive and proactive approach.
Demonstrates a high level of ownership, accountability, and personal responsibility.
Exhibits strong self-awareness, emotional intelligence, and professional maturity.
Dependable, collaborative, committed, and passionate about advancing healthcare outcomes.
Proven ability to manage and prioritize multiple critical initiatives simultaneously.
Skilled at leading through influence within complex matrix organizations involving internal customers, regional marketing, and clinical teams.
Exceptional relationship-building capabilities with both internal and external customers, combined with strong networking skills.
Customer-centric leader dedicated to understanding customer needs, exceeding expectations, and building long-term partnerships.
Excellent communication and presentation skills with the ability to engage and influence customers at all organizational levels.
Demonstrated ability to inspire, influence, and drive alignment across diverse teams and customer groups.
