BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description
About the Role
The successful candidate will execute on BU and Regional Marketing Plan and Prof ED initiatives for the development of BD Surgery solutions: Hernia, Breast & Surgical Solutions) across Other Eastern Europe and Israel The role partners closely with regional and in-country commercial teams, distributors, and European stakeholders to deliver impactful marketing initiatives, new product launches, professional education programs, and market insights, supporting sustainable business growth and customer engagement. This position offers meaningful regional exposure and ownership within a dynamic, matrix environment.
Preferred location: Romania or Croatia.
Key responsibilities:
Regional Marketing & Launch Excellence
Collaborates closely with region and BU marketing teams to align and execute on the regional Annual Marketing plan for all BD Surgery Platforms
Lead the development and execution of regional marketing plans for New Product launches, including positioning, value propositions and launch readiness tools
Manage marketing and medical materials through Veeva PromoMats, ensuring regulatory compliance and timely deployment
Professional Education & KOL Management
Manage and coordinate Surgery regional professional education programs and activities both in country and in EU Centers of Excellence in collaboration with Surgery Regional and EU teams
Develop a KOL program that includes KOL identification, engagement, local development, and regional development
Collaborate with other team members for the creation of training materials and presentation/delivery of both Immersion and Continuum training programs for internal and external education (Sales force, HCPs)
Market Insights & Strategy
Work with BD Surgery regional commercial team and distributors to collect, analyze and deliver insights on market trends and dynamics, reimbursement, current clinical practice, competition, pricing
Conduct or acquire market research for relevant data and information required to validate marketing initiatives
Collaborate with sales teams to support key account development, customer engagement, field activities
Qualifications:
University degree in Marketing or Marketing related discipline with at minimum 3–5 years of experience in marketing, product management, or product specialist roles, preferably in medical devices. Experience within surgery or surgical devices is strongly preferred.
Possesses strong business acumen with excellent presentation skills (both oral and written)
Action oriented with demonstrated ability to drive results, able to develop current and new skills and meet tight deadlines in an environment of competing priorities.
Commercial awareness with ability to demonstrate account development and growth.
Desire to be part of a market leading business that prides itself on delivering outstanding products and services for the benefit of customers and patients.
Advanced proficiency in MS Office.
Fluent in English (written and spoken).
Willingness to travel regionally, including overnight stays, up to 30% of the time.
Why Join Us?
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
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Primary Work Location
HRV Croatia
Additional Locations
Work Shift
At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."
Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.
Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.
