BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description
Overview
The Senior Manager, RxAuto Communications is responsible for developing and implementing communication strategies that increase RxAuto’s reputation externally and strengthens associate engagement through enhanced awareness and understanding of company and business priorities, as well as key change management initiatives. In addition to business-specific strategies, the position will also align RxAuto associates with BD’s overall purpose, strategy, and culture. This role will support external amplification efforts related to product public relations, thought leadership, liaising with trade media on milestone announcements, supporting issues management efforts both reactively and proactively and driving organic activity in alignment with the BD Corporate Communication teams.
Responsibilities:
Public Relations
Drive communications that inform key stakeholders of our efforts and contributions in the local communities in which we operate.
Align efforts with RxAuto Marketing teams and Corporate Communications on customer-focused PR opportunities in both trade and consumer media, and efforts that support product sales and marketing strategies.
Work with corporate communications to manage external agency(s).
Act as RxAuto lead for issues management and crisis communication, working closely with the BD Corporate Communications team.
Develop, manage and implement RxAuto organic social media in support of BD, RxAuto leadership and RxAuto strategy and in line with the overarching BD Social Media approach to foster brand awareness, associate and customer engagement and advocacy.
Encourage use of social media tools to help drive employee advocacy, in coordination with Corporate social media Team.
Manage community relations and engagement activities in partnership with local leadership and community investment partners and amplify storytelling around our BD Hometowns initiatives.
Executive Team Communication and Change Management
Act as a business partner and strategic thought partner to the business president and leadership team to develop, manage, execute and champion business-wide internal communication and change management strategies and tactics that drive associate engagement through enhanced awareness and understanding of business priorities and key initiatives, in alignment with BD’s purpose, strategy and culture in strong partnership with RxAuto and Connected Care HR.
Enable and coach RxAuto President and the RxAuto Management Board as needed to ensure content aligns to high standards of excellence and effectiveness of delivery, including speaking engagements, external and internal presentations, etc. Work in partnership with RxAuto senior leaders and executives by providing strategic and practical recommendations to communicate company goals, priorities, and progress.
Work with the RxAuto Management Board and RxAuto HR to support development and delivery of communication efforts that further activate and reinforce cultural aspirations.
Using analytics to understand and drive insights into the organization regarding change transformation efforts designed to ensure optimal health and success of the change transformation efforts, especially as related to items impacting talent.
Partner with the Corporate Communication team, along with business leadership, to develop communication strategies and materials for high-impact programs.
Develop and maintain ongoing management of effective communication vehicles (e.g. Intranet, Town Halls, and other channels as appropriate). Define and implement strategies that keep these channels fresh while further activating them in innovative and novel ways.
Develop and implement external thought leadership strategy for RxAuto President and select RxAuto leaders, including external speaking opportunities at conferences and events, enhance social media presence on LinkedIn and other owned channels (videos, blogs, etc.).
Internal Communication, Associate Engagement and Advocacy
Research, write, edit and publish content for communication vehicles including intranet, town halls, video scripts, emails, presentations and others.
Manage sensitive organizational and transformation initiatives in collaboration with the business president and leadership team.
Work at both the strategic and tactical levels to develop and advance communication materials and content; deliver across internal platforms, channels and geographies.
Support business and cultural integration efforts for mergers, acquisitions and divestitures, in partnership with the Corporate Communication team.
Support communication and engagement in Inclusion & Diversity initiatives and events in alignment and partnership with RxAuto HR.
Serve as liaison between the business and Corporate Communication team to ensure alignment, sharing of best practices and appropriate inclusion of business content within companywide and segment communications.
Establish mechanisms for monitoring and measuring the value, impact and outcome of communication and organizational change initiatives, and proactively adjust approach as needed based on metrics.
Requirements
Bachelor’s degree
7+ years professional communications in a corporate environment with experience working on transformation initiatives – communicating change and bringing people along a change journey.
Must be a strong editor and proofreader, with strong attention to detail.
Experience in internal and organizational communications, and change management and transformation.
Experience in external communications/public relations.
Experience in social media, web and other digital communication technologies and tools.
Preferred Qualifications
Expertise in AP Style writing highly preferred
Experience in the health care industry
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Why Join Us?
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
