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We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description
About the role:
Reporting to the Associate Director, Upstream Marketing, this individual will play an important role in supporting the development of marketing collateral, launch readiness activities, competitive intelligence, and various strategic initiatives across the Vial & Central Solutions portfolio. This position will partner closely with the Product Managers, Downstream Marketing, Commercial Operations, Regulatory, Medical, Legal, and cross-functional teams to help drive timely execution of strategic marketing initiatives.
Key Responsibilities:
Marketing Content & Commercialization Support
Support development and maintenance of marketing collateral, sales tools, customer-facing materials, and launch packets across the Vial and Central Solutions portfolio.
Assist with coordinating launch readiness activities and creation of launch packets for new product introductions & portfolio updates.
Partner with Product Managers to support commercialization planning & launch execution activities.
Ad Prom Process Ownership
Manage marketing content review and approval workflows through VeevaVault, routing through legal, medical, & regulatory review processes.
Track approvals, revisions & project timelines to ensure timely completion of marketing deliverables. Maintain appropriate documentation & support compliance with Ad Prom policies and promotional review requirements, including claims traceability matrix across Vial & Central Solutions product lines.
Collaborate with stakeholders to resolve feedback and facilitate efficient content approvals.
Market Research & Competitive Intelligence
Monitor industry trends, customer needs & emerging technologies, synthesizing findings into actionable summaries for Vial & Central Solutions upstream marketing team.
Conduct competitive landscape assessments to support portfolio planning, commercialization activities, and strategic initiatives & maintain up-to-date competitive intelligence resources & tools.
Support development and maintenance of competitive intelligence resources and market landscape assessments.
Assist with gathering and synthesizing Voice of Customer (VOC) insights from customer interactions, conferences, and market research activities.
Help maintain competitive intelligence resources and reporting tools.
Project Coordination & Cross-Functional Support
Support strategic initiatives across the Vial and Central Solutions portfolios, including business reviews, presentations, internal communications, customer engagement activities, conferences, and special projects.
Coordinate project deliverables, timelines, and stakeholder communication across multiple cross-functional teams, helping ensure on-time execution of key marketing initiatives.
Partner closely with Product Managers, Downstream Marketing, Sales, Regulatory, Medical Affairs, Legal, Quality, and other stakeholders to support business objectives and drive effective collaboration.
About you:
You are a master's student who is seeking exposure to product marketing, commercialization, market analysis, and healthcare technology innovation within a fast-paced, collaborative environment.
Required Education and Experience:
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Why Join Us?
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
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Primary Work Location
USA NC - Durham - Roche Drive
Additional Locations
Work Shift
4 office days / week – Based on location and role requirements.
A little flex time – Based on role requirements.
Company employees:
Office Locations
