Demand Generation Lead

About 9fin

The world's largest asset class, debt, operates with the worst data.

Technology has revolutionized equity markets with electronic trading, quant algos and instantaneous news. However, in debt capital markets, the picture is completely different. It still behaves like it’s in the 1980s; trillions of dollars of trades are placed over the phone, news is slow, and corporate credit information is imperfect and scattered.

Our mission is to change this.

9fin's proprietary technology delivers fast and comprehensive financial, credit, legal & ESG analysis. Our clients are able to make faster, more informed decisions, win more business and most importantly, save time.

Our fast growing list of clients include 9 of the top 10 Investment Banks, leading Asset Managers, Hedge Funds and Law Firms.

The Role

As the US Demand Generation Lead, you will be responsible for the strategy, execution, and optimization of demand generation campaigns across the US market. You will develop, launch, and manage integrated campaigns to generate leads, drive awareness, and convert prospects into qualified opportunities. Working closely with the marketing, sales, and product teams, you’ll ensure that our campaigns are targeted, data-driven, and aligned with 9fin’s business objectives.

Responsibilities

Every day is different, but here’s an example of the kind of things you’ll work on:

• Develop and create multi-faceted demand generation activities from ideation to execution for the US market, focused on driving high-quality leads, building pipeline, and accelerating sales.

• Design and implement integrated marketing campaigns across channels (email, paid media, social media, webinars, content syndication, events, tradeshows, publications) to engage leads and align with 9fin’s goals.

• Build and manage lead nurturing programs, including automated email campaigns and workflows, to drive engagement and optimize conversions at each funnel stage.

• Collaborate closely with the sales team to ensure high lead quality and seamless handoffs, and work with product marketing to align campaign messaging with product positioning and value propositions.

• Measure, analyze, and report on campaign performance using key metrics, refining strategies based on data to optimize future campaigns.

• Manage campaign budgets, ensuring optimal resource allocation, reporting on spend, ROI, and identifying opportunities for cost optimization.

• Partner with the content team to create compelling messaging, assets, and offers (eBooks, case studies, whitepapers, ROI guides, etc.) that align with campaign goals and resonate with the target audience.

• Oversee relationships with external agencies, vendors, and partners to ensure smooth campaign execution and achieve desired outcomes.

About You

This role will be a great fit if you:

• 5+ years of experience in demand generation, digital marketing, or campaign management, preferably within a B2B SaaS or fintech space.

• Strong experience designing and executing integrated campaigns across multiple channels (email, paid media, social media, content marketing, etc.).

• Proven track record of driving lead generation, pipeline growth, and revenue through data-driven campaigns.

• Expertise in HubSpot and Salesforce.

• Strong analytical skills, with the ability to track, measure, and report on campaign performance and ROI.

• Experience working closely with sales teams to ensure effective lead qualification and nurturing.

• Excellent project management skills with the ability to juggle multiple campaigns and deadlines simultaneously.

• Excellent written and verbal communication skills, with the ability to craft compelling messaging and content for target audiences.

• Ability to work collaboratively across teams and manage relationships with internal stakeholders and external vendors.

• A passion for demand generation, marketing innovation, and continuous learning.

Our benefits

We’re a scaling start up and we enjoy sharing our success, when the company succeeds, we always reinvest that in our people. We also offer huge amounts of responsibility, an abundance of opportunity for growth and a platform to truly excel.

• We’re a scaling start up and we enjoy sharing our success, when the company succeeds, we always reinvest that in our people. We also offer huge amounts of responsibility, an abundance of opportunity for growth and a platform to truly excel.

  Finance & Insurance

  • Salary: $120,000 + Equity options

  • 401(k) (9fin pay 3%, employee contributions are uncapped)

  • Private Health Insurance, with Dental and Vision

  • Paid sick leave

  • Disability Insurance (New York)

  • Commuter Benefit

  Time off

  • 25 vacation days per year

  • Local public holidays (with the ability to exchange them for alternative days)

  • Hybrid working model

  • Work abroad for up to 3 months a year

  • 1 month paid sabbatical after 5 years of service

  • Enhanced parental leave & flexible working arrangements available

  Training & Culture

  • Professional learning and development budget

  • Quarterly team socials

  • Summer and Winter company-wide social events

A note from the hiring manager

“At 9fin, we’re on a mission to transform the debt markets with our game-changing technology, and we’re looking for a Demand Generation Lead to help us make that happen in the US. If you’re someone who loves creating impactful, data-driven campaigns, generating high-quality leads, and working with a smart, collaborative team, we’d love to have you on board. You’ll play a key role in shaping our marketing efforts, driving growth, and working closely with sales and product teams to bring in the best leads. If you’re all about results, optimization, and making things happen, this is the perfect role for you!"

-Madeline Thomas, Marketing Director, 9fin

9fin is an equal opportunities employer

At 9fin we are dedicated to building and promoting a fair and inclusive workplace where everyone can reach their full potential and truly belong. We recognize that building diverse teams enables a more creative and productive environment. If you’re excited about this role but your experience doesn’t perfectly align with the job description, we encourage you to apply anyway. You might just be who we’re looking for — either for this role, or perhaps another.