Digital Marketing Executive (Brighton/Hybrid)

We are looking for a passionate digital marketer to join 15below in its mission to help the world’s top airlines keep their passengers informed and empowered at every stage of their journey. We work with 60+ of the world’s best known travel brands like British Airways, Ryanair, Etihad, and JetBlue, some of which have been with us for more than 20 years.

Established in 2000, we have grown to become the travel industry’s market-leader in passenger communications, providing automated solutions including disruption notifications, automated check-in, and mobile boarding passes. Whilst you may not have heard of 15below directly, chances are you’ll have received a communication via our platform on your travels.

We are looking for someone who is keen to expand on their digital marketing skills as part of a successful and growing team. Digital has rapidly become the main focus of our marketing strategy and we need someone to work with the Digital Marketing Manager to help us achieve our ambitious lead-generation objectives. We have big plans to continue investing in this area, using channels including e-mail marketing, paid social media and SEO, and across the 15below website and our digital content platform Foleon. You’ll need to have some experience of Digital Marketing, so that you’re able to quickly get to grips with the work that we do, whilst being eager to learn and expand your skills in areas that are new to you. You'll also need to remain motivated working with a low-volume, high-value business model. If this sounds like you, then read on...

Our culture:

Our culture is at the heart of what we do every day, and travel is part of that too, that’s why we’re proud to live by our values.

Flying high: yet still climbing
We know our stuff and are happy to share our knowledge and expertise. We pride ourselves on being at the top of our game and strive to keep learning.

People are our passport to success: they're at the heart of everything we do
We develop strong relationships built on trust and respect, and always do the right thing by each other and our customers.

Accelerating forward: embracing change, challenge and growth
Whether it's for ourselves, our colleagues or our customers, we are always looking for ways to improve and to grow. We're not afraid to challenge the status quo and drive change with enthusiasm.

All inclusive: we're a strong, collaborative community
We share the same vision; to make 15below the best it can be. We pull together to make it a reality, look out for each other along the way and make sure everyone's voice is heard.

Enjoy the journey: bringing fun and positivity to everything we do
We're proud and passionate to be part of the 15below family, and never take ourselves too seriously. Having fun is really important to us.

The role:

As Digital Marketing Executive, you’ll assist in the development and execution of digital marketing strategies to achieve organisational goals, including:

• Website / Content platform
  • Collaborate with internal teams on engaging, search optimised content across digital channels.
  • Use Drupal Content Management System (CMS) to keep the website up to date with fresh content, including landing pages and blog posts.
  • Use analysis tools such as Google Analytics, HotJar and Leadfeeder to maintain an understanding of how the website is being used to optimise the user journey.
  • Build digital content assets, including eGuides, ABM playbooks, monthly newsletters etc in our digital content platform, Foleon.

• SEO - research and help implement SEO recommendations:
  • Assist in implementing SEO techniques to enhance organic search rankings and increase website traffic, using activities such as:
    • Competitor analysis
    • Technical, on-page and off-page SEO best practice
    • Ongoing keyword discovery, expansion and optimisation.
    • Work with copywriters to drive SEO in content design and creation.
    • Recommend changes to website structure, content, linking and other factors to improve SEO position.

• Use SEO tools including Semrush to monitor performance of 15below and cmpetitor websites, making suggestions where appropriate.
• CRO – continuously improve the customer journey and onsite conversion:
  • Support in implementing conversion rate optimisation (CRO) strategies to improve lead generation and customer acquisition across all conversion points in the digital marketing funnel.
  • Monitor and analyse campaign performance using analytics such as Google Analytics, and help produce regular reports that enable continuous improvement.
• E-mail – maintain and optimise our highest performing channel:
  • Help to design and send direct and automated e-mail marketing campaigns using our E-mail marketing platform, DotDigital.
  • Maintain the E-mail marketing database, ensuring compliance with GDPR.
  • Generate ideas to expand the E-mail database with relevant contacts.
• Social media
  • Create 'always on' and campaign-led content for 15below's social media channels (LinkedIn, Facebook and Twitter).
  • Analyse results to ensure continuous optimisation of the channel.
  • Support in the creation of paid social media activity, as part of wider marketing campaigns. This includes the creation an optimisation of ad copy, media and targeting.
  • Ensure paid social activity remains within budget.
• General
  • Coordinate with external agencies and partners to ensure successful development and execution of digital marketing initiatives.
  • Assist in the creation of copy and media assets for use across digital channels.
  • Support in conducting market research and competitor analysis to identify opportunities, trends, and best practices in the digital marketing landscape.
  • Stay updated with industry developments and emerging digital marketing trends, and provide recommendations for improvement.
  • Assist in managing digital marketing budgets, ensuring cost-effective allocation of resources.
  • Support with other marketing duties as required, including event planning, webinars, content creation and marketing communications.

Requirements

The kind of person you are:

• Experience in digital marketing with a sound knowledge of digital marketing concepts, channels, and best practices
• Strong analytical, problem-solving, and project management skills
• Excellent written and verbal communication abilities
• Experience of using a CMS to update website content. Experience using Drupal is preferable, but not essential
• Strong analytical skills with the ability to provide performance evaluations of digital marketing channels and campaigns

Skills to impress:

• Familiarity with digital advertising platforms, such as LinkedIn Ads, Google Ads and Facebook Ads Manager
• Experience using Digital Marketing analysis tools including HotJar, Leadfeeder and Semrush
• Experience of using A/B testing to improve website and digital marketing performance
• The ability to use tools including Photoshop, Canva etc. to create and manipulate static media
• Video editing experience
• Familiarity with Salesforce

Benefits

Work is a big part of life, so it has to be motivating and enjoyable. This job is about empowering you to do the work you do best and be part of a fantastic team. We also offer many perks including:

• 25 days annual holiday (increasing with service)
• Flexible public holidays
• Family friendly policies
• Flexible working
• Core working hours of 10am to 4pm
• Work from anywhere scheme
• Private Medical Insurance
• Life assurance
• 5% employer contribution pension scheme
• Perkbox retail freebies and discounts
• £1,600 IT budget
• Friday ‘wind downs’ and company social events
• Flexible benefits (tech/mobile/holiday/bike schemes and season ticket loans)

Wellbeing is very important to us and so we have a brilliant and holistic programme in place to support with everyone's home and work life. We’ve got lots of fantastic resources, practical guidance, and engaging sessions to help with mental, physical, and financial wellbeing. This includes regular and fun activities such as mindfulness and desk yoga as well as schemes to look after your health with eyecare vouchers and annual flu jabs.

Further information

Location: Brighton/Hybrid (applicants must be living in the UK)

Hours: 37.5 per week, flexitime

Reports to: Digital Marketing Manager

We are committed to equality of opportunity for all, and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.