Specialist-Digital Marketing

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Performance Marketing India Role, Total Wireless, Visible, Verizon Prepaid, Simple Mobile

About the Role

We are seeking a highly motivated and detail-oriented Performance Marketing employee to join our team. This individual will play a key role in supporting our performance marketing initiatives related to Total Wireless, Visible, Verizon Prepaid, and Simple Mobile by collaborating with cross-functional teams and agencies to drive customer growth. The ideal candidate will be adept at managing multiple projects, learning new systems, and communicating initiatives effectively.

What You’ll Be Doing:

Campaign Management and Communication Support:

• Ensuring teams are aligned on campaign timing and messaging by upholding a performance marketing specific promotional calendar and communicating promotional changes including flight and disclaimer changes to impacted teams.

• Informing team on promotional details including screenshots or flowcharts of how the promotional will work in different environments (direct site, exclusive stores, retail.)

• Reviewing new initiative decks from CRO, IMC, OMS, PMO or other internal partners to create a Performance Marketing Group (PMG) Key Initiatives Deck for internal team use which should outline big rock initiatives and track how each PMG group will support.

• Gathering cumulative team questions on promos and initiatives and work with key stakeholders to clarify details and dates. Raise any red flags to the team as needed.

• Providing a comprehensive overview of ongoing PMG campaigns with corresponding creative assets by maintaining performance marketing quarterly in-market decks.

• Sharing weekly and ad-hoc recaps via slack or email announcing campaign launches, performance results, and any important initiative updates.

• Leading special projects on an ad hoc basis and as workload allows.

• Assisting with invoice reconciliation as needed.

Quality Assurance & Implementation Support:

• Reviewing all creative across PMG channels to ensure content is accurate (ie. promo/qualification details, valid dates), content is compliant (ie. brand and messaging guidelines, disclaimers) and landing pages are optimal (content on landing page matches creative, links are UTM or CPM tagged, count as quality visit.)

• Reviewing all item setup content provided by eTail leads and agencies for quality assurance and own implementation of item setup across key retailers like Walmart, Amazon, Target, Best Buy, eBay, Kroger, Meijer and others by access retailer platforms and uploading item content (images, titles, descriptions, etc.) Troubleshoot errors as needed.

• Reviewing all service plan setup content provided by channel leads and agencies for quality assurance and own implementation of service plan setups with aggregators (ie. Incomm, BlackHawk) including sharing setup forms and images, reviewing and approving email templates, and reviewing live content.

• Implementing enhanced content on product detail pages via Syndigo, Amazon A+, eBay Crazylister and other tools across retailers.

• Maintaining retailer specific content log to coordinate removal of promotional, content, and/or compliance changes in a timely manner.

• Performing legal and compliance audits of all channels as needed and elevate impacted areas to channel leads.

• Submitting requests for channel support via internal tools like Asana and Jira, and external tools like agency briefing systems and retailer item setup platforms.

What we’re looking for...

You’ll need to have

• Bachelor’s degree or four or more years of work experience.

• Four or more years of relevant work experience.

• Experience in marketing or project management with knowledge of performance marketing channels like ac.

• Analytical thinker with knowledge of digital analytics, campaign tracking, and ROI metrics.

• Basic knowledge of Google Analytics and HTML.

• Basic Google Suite knowledge.

• Capability to effectively manage agency and internal stakeholder relationships.

• Ability to collaborate in a fast-paced entrepreneurial environment.

• Capacity to manage multiple projects with ongoing and overlapping deadlines.

• Skill in collecting, incorporating, and prioritizing feedback from multiple stakeholders while driving toward strategic objectives.

• Strong organizational skills and ability to prioritize tasks effectively in a dynamic environment.

• Proficient in Microsoft Office (particularly Excel, Word, PowerPoint).

• Aptitude for quickly learning new software and processes (experience with e-commerce platforms is valued).

• Experience working in retailer platforms is a plus (Walmart Supplier One, Best Buy Partner Database Management (PDM), Target Partners Online (POL), Amazon Advertising A+ Content, eBay Crazylister)

Even better if you have one or more of the following:

• Master degree or related field.

• Fluent in English (Verbal & Written).

• Ability to coordinate efforts with cross-functional teams to align messaging and deliver a cohesive customer experience.

• Strong attention to detail and ability to proof and QA all creative to ensure codes and links function correctly.

• Ability to adapt quickly to stay competitive within the ever-changing wireless industry.

• Proactive and self-started.

• Presentation & Problem-Solving skills

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

Where you’ll be working

In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager.

Scheduled Weekly Hours

40

Equal Employment Opportunity

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to race, gender, disability or any other legally protected characteristics.