Senior Product Marketing Manager

Job Description

When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.

What you’ll be doing...

You will join a team of highly skilled marketers to drive innovation and build holistic marketing strategies for device protection products.

You will be responsible for identifying opportunities, developing marketing plans, and overseeing end-to-end program management of initiatives in multiple channels to achieve revenue growth within the consumer organization.

Successful candidates will have a forward-thinking mindset coupled with strategic vision and analyze market opportunities/ industry trends, perform data analytics and apply research to develop and implement marketing strategies to drive customer growth leading to measurable product revenue growth for our suite of products.

In this role, you work cross functionally with the product development team as well as other teams such as digital ops, customer experience, lifecycle and base communication, integrated marketing, go-to-market, legal, learning and development and field operations.

Responsibilities:

• Develop clear marketing strategies and robust strategic marketing plans for our portfolio of device protection products. Manage a cohesive marketing strategy and implementation at multiple channels with digital, retail and local tactics to optimize ROI.

• Curate compelling strategies for cross-functional activities that target specific high opportunity audiences to drive Verizon product revenue growth.

• Understand the rapidly changing competitive marketplace and how people use our products and services and develop quick action plans to address the macro changes.

• Understand the user experience/flows for omni and new channels, develop enhancements for device protection products, create a roadmap based on overarching protection strategies and collaborate with stakeholders for robust and timely implementation.

• Partner with stakeholders to implement and maintain marketing initiatives to differentiate Verizon from our competition, and drive product revenue goals.

• Collaborate with teams such as CX, design, merchandising, digital and retail operations to deliver requirements and implement initiatives.

• Collaborate with integrated marketing/go to market and learning and development teams on all aspects of training, launch elements, and internal, external and field communications.

• Analyze program performance and leverage key data and customer insights to optimize existing programs and drive new strategies for revenue growth.

• Understand the business case for new products and how they impact Verizon, as well as supporting the operational impacts of our execution strategies and outputs.

• Manage product KPI reporting and develop readouts/presentations which highlight key trends / results, upcoming initiative impact, and actions plans.

What we’re looking for...

You find technology exciting and you are curious about what people need and want. You enjoy digging through data for insight into opportunities for how we can help our consumers in new and better ways. You want to power and empower how people live, work and play. You follow through to ensure consistency and clarity on all our initiatives and go-to-market efforts.

You have a product marketing and product performance management background. You have a passion for driving customer behavior through creativity, collaboration and rapid execution. You have a pursuit of innovative and effective ways to tell our product story to our customers.

You’ll need to have:

• Bachelor’s degree in Marketing, Business Management, or Finance/Accounting/Analytics, or related experience.

• Six or more years of relevant work experience.

• Experience with spreadsheets/digital office tools to analyze/modify data and effectively prepare presentations.

Even better if you have one or more of the following:

• Master’s degree – more impressive if you have an MBA.

• Experience writing marketing requirements and briefs.

• Experience in cross-functional management and operating in a multi-stakeholder environment, managing multiple projects and priorities at once.

• Analytical and problem-solving skills.

• Ability to use creative thinking in a fast paced, results-driven environment.

• Financial Acumen.

• Digital experience and an understanding of trends and key business drivers.

• Strong verbal and written communication skills.
  

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

Where you’ll be working

In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.

Scheduled Weekly Hours

40

Equal Employment Opportunity

We’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

If you are hired into a California, Colorado, Connecticut, Hawaii, Maryland, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $120,000.00 and $243,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.