Programmatic Supply and Data - Senior Manager

Job Description

When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.

What you’ll be doing...

When you join Verizon's Digital Marketing Center of Excellence, you will be responsible for leading programmatic and paid social data and supply strategy, execution and optimization to achieve brand and business objectives. You will structure, build and execute the developed supply strategy across Verizon Consumer Group. With your expert knowledge of the tech landscape and the evolution of programmatic buying, you will keep internal leadership, media and ad teams educated on emerging technologies. You will engage and influence stakeholders across the organization with respect to programmatic supply while managing and developing the in-house approach.

Responsibilities Include:

• Developing and executing bold, innovative supply strategies for Verizon’s approach to programmatic and paid social buying.

• Partnering closely with other media leaders (Consumer, Brand, Business, Search, Social, and Analytics) to support the execution.

• Supporting efforts across partner units within Verizon (Operations, Experience, Technology, CRM) to create improved digital experiences across all touchpoints.

• Educating internal teams on the evolution of programmatic and inventory strategy, what’s leading in the marketplace and what tech can be utilized.

• Collaborating on programmatic partnerships and inventory access.

What we’re looking for...

You'll need to have:

• Bachelor’s degree or four or more years of work experience.

• Six or more years of relevant work experience.

• Marketer/agency/consultative services experience in programmatic media strategy and investment.

• Experience with analysis and reporting.

• Experience and fluency in data-driven targeting and reach strategy.

• Experience managing projects involving multiple stakeholders.

Even better if you have one or more of the following:

• Eight or more years of relevant work experience.

• Experience leading a team in a managerial capacity.

• Knowledge of advertising channels across TV, audio, OOH, Display (desktop, mobile), Digital Video, Social Media, various buying methodologies (CPM, CPC, CPA), etc.

• Ability to manage all self-serve programmatic and social channels (display, video, social, dOOH, audio, native) and launch new channels.

• Experience with primary buying platforms & formats (Google, Amazon AAP, VMG, Facebook/Instagram, Snap, Twitter, Pinterest).

• Experience with leading data-driven media technology (Liveramp, Adobe AAM, Epsilon, Acxiom).

• Knowledge of Ad verification and brand safety tools (IAS, DoubleVerify, Moat).

• Ability to maintain accurate financial records.

• Ability to analyze data, optimize and ensure campaign goals are being fully met.

• Experience with management of programmatic budgets of at least fifty million dollars.

• Programmatic leadership experience within Agency Trade Desks, Management Consultancies or brands with in-house programmatic capabilities.

• Knowledge of the evolution of programmatic media; how video, social, display, native, branded content became purchasable programmatically.

• Experience making recommendations regarding tech adoption, based on thorough awareness of the current and emerging programmatic tech landscape.

• Experience building and executing programmatic buying strategy.

• Experience with management of agency relationships and resources, and ability to influence across divisions, departments and teams.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

Where you’ll be working

In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.

Scheduled Weekly Hours

40

Equal Employment Opportunity

We’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

If you are hired into a California, Colorado, Connecticut, Hawaii, Maryland, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $115,000.00 and $213,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.