Product Marketing Senior Manager

Job Description

When you join Verizon

Verizon is one of the world’s leading providers of technology and communications services, transforming the way we connect around the world. We’re a human network that reaches across the globe and works behind the scenes. We anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together—lifting up our communities and striving to make an impact to move the world forward. If you’re fueled by purpose, and powered by persistence, explore a career with us. Here, you’ll discover the rigor it takes to make a difference and the fulfillment that comes with living the #NetworkLife.

What you’ll be doing...

Product Marketing Senior Manager - will be a member of the CAR team managing the Fios base.

In this role, you will proactively identify opportunities to drive customer base through retention strategies while maintaining healthy revenue, formulating ideas and carry them through execution and beyond to retrospective, post-offer analysis, and ensuring a positive customer experience.

Responsibilities include:

• Analyzing performance across a variety of metrics, i.e. KPIs, LNP, Segmentation, Propensity, etc. to uncover new opportunities for growth and revenue from the Verizon base.

• Harnessing the power of our Big Data to identify the best ways to target consumers. Use broad industry perspective to interpret competitive information, draw intelligent conclusions, provide assessments at the strategic and tactical level, and formulate promo recommendations on proactive and/or reactive actions.

• Leveraging data to formulate a perspective and develop an integrated marketing strategy to lead churn mitigation programs, product lifecycle programs and/or upgrade programs based on the current business environment.

• Working cross functionally with stakeholders in Sales, Operations, Marketing, IT, Operations, Finance to build and complete business cases and well as operational plans; Present strategy to key VPs and directors within the organization and align resources and cross functional support to execute on the plan of record; integrate roadmap into the communication plan to show how each initiative is aligned to the business revenue targets and your critical area of focus.

• Understanding the consumer behavior within the home mobile industry and how competitive actions influence the marketing landscape and our ability to meet our objectives from a growth & retention perspective.

• Demonstrating creativity, outside the box thinking, and ability to solve business problems with limited directions (resourceful to get information from various sources, present key findings to leadership and provide holistic recommendations).

• Utilizing experience and business knowledge to develop annual marketing plans as well as guide strategy & execution of key marketing programs.

• Understanding and leveraging knowledge of Verizon Database infrastructure, propensity models and ability to translate into campaign level initiatives for customer actions.

• Working within CRM systems & tools to design and implement marketing programs for both inbound and outbound campaigns; Have a working knowledge of CRM processes from marketing and customer experience perspective.

What we’re looking for...

The promise of Big Data is enormous and you are fascinated by the possibilities. You are a visionary but you also know what makes business sense and how to get it done. A successful new product can literally redefine the course of a business and this knowledge encourages you. You motivate others to do their best work. When making decisions, you expertly balance the needs of all parties.

You’ll need to have:

• Bachelor’s degree or four or more years of work experience.

• Six or more years of relevant work experience.

• Digital advertising experience including online and mobile platforms.

• Experience leveraging data to formulate and develop an integrated marketing strategy.

• Product management experience.

• Experience creating presentations using tools such as Google Slides.

Even better if you have one or more of the following:

• Master’s degree in Business, Finance, Operations Research or Engineering Management.

• Knowledge of real-time bidding (RTB) platforms plus online and mobile ecosystems, like DSPs, ad exchanges, ad networks, SSPs, SEM, and other components.

• Familiarity with big-data systems and machine learning.

• Agile development experience.

• Managed relationships with advertisers.

• Demonstrated strategic thinking, problem solving, and interpersonal skills.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

Where you’ll be working

In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.

Scheduled Weekly Hours

40

Equal Employment Opportunity

We’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

If you are hired into a California, Colorado, Connecticut, Hawaii, Maryland, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $130,000.00 and $241,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.