Product Marketing-Associate Director

Job Description

When you join Verizon

Verizon is one of the world’s leading providers of technology and communications services, transforming the way we connect around the world. We’re a human network that reaches across the globe and works behind the scenes. We anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together—lifting up our communities and striving to make an impact to move the world forward. If you’re fueled by purpose, and powered by persistence, explore a career with us. Here, you’ll discover the rigor it takes to make a difference and the fulfillment that comes with living the #NetworkLife.

At our core, we are dedicated to enriching lives by bridging the gap between individuals and premium wireless experiences that not only meet but exceed expectations in value and quality. We believe that everyone deserves access to seamless, reliable, and affordable wireless solutions that enhance their day-to-day lives, connecting them to what matters most. By joining our team, you'll play a pivotal role in this mission, working towards delivering innovative, customer-focused solutions that open up a world of possibilities. We're not just in the business of technology; we're in the business of connecting people, empowering them to explore, share, and engage with the world around them in ways they never thought possible.

Building on our commitment to connect people with quality experiences that offer the best value in wireless, let's delve deeper into how we strategically position our diverse portfolio to cater to a broad spectrum of needs and preferences. Our portfolio, comprising 11 distinct brands, is meticulously organized into five families, each designed to address specific market segments and distribution channels to maximize reach and impact.

• Total Wireless & Total Wireless: At the forefront, we have Total by Verizon and Total Wireless, our flagship brands available at Verizon exclusive and/or national/retail stores. Total Wireless continues to maintain a robust and loyal consumer base, while Total Wireless is on a rapid ascent, capturing the hearts of more customers with best superior value prop and Promos

• Straight Talk, TracFone, and Walmart Family Mobile: Straight Talk, Tracfone, and Walmart Family Mobile stand as giants in our brand portfolio, boasting significant presence in Walmart. Their extensive reach and solidified position in the market underscore our commitment to accessible, high-quality wireless solutions across diverse retail environments.

• Visible: Visible, as a standalone brand family, caters to the digitally-savvy, single-line customers who prefer streamlined, online-first interactions. This brand is a testament to our adaptability, embracing the digital evolution of customer engagement.

• Simple Mobile: Carving out a niche of its own, Simple Mobile shines as the premier choice among authorized resellers. Its consistent recognition as the most carried brand in Wave7 Research’s prepaid dealer survey for 36 consecutive quarters speaks volumes about its popularity and reliability.

• SafeLink: SafeLink remains dedicated to serving customers through government subsidies. With a strategic pivot towards Lifeline in the absence of ACP, SafeLink continues to fulfill its mission of providing essential communication services to those in need.

What You’ll Be Doing...

• Owning the Total Wireless Brand Roadmap, including New Value Propositions, Products and Promotions and drives strategic alignment across all functions (VVO Leadership, Finance, Distribution, Marketing, Legal, GTS, Operations) to what is needed to execute through the organization.

• Being responsible for the Design Target for Total Wireless, using conceptual thinking to understand and unearth relevant pain points and insights that will drive growth for the business.

• Defining and gaining Verizon Value Organization (VVO) leadership alignment to Brand Strategies designed for growth of the Total Wireless business while also driving customer retention and churn improvements for the brand.

• Owning the Total Wireless Brand Roadmap, including New Value Propositions, Products and Promotions and drives strategic alignment across all functions (VVO Leadership, Finance, Distribution, Marketing, Legal, GTS, Operations) to what is needed to execute through the organization.

• Leading the VVO multifunctional teams (Finance, Distribution, Marketing, Legal, GTS, Operations) to the alignment and adherence of defined strategies.

• Developing, modifying, and leading all VVO functions (Finance, Distribution, Marketing, Legal, GTS, Operations) towards the execution of brand initiatives and programs that win versus competition.

• Defining and gaining VVO leadership alignment to the overall value proposition, pricing and promotion strategies for the Total Wireless brand.

• Leading the Total Wireless Brand team to define programs and tactics that bring the Brand strategy to life for consumers across all channels.

• Leading the Total Wireless Brand team in the definition of business assumptions and business rules for all proposed value propositions, pricing and promotions that are aligned to the brand's overall Strategy.

• Leading the Total Wireless Brand team building on Business Cases and Business Rules for proposed initiatives and programs.

• Leading the Total Wireless Brand team towards the alignment and approval of proposed business cases.

Join the team that connects people with quality experiences that give them the best value in wireless.

Where you’ll be working…

In this role, you'll have a defined work location that includes work from home and assigned office days (in-office days are Tuesday, Wednesday, and Thursday).

What we’re looking for...

You’ll need to have:

• Bachelor's degree or four or more years of work experience.

• Six or more years of relevant work experience.

• Proficiency in MS Office.

Even better if you have one or more of the following:

• MBA.

• Understanding of Verizon processes and systems.

• Experience in telecommunications or CPG.

• Strong project management skills, multi-tasking is vital to success.

• Experience managing and influencing client relationships at the senior executive level. Ability to present and interact with all levels of management.

• Impeccable managerial skills and excellent communication skills and executive presence.

• Presented findings and insights targeted to what that audience cares about (up to the executive level). The ability to influence without direct authority.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

Where you’ll be working

In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.

Scheduled Weekly Hours

40

Equal Employment Opportunity

We’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.