Market Research & Insights-Senior Manager

Job Description

When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.

Job/Org Summary:
At our core, we are dedicated to enriching lives by bridging the gap between individuals and premium wireless experiences that not only meet but exceed expectations in value and quality. We believe that everyone deserves access to seamless, reliable, and affordable wireless solutions that enhance their day-to-day lives, connecting them to what matters most. By joining our team, you’ll play a pivotal role in this mission, working towards delivering innovative, customer-focused solutions that open up a world of possibilities. We’re not just in the business of technology; we’re in the business of connecting people, empowering them to explore, share, and engage with the world around them in ways they
never thought possible.
Building on our commitment to connect people with quality experiences that offer the best value in wireless, lets delve deeper into how we strategically position our diverse portfolio to cater to a broad spectrum of needs and preferences. Our portfolio, comprising 11 distinct brands, is meticulously organized into five families, each designed to address specific market segments and distribution channels to maximize reach and impact.

• Total Wireless & Verizon Prepaid: At the forefront, we have Total Wireless and Verizon Prepaid, our flagship brands available at Verizon exclusive and/or national/retail stores. Verizon Prepaid continues to maintain a robust and loyal consumer base, while Total Wireless is on a rapid ascent, capturing the hearts of more customers with its compelling offerings.

• Straight Talk, TracFone, and Walmart Family Mobile: Straight Talk, Tracfone, and Walmart Family Mobile stand as giants in our brand portfolio, boasting significant presence in Walmart. Their extensive reach and solidified position in the market underscore our commitment to accessible, high-quality wireless solutions across diverse retail environments.

• Visible: Visible, as a standalone brand family, caters to the digitally-savvy, single-line customers who prefer streamlined, online-first interactions. This brand is a testament to our adaptability, embracing the digital evolution of customer engagement.

• Simple Mobile: Carving out a niche of its own, Simple Mobile shines as the premier choice among authorized resellers. Its consistent recognition as the most carried brand in Wave7 Research’s prepaid dealer survey for 36 consecutive quarters speaks volumes about its popularity and reliability.

• SafeLink: SafeLink remains dedicated to serving customers through government subsidies. With a strategic pivot towards Lifeline in the absence of ACP, SafeLink continues to fulfill its mission of providing essential communication services to those in need.

Join the team that connects people with quality experiences that give them the best value in wireless.

Key Responsibilities:
Marketing Analytics & Data Enablement:

• Enabling team with Analytical solutions to evaluate marketing effectiveness and identify areas for optimization.

• Measuring key performance indicators (KPIs) such as conversion rates, return on investment (ROI), and customer engagement metrics. Provide insights to refine targeting strategies, messaging, and channel allocation for future campaigns.

• Synthesizing predictive insights to concrete business actions and collaborate with teams across the value organization (Finance / Marketing / Operations / GTS / AI&D etc.) to drive successful business outcomes.

• Leveraging understanding of customer behaviors, strategic thinking, strong financial acumen and cross-functional aptitude to build analytical solutions to make the best informed decisions.

• Contributing to the development of new product launch forecasts by incorporating market research, competitive analysis, and marketing plans.

• Developing and implementing marketing effectiveness frameworks: This includes setting KPIs, establishing targets, and defining measurement methodologies for the value organization.
  Overseeing performance monitoring and reporting: Regularly tracking, analyzing, and communicating progress against established goals to stakeholders.

• Identifying and analyzing performance gaps: Investigating the root causes of underperformance and recommending corrective actions.

• Generating business insights by using various predictive modeling techniques.

• Having Strong Aptitude to learn new technical subjects and emerging technologies and articulate their business implications.

What we’re looking for:

You’ll need to have:

• Bachelor’s degree four or more of work experience.

• Six or more years of relevant work experience.

• Experience managing large complex projects involving multiple work streams and stakeholders.
  Strong storytelling to drive recommendations based on the data analysis and articulate tradeoffs and communication plan to leaders.

• Ability to translate complex ideas and express them in concise, simple to understand ways.

• Proven ability to take initiative, influence others and achieve results.

• Experience gathering, organizing and analyzing large amounts of information.

• Experience presenting ideas and content to a variety of stakeholders at various levels.

• Experience working collaboratively with a variety of stakeholders.

• Advanced research, analytical, and critical thinking skills with the ability to see things not readily apparent to others and to find unique solutions to complex challenges.

• Expert Experience obtaining, interpreting, and implementing customer insights data.

• Ability to present and interact with all levels of management.

• Advanced proficiency in SQL, Python (/R) and data visualization tools (Tableau, Qlik or native Python or otherlibraries like Plotly/Streamlit etc).

• Strong Predictive / Prescriptive modeling experience.

• High proficiency with presentation tools like Google slide and PowerPoint

Even better if you have one or more of the following:

• Masters degree or relate field.

Where you’ll be working

In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager.

Scheduled Weekly Hours

40

Diversity and Inclusion

We’re proud to be an equal opportunity employer. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.