Integrated Marketing Operations Project Manager

Job Description

When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.

Verizon is one of the world’s leading providers of technology and communications services, transforming the way we connect around the world. We’re a human network that reaches across the globe and works behind the scenes. If you’re fueled by purpose, and powered by persistence, explore a career with us.

The Verizon Value Organization is Verizon’s portfolio of prepaid brands: Verizon Prepaid, Visible, Total Wireless, Straight talk, Tracfone and more – serving millions of customers through multiple channels. Our mission in the Value Organization is to build a better connected world through accessible, quality wireless for all.

• Total Wireless & Verizon Prepaid: At the forefront, we have Total Wireless and Verizon Prepaid, our flagship brands available at Verizon-owned stores. Verizon Prepaid continues to maintain a robust and loyal consumer base, while Total Wireless is on a rapid ascent, capturing the hearts of more customers with its compelling offerings.

• Straight Talk, TracFone, and Walmart Family Mobile: Straight Talk, Tracfone, and Walmart Family Mobile stand as giants in our brand portfolio, boasting significant presence in Walmart. Their extensive reach and solidified position in the market underscore our commitment to accessible, high-quality wireless solutions across diverse retail environments.

• Visible: Visible, as a standalone brand family, caters to the digitally-savvy, single-line customers who prefer streamlined, online-first interactions. This brand is a testament to our adaptability, embracing the digital evolution of customer engagement.

• Simple Mobile: Carving out a niche of its own, Simple Mobile shines as the premier choice among authorized resellers. Its consistent recognition as the most carried brand in Wave7 Research’s prepaid dealer survey for 36 consecutive quarters speaks volumes about its popularity and reliability.

• SafeLink: SafeLink remains dedicated to serving customers through government subsidies. With a strategic pivot towards Lifeline in the absence of ACP, SafeLink continues to fulfill its mission of providing essential communication services to those in need.

Join the team that connects people with quality experiences that give them the best value in wireless.

What you’ll be doing:

As an Integrated Marketing Operations Project Consultant, you’ll be responsible for leading the intake funnel and prioritization of support requests by overseeing new projects from conception to assignment, as well as the ongoing evolution of those process capabilities. This role manages marketing campaign intake needs, workflow management of tactics to support high profile, large impact marketing initiatives across all the Value Organization brands, including Visible, Tracfone, Straight Talk, and others. This is a high-profile role that brings measurable value to the success of our business. Additionally, it is a great fit for a self-starter, who enjoys driving marketing impact and operational efficiency through building world-class campaigns, and developing scalable processes.

• Leading Integrated marketing campaigns by developing the strategy and overseeing the execution of product/device, service, and promo marketing campaigns that create awareness, generate leads, and drive conversion across our value portfolio brands.

• Acting as the “front door” into the marketing organization and managing the internal briefing process across the aforementioned launches, and overseeing the end to end tactics for our marketing approach.

• Project managing a variety of incoming requests that require Marketing support, including Integrated Marketing, Creative Execution, Retail & Email Marketing, Digital/.com Marketing, and Media Planning.

• Conducting impact assessments for each incoming request to ensure alignment with strategic business and marketing objectives, and utilizing those assessments to determine next steps

• Providing guidance to requestors that will ensure the information they submit is relevant and actionable

• Work with the Chief Revenue Organization in reviewing intake briefs and ensuring all necessary information and KPIs are captured in order to properly vet projects and kickoff with the marketing organization.

• Developing of a prioritization funnel, to be reevaluated on a weekly basis

• Optimizing speed to market: date submitted, date prioritized and date assigned for work to commence.

• Managing the day-to-day process of launching brand marketing campaigns.

• Developing marketing strategies and tactics that gain the interest of potential members, nurture high-fit prospects into members, and retain those members for the long-term.

• Discovering and creating data centric opportunities that allow us to make more effective and efficient decisions for the ways in which we drive acquisitions through marketing channels.

• Developing leadership materials that clearly communicate prioritization needs and trade-offs, using a variety of tools including Google Slides and Sheets.

What we’re looking for:

• Bachelor’s degree or two or more years of work experience.

• Four or more years of relevant work experience.

Even better if you have one or more of the following:

• Experience in Integrated Marketing Communications, Go To Market, or Project Management in a Marketing or Agency setting.

• Program Management experience, including the development of timelines & dependencies and experience with cross-functional projects

• Are a data focused marketer, with a keen eye for details, and someone who can synthesize and leverage consumer, market, and performance data, to develop remarkable marketing campaigns.

• Project management certification.

• Knowledge of a broad range of marketing communications tactics, and the ability to drive tactical owners to devise marketing support plans.

• Excellent written and verbal communication skills, including the ability to communicate complex concepts in simple, actionable terms.

• Excellent organizational and time management skills.

• Are a highly motivated self-starter with preference to work in a fast-paced, fluid environment.

• Have the ability to evaluate new tools for automation and drive efficiencies.

• Previous experience with project management tools and software such as Asana or Adobe Workfront.

• This person will be required to articulate needs to stakeholders and relay pertinent information to management under tight deadlines.

• The ability to identify when certain situations need to be escalated and manage escalated situations

• Are a true leader, with the ability to make recommendations on best practices, implement new ways of working, and partner with large cross-functional teams.

• Experience standing up new project management systems & software.

• Experience in Telecommunications or Retail Industry.

• Understanding of campaign methodologies and a successful track record of measuring and delivering on performance targets.

• Excellent presentation-building skills.

Where you’ll be working

In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.

Scheduled Weekly Hours

40

Equal Employment Opportunity

We’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

If you are hired into a California, Colorado, Connecticut, Hawaii, Maryland, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $82,000.00 and $152,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.