Digital Media Strategist Programmatic

Job Description

When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.

What you’ll be doing...

As a Programmatic Strategist within Verizon’s in-house digital media center of excellence, you will be responsible for programmatic media strategy, execution and optimization across all inventory types to achieve brand and business objectives. You will oversee media planning on programmatic platforms across select units within Verizon Consumer Group. With your knowledge of the tech landscape and the evolution of programmatic buying, you will keep internal leadership, media and ad teams educated on emerging technologies.

Responsibilities include:

• Developing and executing bold, innovative strategies and campaigns in conjunction with Verizon’s marketing team.

• Partnering with Yahoo and other partners on driving the product roadmaps and expanding programmatic capabilities into the broader marketplace.

• Partnering closely with other media leaders (Brand, Business, Search, Social, and Analytics) to support the activations.

• Supporting efforts across partner units within Verizon (Operations, Experience, Technology, and CRM) to create improved digital experiences across all touchpoints.

• Keeping internal teams educated on the evolution of programmatic technology, what’s leading in the marketplace and what tech can be utilized.

What we’re looking for...

You'll need to have:

• Bachelor’s degree or four or more years of work experience.

• Four or more years of relevant work experience.

• Marketer/agency/consultative services experience in programmatic media strategy & investment.

• Experience managing all self-serve programmatic channels (display, video, social, dOOH, audio, native).

• Experience with primary buying platforms & formats (Yahoo, Google, Amazon, Trade Desk).

Even better if you have:

• A degree in marketing or related field.

• Relevant work experience in programmatic media.

• Ability to manage projects across multiple stakeholders, and influence across divisions, departments, and teams.

• Experience in data-driven targeting and reach strategy.

• Programmatic buying experience within Agency Trade Desks, Management Consultancies, or brands with in-house programmatic capabilities.

• Knowledge of advertising channels across TV, audio, OOH, Display (desktop, mobile), Digital Video, Social Media, various buying methodologies (CPM, CPC, CPA), etc.

• Knowledge of the evolution of programmatic media; how video, social, display, native, branded content became purchasable programmatically.

• Experience making recommendations regarding tech adoption, based on thorough awareness of the current and emerging programmatic tech landscape.

• Experience building and executing programmatic buying strategy.

• Experience in applying data to get the most out of programmatic buys.

• Experience in leading data-driven media technology (Liveramp, Adobe AAM, Epsilon, Acxiom).

• Experience with ad verification and brand safety tools (IAS, DoubleVerify, Moat).

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

Where you’ll be working

In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.

Scheduled Weekly Hours

40

Equal Employment Opportunity

We’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

If you are hired into a California, Colorado, Connecticut, Hawaii, Maryland, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $89,000.00 and $166,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.