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Associate Director Integrated Marketing
Job Description
When you join Verizon
You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.
At our core, we are dedicated to enriching lives by bridging the gap between individuals and premium wireless experiences that not only meet but exceed expectations in value and quality. We believe that everyone deserves access to seamless, reliable, and affordable wireless solutions that enhance their day-to-day lives, connecting them to what matters most. By joining our team, you'll play a pivotal role in this mission, working towards delivering innovative, customer-focused solutions that open up a world of possibilities. We're not just in the business of technology; we're in the business of connecting people, empowering them to explore, share, and engage with the world around them in ways they never thought possible.
Building on our commitment to connect people with quality experiences that offer the best value in wireless, let's delve deeper into how we strategically position our diverse portfolio to cater to a broad spectrum of needs and preferences. Our portfolio, comprising 11 distinct brands, is meticulously organized into five families, each designed to address specific market segments and distribution channels to maximize reach and impact.
Total Wireless & Verizon Prepaid: At the forefront, we have Total Wireless and Verizon Prepaid, our flagship brands available at Verizon-owned stores. Verizon Prepaid continues to maintain a robust and loyal consumer base, while Total Wireless is on a rapid ascent, capturing the hearts of more customers with its compelling offerings.
Straight Talk, TracFone, and Walmart Family Mobile: Straight Talk, Tracfone, and Walmart Family Mobile stand as giants in our brand portfolio, boasting significant presence in Walmart. Their extensive reach and solidified position in the market underscore our commitment to accessible, high-quality wireless solutions across diverse retail environments.
Visible: Visible, as a standalone brand family, caters to the digitally-savvy, single-line customers who prefer streamlined, online-first interactions. This brand is a testament to our adaptability, embracing the digital evolution of customer engagement.
Simple Mobile: Carving out a niche of its own, Simple Mobile shines as the premier choice among authorized resellers. Its consistent recognition as the most carried brand in Wave7 Research’s prepaid dealer survey for 36 consecutive quarters speaks volumes about its popularity and reliability.
SafeLink: SafeLink remains dedicated to serving customers through government subsidies. With a strategic pivot towards Lifeline in the absence of ACP, SafeLink continues to fulfill its mission of providing essential communication services to those in need.
Join the team that connects people with quality experiences that give them the best value in wireless.
JOB DESCRIPTION:
As an Integrated Marketing Communications Associate Director, you’ll be leading the team responsible for working with large cross-functional teams in planning and managing campaign strategies and tactics to support high profile, large impact marketing initiatives for the key Verizon Value Brands. Additionally, you’ll be leading the newly established Marketing Intake process & funnel. S/he will have a thorough understanding of the problems to be solved and work across other cross functional stakeholders to determine the best potential solutions, and socialize the final approach with stakeholders.
Primary responsibilities involve joining a team of Integrated Marketers Balancing creativity with go-to market best practices, driving scale and impact.
Project manage the end to end marketing activities to support Top Tier / High Priority initiatives
Be 'the front door' to marketing, working cross-functionally to develop marketing briefs and playbooks to drive breakthrough marketing and consistency across the team outputs.
Own ways of working and process governance both within the Marketing organization and across the Value Org.
Ownership of Integrated Marketign Playbook development and maintenance defining ways of working, process definition and templates
Partnering across multiple teams, including business strategy, marketing, media, and agencies, to gain alignment on ownership, timing and scope of deliverables
Developing Marketing Calendars that clearly communicate the breadth of work and timelines
Collaborate effectively and regularly with the (CRO) team to align marketing activities with the overall business roadmap and strategic commercial priorities and business goals.
Play a lead role in aligning cross-functional partners to the plans and ensuring understanding of goals.
Delivering campaign work and ensuring implementation of campaigns on time with high quality.
Optimize speed to market and Ensure marketing assets are delivered accurately and on time
Project managing a variety of incoming requests that require Marketing support, including Integrated Marketing, Creative Execution, Retail & eTail Marketing, Digital/.com Marketing, and Media Planning.
Conduct impact assessments for each incoming request, and utilize those assessments to determine next steps
Development of a prioritization funnel, to be reevaluated on a weekly basis
Working closely with other intake teams within the Value Organization to connect projects in a timely manner
Act as team lead, managing a small but effective team, of project managers
Identify process gaps and work to continuously improve ways of working
Previous experience with project management tools
Support, grow and mentor a team of Band 6 & Band 7 employees
Where you’ll be working…
In this role, you'll have a defined work location that includes work from home and assigned office days (in-office days are Tuesday, Wednesday, and Thursday).
What we’re looking for...
You’ll need to have:
Bachelor's degree or four or more years of work experience.
Eight or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
Prior team leadership experience
Experience preparing and presenting to leadership teams at all levels with strong attention to detail
Proven ability to implement, support, and track multiple programs under strict timelines
Seeing the big picture and diving into details all while being able to make decisions and understand trade-offs.
Excellent project management skills, with proven ability to implement, support, and track multiple programs under strict timelines
Excellent written and verbal communication skills; comfortable presenting/speaking in front of senior leaders.
Exceptional oral and written communication skills
Ability to multitask and work in a fast-paced environment
Experience in managing marketing programs and big-scale projects, end to end
Knowledge of a broad range of marketing communications tactics, and the ability to drive tactical owners to devise marketing support plans
High energy, self-motivated & a desire to win, individual with excellent interpersonal skills
Occasional Travel approximately up to 25%.
Even better if you have one or more of the following:
Prepaid and/or Retail, CPG, Value Brand experience a plus
Experience in Integrated Marketing Communications, Go To Market, or Project Management in a Marketing or Agency setting
Experience in Telecommunications, prepaid and/or Retail, Value Brand experience a plus.
Understanding of campaign methodologies and successful track record of measuring and delivering on performance targets.
Taking ownership to drive impact and influencing outcomes.
If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.
Where you’ll be working
In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.
Scheduled Weekly Hours
40
Equal Employment Opportunity
We’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.
Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.
If you are hired into a California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $118,000.00 and $219,000.00 based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.
When you join Verizon
You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.
At our core, we are dedicated to enriching lives by bridging the gap between individuals and premium wireless experiences that not only meet but exceed expectations in value and quality. We believe that everyone deserves access to seamless, reliable, and affordable wireless solutions that enhance their day-to-day lives, connecting them to what matters most. By joining our team, you'll play a pivotal role in this mission, working towards delivering innovative, customer-focused solutions that open up a world of possibilities. We're not just in the business of technology; we're in the business of connecting people, empowering them to explore, share, and engage with the world around them in ways they never thought possible.
Building on our commitment to connect people with quality experiences that offer the best value in wireless, let's delve deeper into how we strategically position our diverse portfolio to cater to a broad spectrum of needs and preferences. Our portfolio, comprising 11 distinct brands, is meticulously organized into five families, each designed to address specific market segments and distribution channels to maximize reach and impact.
Total Wireless & Verizon Prepaid: At the forefront, we have Total Wireless and Verizon Prepaid, our flagship brands available at Verizon-owned stores. Verizon Prepaid continues to maintain a robust and loyal consumer base, while Total Wireless is on a rapid ascent, capturing the hearts of more customers with its compelling offerings.
Straight Talk, TracFone, and Walmart Family Mobile: Straight Talk, Tracfone, and Walmart Family Mobile stand as giants in our brand portfolio, boasting significant presence in Walmart. Their extensive reach and solidified position in the market underscore our commitment to accessible, high-quality wireless solutions across diverse retail environments.
Visible: Visible, as a standalone brand family, caters to the digitally-savvy, single-line customers who prefer streamlined, online-first interactions. This brand is a testament to our adaptability, embracing the digital evolution of customer engagement.
Simple Mobile: Carving out a niche of its own, Simple Mobile shines as the premier choice among authorized resellers. Its consistent recognition as the most carried brand in Wave7 Research’s prepaid dealer survey for 36 consecutive quarters speaks volumes about its popularity and reliability.
SafeLink: SafeLink remains dedicated to serving customers through government subsidies. With a strategic pivot towards Lifeline in the absence of ACP, SafeLink continues to fulfill its mission of providing essential communication services to those in need.
Join the team that connects people with quality experiences that give them the best value in wireless.
JOB DESCRIPTION:
As an Integrated Marketing Communications Associate Director, you’ll be leading the team responsible for working with large cross-functional teams in planning and managing campaign strategies and tactics to support high profile, large impact marketing initiatives for the key Verizon Value Brands. Additionally, you’ll be leading the newly established Marketing Intake process & funnel. S/he will have a thorough understanding of the problems to be solved and work across other cross functional stakeholders to determine the best potential solutions, and socialize the final approach with stakeholders.
Primary responsibilities involve joining a team of Integrated Marketers Balancing creativity with go-to market best practices, driving scale and impact.
Project manage the end to end marketing activities to support Top Tier / High Priority initiatives
Be 'the front door' to marketing, working cross-functionally to develop marketing briefs and playbooks to drive breakthrough marketing and consistency across the team outputs.
Own ways of working and process governance both within the Marketing organization and across the Value Org.
Ownership of Integrated Marketign Playbook development and maintenance defining ways of working, process definition and templates
Partnering across multiple teams, including business strategy, marketing, media, and agencies, to gain alignment on ownership, timing and scope of deliverables
Developing Marketing Calendars that clearly communicate the breadth of work and timelines
Collaborate effectively and regularly with the (CRO) team to align marketing activities with the overall business roadmap and strategic commercial priorities and business goals.
Play a lead role in aligning cross-functional partners to the plans and ensuring understanding of goals.
Delivering campaign work and ensuring implementation of campaigns on time with high quality.
Optimize speed to market and Ensure marketing assets are delivered accurately and on time
Project managing a variety of incoming requests that require Marketing support, including Integrated Marketing, Creative Execution, Retail & eTail Marketing, Digital/.com Marketing, and Media Planning.
Conduct impact assessments for each incoming request, and utilize those assessments to determine next steps
Development of a prioritization funnel, to be reevaluated on a weekly basis
Working closely with other intake teams within the Value Organization to connect projects in a timely manner
Act as team lead, managing a small but effective team, of project managers
Identify process gaps and work to continuously improve ways of working
Previous experience with project management tools
Support, grow and mentor a team of Band 6 & Band 7 employees
Where you’ll be working…
In this role, you'll have a defined work location that includes work from home and assigned office days (in-office days are Tuesday, Wednesday, and Thursday).
What we’re looking for...
You’ll need to have:
Bachelor's degree or four or more years of work experience.
Eight or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
Prior team leadership experience
Experience preparing and presenting to leadership teams at all levels with strong attention to detail
Proven ability to implement, support, and track multiple programs under strict timelines
Seeing the big picture and diving into details all while being able to make decisions and understand trade-offs.
Excellent project management skills, with proven ability to implement, support, and track multiple programs under strict timelines
Excellent written and verbal communication skills; comfortable presenting/speaking in front of senior leaders.
Exceptional oral and written communication skills
Ability to multitask and work in a fast-paced environment
Experience in managing marketing programs and big-scale projects, end to end
Knowledge of a broad range of marketing communications tactics, and the ability to drive tactical owners to devise marketing support plans
High energy, self-motivated & a desire to win, individual with excellent interpersonal skills
Occasional Travel approximately up to 25%.
Even better if you have one or more of the following:
Prepaid and/or Retail, CPG, Value Brand experience a plus
Experience in Integrated Marketing Communications, Go To Market, or Project Management in a Marketing or Agency setting
Experience in Telecommunications, prepaid and/or Retail, Value Brand experience a plus.
Understanding of campaign methodologies and successful track record of measuring and delivering on performance targets.
Taking ownership to drive impact and influencing outcomes.
If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.
Where you’ll be working
In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.
Scheduled Weekly Hours
40
Equal Employment Opportunity
We’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.
Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.
If you are hired into a California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $118,000.00 and $219,000.00 based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.
Company benefits
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Working at Verizon
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