Associate Director Content Strategy

Job Description

When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.

What you’ll be doing...

As an Associate Director of Content Strategy, you will oversee and manage the planning, development, structure and maintenance of content for Verizon digital channels, products and services, focused on a diverse set of channels and domains. You'll be responsible for end-to-end content strategy and UX writing to shape outstanding customer service interactions. You’ll lead a team of content strategists, and manage vendors and agencies to create brand-defining experiences for a range of customer-facing products, services and portals. You’ll mentor designers in best practices and champion the value of thoughtfully crafted language in creating brand-defining, customer-centered experiences.

In addition to shaping products and experiences, you’ll lead the development of content strategy practices and systems within Verizon Design to increase efficiency and drive revenue, managing content strategists, agencies, vendors and designers in best practices, and championing the value of thoughtfully crafted language in creating brand-defining, customer-centered experiences. You will champion and drive uses of AI to improve quality, accuracy and efficiency in content creation. You will own the brand voice and tone for Verizon Business and ensure all content is aligned. Finally, as a talented storyteller, you’ll help craft the stories of the Verizon Design teams’ accomplishments to share with our internal business partners, executive leadership and external audiences.

Responsibilities will include:

• Establishing and implementing short and long term strategy for content within Verizon Business digital experiences and products.

• Establishing content strategy process and governance within CX and managing compliance within the team execution.

• Understanding the broader user’s journey with a product, and lead the definition and creation of content that is accessible, understandable, actionable, and engaging across touchpoints to shape experiences that transform customers into advocates.

• Defining objectives and success criteria for content, gathering and analyzing existing content, and identifying and implementing recommendations for improving content.

• Driving thought leadership on matters of information architecture, content personalization, and user-cognition.

• Leading internal work sessions and presentations to internal stakeholders and executives to align business, engineering, legal and other necessary teams on product content strategy.

• Partnering with designers and researchers to create compelling communications of design concepts, research findings, plans of action, and strategic recommendations to drive human-centered product innovation.

• Partnering with IT to understand technical implications of content and help implement content accessibility standards across channels.

What we’re looking for...

You’ll need to have:

• Bachelor’s degree or four or more years of work experience.

• Six or more years of relevant work experience.

• Experience leading a team.

• UX content strategy and content writing experience for consumer-facing digital experiences.

• Portfolio of professional work.

• Willingness to travel, occasional travel may be required.

Even better if you have one or more of the following:

• Degree in English, Communications, Professional & Technical Writing, or Design preferred.

• Experience in content strategy, including a diverse range of digital and conversational UI (text, voice, multimodal) experiences.

• Experience in UX writing, with the ability to establish systems-level structure and overall messaging strategy.

• Ability to collaborate with cross-functional teams, delivering and receiving feedback effectively.

• Experience in Content Strategy and UX Writing, as shown through published work, conference presentations, and workshop facilitation.

• Knowledge of secondary areas, such as instructional design, UX design, visual design, research, online messaging and branding, information architecture, editorial strategy, search engine optimization, metadata strategy, and content distribution strategy (including email marketing).

• Knowledge of human-centered design methodologies, empathy for end users, and passion for teaching and learning from others to shape process and culture.

• Practical Design Thinking experience.

• Experience with Fortune 500 organizational environments.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

When you join Verizon

Verizon is one of the world’s leading providers of technology and communications services, transforming the way we connect across the globe. We’re a diverse network of people driven by our shared ambition to shape a better future. Here, we have the ability to learn and grow at the speed of technology, and the space to create within every role. Together, we are moving the world forward – and you can too. Dream it. Build it. Do it here.

Where you’ll be working

In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.

Scheduled Weekly Hours

40

Equal Employment Opportunity

We’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

If you are hired into a California, Colorado, Connecticut, Hawaii, Maryland, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $121,000.00 and $246,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.